
04/06/2025
“It’s JP, not JC!” — But Did You Spell Your Brand Clearly Online?
You were ready. You paid. You even spelled it out: J for Juliet, P for Papa.
But still, they called: “Café Americano for JC!”
And just like that… you walked out disappointed.
Now let’s flip this ☕ into a digital marketing lesson.👇
❌ Clients often expect people to “get” their brand.....without setting it up properly...without clear messaging...without brand identity, tone, or strategy.
If Starbucks can mess up JP vs JC, what more a cold audience online?
If your brand:
🔸 Doesn’t introduce itself clearly
🔸 Isn’t optimized on Facebook, IG, or TikTok
🔸 Isn’t consistent with visuals and voice
…then don’t be surprised when people get confused, skip your content, or scroll right past your offer.
📲 You want your digital space to say:
“This is me. This is what I offer. This is why you need it.”
Don’t let your audience walk out like “JP.”
Let them stay for the Danish AND the vibe. 😉
✨ That’s what we do here at The Social Alchemist — we help you spell your brand clearly, consistently, and compellingly across all platforms.
DM us today and let’s stop your “JC moments” before they happen. 😉