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First-Class Digital Strategies, Zamboanga City (2025)

10/11/2020

Good day everyone! I would like to share one of the awesome things I learned in Digital Job Technical Training Social Media Marketing Management in DICT Cluster 1. In this tutorial, I will teach you how to schedule your posts using hootsuite.com on 2 different social media platforms (Facebook, Instagram). Hope you'd like it and don't forget to subscribe to my Youtube channel: https://youtube.com/channel/UCrqxxRlcBcPzgjyN5VhK3OA for more freelancing tips and like my page First-Class Digital Strategies. 😊👍👨‍💻

25/10/2020

Today, many marketing managers are overloaded and sometimes overwhelmed by the amount of market information available to them. Big Data is the general term that refers to the problems and opportunities that emerge from organizations attempting to make sense of the large complex datasets that have been amassed from a variety of sources. Marketers are always wanted to create value for customers & build meaningful relationships with them.
For this, marketers first need to gain fresh, deep insights into what customers need & want. These types of customer insights come from good marketing information. The company developed a competitive advantage in using these customer insights. Many successful companies like Coca-Cola, Unilever, and Nestlé also form these teams; they called it customer insights & market division.
This division collects information from a wide variety of sources ranging from modern to classical or traditional; they also observe customers, monitors customer's online conversation about the company & brand.

25/10/2020

Maybe you are pressured by the schedules you have right now, ideas about things you wanted to do, or overwhelmed by the tasks you are assigned to do to achieve success in your business. Let me tell you about the importance of having a social media manager involved in your business. We social media managers can guide you and your business to do hard things easier than what you have expected especially at this time of crisis. The social media industry is one where there is a sharp learning curve to becoming an expert. Let me have the opportunity to create content, engage with the community, and learn about your customers to deeply understand what is going on in your business. On the one hand, you’ve got a lot of running room and can go in pretty much any direction. But whatever path you choose needs to ultimately lead to a measurable business impact.

24/10/2020

An improvement in the goods or services you offer and the processes that you use to sell them. For example, identifying market trends before they happen might enable you to offer products and services to customers before your competitors.
Increased customer satisfaction because you have a greater understanding of their requirements through feedback from customer communications.
An increase in the quality of your suppliers, resulting from better awareness of what customers want and what your staff require.
Improved staff productivity, because employees can benefit from colleagues' knowledge and expertise to find out the best way to get things done. They'll also feel more appreciated in a business where their ideas are listened to.
Increased business efficiency, by making better use of in-house expertise.
The ability to sell or license your knowledge to others. You may be able to use your knowledge and expertise in an advisory or consultancy capacity. To do so, though, make sure that you protect your intellectual property.

24/10/2020

SEO is important for greater searchability and visibility but offers more real value than that. Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website take brands there. Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there. SEO is good for the social promotion of your web site. People who find your brand by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
More importantly, Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.
Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game-changer to your business.

23/10/2020

Love it or hate it, people say what they feel on social media, and this extends far beyond just how their day is going. They talk about brands, personalities, businesses, and products.
Unlike a one-way conversation where a company typically dominates the narrative and doesn't acknowledge or interact with visitors/followers, a two-way conversation directly connects brands and consumers. A two-conversation is a dialogue, where brands speak and listen to their audience, responding directly to their wants and needs.
When you're posting on social media, remember that 80% of your posts should be adding value and brand building, in other words, not promoting your product or service, but helping. The remaining 20% of your posts, however, can be self-serving, endorsing products or upcoming events.
As a brand, you should share news and ideas, even if they aren't yours. The idea is to educate, inform, and "delight."
Engaging in conversation shows that you’re not just a cold organization disconnected from their buyers; it shows you are listening, understand, and care about their concerns on a human level.

23/10/2020

In the digital age, it is absolutely essential for your business to have an online presence. Whether it’s a website, an e-commerce platform, a social media page, or a combination of all three, getting your company online will reap major benefits. Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business.
Keep in mind that your business, as well as the variety of online tools available, is constantly changing and evolving. While you might not plan to have a website immediately when you start operating, it's still a good idea to think about whether you will need one at a later date and what you will use it for. Social media is all about building relationships. This is true for both individuals and businesses. Social media gives your brand a voice – it makes your company more “human” and relatable.

22/10/2020

Dreams are the wishes of our subconscious. As we age, we tend to focus on what we should be doing rather than what we want to be doing. Don’t give up on your passions. Let the collection of wise, inspirational, and humorous dream quote below ignite the spark that keeps you going.
Social Media Manager is responsible for communication between the company and customers using all available social media networks. Often this profession combines not only managerial tasks but also project management, specialized in video marketing, copywriting, marketing, and elements of customer service.
Their job is to prepare the entire strategy, which will make the company's presence in social media is coherent and logical. To do this he requires knowledge of potential customer's brand behavior of Internet users, and how they work. So the useful knowledge is not only in the field of PR and marketing but also in such areas as psychology or sociology.

22/10/2020

These laws of business attraction aren’t nearly as complicated as the laws of attraction that influence our relationships, but they are no less important when it comes to reaching your end goal.
To attract the kind of interest your business needs, it’s important to locate your prospects and give them what they want in the most authentic way possible. If you can do that, the attraction is sure to be mutual. Building relations with customers via social media and the way these channels are managed is an essential element of the brand’s success. Social Media can positively influence sales and to a large extent brand loyalty and connection.
And although social media was initially used primarily for personal use and to maintain personal interactions, with their development and growing popularity they’ve become a valuable tool to build a community around brands.
Here we’re going to discuss the importance of Social Media in driving customer service. We’ll give you a quick take away answer here, then dive into more details.

21/10/2020

Times are changing now, and technology has made our daily lives chores much more comfortable far. Everything is just a click away; shopping today has become much more comfortable as it does not require an individual physically visit the store and invest your time in searching. In the current era, the internet has also revolutionized the overall ways that people can shop today. Due to numerous and advantages and benefits, more people in current days prefer purchasing online over the traditional methods of visiting stores. The following are the main benefits of online shopping.
Many small businesses think apps are confined to the realm of big business and that smaller businesses have neither the capabilities nor the need to develop a company app. Though this may have been the case in the past, the tides are turning. In a recent Forrester study regarding the 2016 mobile app and marketing trends, it was noted that mobile apps will become even more prominent over the coming year and that more small businesses will hop aboard the trend. Here are some of the top reasons your business needs to develop a mobile app in order to build a stronger marketing strategy.

21/10/2020

In a nutshell, the evolution of the internet has fundamentally changed how consumers perceive brands as well as purchase goods. There is a clear power shift from the marketer to the consumer, as the consumer is empowered to make informed decisions based on information the internet provides easy access to. With consumers becoming co-creators, marketers should adopt a more participative, personalized and user-centric approach in order to succeed. Marketers should pay attention to developing positive brand-related UGC in order to establish their brand and grow their brand equity. Building conversations around their brand is also essential in establishing credibility in our tech-savvy age. Nonetheless, despite the growing obsolescence of the traditional marketing approach, online and offline marketing should not be isolated but considered as a mixture of both inbound and outbound marketing when one is formulating a multi-channel strategy. Traditional marketing approaches possess the potential in garnering reach and influencing consumer perceptions and thus should not be ignored or neglected. Furthermore, there will always be differentiated consumers and the possibility of repurposing old systems.

20/10/2020

Facebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs. With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. Active users are those that have logged into Facebook during the last 30 days. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users (Pewinternet, 2018). Interestingly, Facebook was also the first-ever social network to surpass the one billion active user mark, reaching this milestone in the third quarter of 2012.
Keeping this social media statistic in mind, you need to know how you can make the best out of your resources. With Facebook currently holding the position of the biggest social networking service based on global reach and total active users, it’s important to know how your content may potentially perform, and how you can optimize your paid and organic reach. If you’re thinking of posting on Facebook make sure you are up-to-date on how their algorithm works so you reach your best audience.

20/10/2020

In this day and age, we’re all slowly becoming social media addicts. Whether it’s scrolling down our bottomless Facebook feeds on the subway, or posting the perfect brunch photo on Instagram before eating, social media has become inescapable. This social media statistic uncovers that an average of 3 hours is spent per day per person on social networks and messaging (Globalwebindex, 2019).
As social media is becoming more integrated into our daily lives, it unveils countless opportunities for businesses that are looking to reach out to their audience through social media marketing. Brands are continuing to include social media in their marketing strategy – and for all the right reasons. Whether it’s influencer marketing or story ads, they’re trying it all. Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty. But it’s difficult to measure the exact social media impact, as every social media platform measures activity differently.

19/10/2020

One common misconception about social media marketing is that it’s only viable for B2C companies. And while it takes longer to convince a team of decision-makers than it does one single consumer, it’s important to remember that ultimately, those decision-makers are still consumers – consumers who are likely on social media.
It makes sense, then, that over half of the B2B marketers have generated leads from social media. That being said, it does mean your company needs to start investing in all social platforms.
While LinkedIn still reigns supreme for B2B social media lead generation, Facebook and Twitter are holding their own. Facebook and Twitter are generally seen as the more B2C social media sites but don’t discount them yet.
All three sites can build brand awareness through different dynamics. Share images or articles with a short insight on Twitter and use Facebook to share articles and start a conversation with your readers. Both sites can take a lighter tone than LinkedIn, so don’t be afraid to show your fun side!

19/10/2020

Social media impact businesses positively and offers an opportunity for your audience to find you on social media. It helps to reach to your targeted audience, stay engaged with them, and respond to their queries instantly. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic. It an ideal way to create brand awareness and stay in contact with your customers.
Social media platforms are becoming the main source for people to learn more about businesses – the latest information about new products, services, advertisements, deals, or promotions. This shows the importance of social media in businesses. To maintain a competitive pace, businesses are bound to leverage popular social media platforms.
Social platforms help you connect with your customers, boost brand awareness, and increase your leads and sales. With more than three billion people across the globe using social media, it’s no passing trend.

18/10/2020

As multi-taskers extraordinaire, social media marketers need good project management skills. They need to create publishing schedules, track contacts, and maintain social media profiles. They will need to run reports, meet with designers and writers, manage ad budgets, and much more. With strong project management skills, the best social media managers will stay on to all tasks as well as know when content needs to be published, what to plan for, and how to keep track of all the different social media conversations going on. Social media marketing is a complex process with myriad moving parts. Ninety percent of businesses use social media to increase brand awareness, and while many businesses have just one or two team members dedicated to social media management, nearly half of organizations with 1,000 or more employees have 10 or more people dedicated to managing social media marketing activities. As new social media platforms enter the scene, juggling the process of developing social media marketing campaigns, creating posts and images, and managing the ideal posting schedule across multiple platforms becomes increasingly challenging.

18/10/2020

An expert in any field is someone who is a specialist in that area, not necessarily an authority but someone who has a thorough knowledge and skills in that particular area. A Social Media Expert is someone who is a specialist in social media marketing. Who knows the ins and the outs of it. Who is well aware of the basics of marketing through social media channels, understands different social media tools and analytics. A social media expert is well aware of how to achieve marketing goals through social media channels and how to write a great message which can convince customers on social media.
Social media is a very important part of Digital Marketing because to create brand awareness, it is the best medium to do so in the Digital space. Facebook itself is about to cross 2 billion users on its platform (almost 1/3rd of the world). Then there are other important platforms like Instagram, Snapchat, Twitter, LinkedIn, and so on. And all these platforms are growing. This means that social media is increasingly becoming important for brands to reach out to their target customers. And as the need to harness this medium grows, the number of social media marketing experts required to do that job is also increasing.

17/10/2020

"Because they have such a strong online presence, their community networking skills and familiarity with social media etiquette and nuances are important," Green said.
Along with effectively striking up conversations, social media managers should understand social media platforms and online community etiquette.
To community members, social media managers are usually the face of the company, so it's important to be respectful and gain the trust of members.
"Show empathy, stay knowledgeable, prove to be genuine, be timely in your responses," Perras said.
These and other skills are key to developing meaningful connections with your community members. Good social media managers have a hand in everything from market research to brand development and that community managers are typically jacks of all trades. "A great community manager can walk into nearly any meeting in an office and carry weight," he said. "They are inside the brain of the customer and use that knowledge to help drive a brand forward.

First-Class Digital Strategies

10/11/2020

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