16/10/2025
Akala ko dati, same lang ang Social Media Management at Social Media Marketing.
Promise, nalito rin ako nung una. đ
Parehong may âstrategy,â parehong may âcontent,â parehong âSMM.â
Pero as I gained more experience, I realized, iba pala talaga ang pinapagawa saâmin.
And if youâre a freelancer, this is something you NEED to understand,
lalo na kung gusto mong i-position nang tama ang sarili mo sa market.
Letâs break it down.
Social Media Management is all about maintaining presence and consistency.
Ito âyung mga tasks like:
â Planning and scheduling content
â Managing DMs and comments
â Organizing the page
â Keeping everything aligned with the brand voice
Managers make sure the system runs smoothly, they nurture the brandâs presence online.
Social Media Marketing, on the other hand, focuses on growth and sales conversion.
Ito na âyung mas strategic side:
â Building marketing campaigns
â Running ads or organic growth strategies
â Studying analytics and buyer behavior
â Creating content that drives sales, not just engagement
Marketers move the business forward.
They make sure every post, caption, and campaign has direction and measurable results.
So if youâre offering these services⊠clarity is your best friend.
đ If you handle posting, engagement, and page management, position yourself as a Social Media Manager.
đ If you handle strategy, analytics, and conversions, youâre a Social Media Marketer.
đ And if you can do both? Then youâre a hybrid, but be clear which hat youâre wearing in every offer.
Because when clients understand what you actually do,
they donât see you as âjust someone who posts.â
They see you as a professional who knows their lane,
and can clearly show the value behind every task.
In short:
The clearer you are in positioning, the easier it is for clients to pay your worth.