01/01/2026
City of ❤️?
Why Is Iloilo Called the City of Love?
Long before the nickname became popular, Iloilo was already living it.
In history, Ilonggos were known for malasakit, gentle speech, and respectful ways — from the old plazas and churches, to homes where courtesy mattered more than noise.
Love here was never loud.
It showed in how people treated guests,
in how communities cared for one another,
and in a culture that valued kindness over pride.
That’s why City of Love isn’t just branding.
It’s a reflection of a place where history taught people to love quietly, deeply, and sincerely.
Not perfect.
But always humane.
Always Ilonggo. 💛