18/06/2025
𝗙𝗘𝗔𝗧𝗨𝗥𝗘 | 𝗔𝗜 𝗠𝗲𝗲𝘁𝘀 𝗣𝗼𝗹𝗶𝘁𝗶𝗰𝘀: 𝗧𝗵𝗲 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗼𝗳 𝗔𝗜-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗣𝗿𝗼𝗽𝗮𝗴𝗮𝗻𝗱𝗮
𝘉𝘺 𝘈𝘯𝘨𝘦𝘭𝘢 𝘝𝘪𝘥𝘢𝘭
𝘼 𝙗𝙡𝙞𝙣𝙠𝙞𝙣𝙜 𝙛𝙖𝙘𝙚. 𝘼 𝙨𝙩𝙚𝙖𝙙𝙮 𝙫𝙤𝙞𝙘𝙚. 𝘼 𝙘𝙤𝙣𝙫𝙞𝙣𝙘𝙞𝙣𝙜 𝙨𝙥𝙚𝙚𝙘𝙝. 𝘼𝙣𝙙 𝙮𝙚𝙩 𝙣𝙤𝙣𝙚 𝙤𝙛 𝙞𝙩 𝙞𝙨 𝙧𝙚𝙖𝙡. 𝙄𝙣 𝙖 𝙬𝙤𝙧𝙡𝙙 𝙗𝙪𝙞𝙡𝙩 𝙤𝙣 𝙨𝙘𝙧𝙚𝙚𝙣𝙨, 𝙬𝙝𝙖𝙩 𝙝𝙖𝙥𝙥𝙚𝙣𝙨 𝙬𝙝𝙚𝙣 𝙩𝙝𝙚 𝙡𝙞𝙚 𝙡𝙤𝙤𝙠𝙨 𝙢𝙤𝙧𝙚 𝙗𝙚𝙡𝙞𝙚𝙫𝙖𝙗𝙡𝙚 𝙩𝙝𝙖𝙣 𝙩𝙝𝙚 𝙩𝙧𝙪𝙩𝙝? Where once propaganda wore paper and ink, today it wears a face. A flawless face, forged by Artificial Intelligence. A face that can cry, confess, or convince…how many will notice? This is no longer science fiction. It is the quiet war unfolding beneath our fingertips. And politics, the very system meant to protect the people, may be the first to bleed.
What makes this threat even more alarming is how easily it slips into our feeds, undetected. A video can go viral in minutes, but what if that video is fake, and you can’t tell? As Artificial Intelligence (AI) rapidly evolves, so does its power to shape perception. In politics, that power is becoming increasingly difficult to ignore. One notable development is the rise of deepfakes—an AI-generated form of media that manipulates audio, video, or images to falsely portray individuals doing or saying things they never actually did.
A recent incident involving Senator Bato Dela Rosa, who shared an AI-generated video believed to be authentic, served as a wake-up call. On June 16, 2025, Rappler published a fact-check confirming that the video was artificially generated using AI, highlighting just how easily such content can spread, even through the hands of public officials. The deeper we dive into advanced technologies like AI, the more urgent the question becomes: As we stand at the peak of technological advancement, should we view these innovations as blessings that deserve gratitude, or as threats that warrant concern, especially in the realm of politics? The implications of AI-generated content in political settings are far from simple. In a statement, Vice President Sara Duterte remarked, “Kumbaga, if I were a social media account owner at gagawa ako ng AI to support a certain personality, walang problem doon kasi hindi ko naman ginagawang negosyo, hindi ko naman binebenta sa mga tao ang produkto ko eh.”
In other words, the use of AI in politics might seem acceptable if it’s not for personal or financial gain. But the reality is more complicated. When AI is used to sway public opinion and influence voters, its impact on democratic processes becomes a serious issue. These tools are no longer confined to theory. They are reshaping how we absorb information and how political discourse unfolds. While AI isn’t inherently bad, its misuse, especially in contexts as sensitive as elections raises serious ethical and legal questions.
As AI-generated propaganda becomes more prevalent, it is essential to examine the potential consequences of its misuse. By being aware of both the risks and benefits of AI in politics, we can work toward strategies that minimize harm. According to the Brookings Institution, “Deepfakes have the potential to be used to manipulate public opinion, including creating fake news stories and spreading disinformation.” Meanwhile, a 2023 study by the UC Berkeley Center for Long-Term Cybersecurity, 65% of individuals are concerned about deepfakes altering how we perceive reality.
Right now, many countries, including the Philippines, are still in the early stages of creating clear rules for how AI should be used. In 2023, the Department of Information and Communications Technology (DICT) launched a task force to begin drafting national AI governance guidelines, in collaboration with tech experts and lawmakers. This move reflects a growing awareness of the need to regulate AI, especially before it becomes unmanageable. The technology is evolving faster than the laws meant to guide it. Without proper oversight, there is a risk that some individuals or groups could misuse it, especially in politics, where accuracy and trust are important. This doesn’t mean AI should be banned. Instead, what’s needed is a fair and workable system that encourages responsible use while helping prevent harm.
To ensure AI benefits society while promoting transparency and accountability, regulation is crucial. As Dr. Darrell M. West, Senior Fellow at the Brookings Institution, explains: “The key to mitigating the risks of deepfakes is to develop effective regulations and technologies that can detect and prevent their misuse.”
By acknowledging the complexities of AI in politics and working together, we can harness its power not to mislead or manipulate, but to enhance democratic engagement and protect the truth.
𝗥𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀:
[1] Anderson, J., Rainie, L., & Pew Research Center. (2017). The future of truth and misinformation online. In Elon University, Pew Research Center.https://eloncdn.blob.core.windows.net/eu3/sites/964/2019/07/Future_of_Info_Environment_Elon_University_Pew_10-18-17.pdf
[2] Rappler. (2021, December 22). RAPPLER | Philippine & World News | Investigative Journalism | Data | Civic Engagement | Public Interest. RAPPLER. https://www.rappler.com/
[3] Rappler. (2021b, December 22). RAPPLER | Philippine & World News | Investigative Journalism | Data | Civic Engagement | Public Interest. RAPPLER. https://www.rappler.com/
[4] Ronda, R. A. (2025, February 20). DICT leads creation of AI regul DICT leads creation of AI regulations ations. Philstar.com. https://www.philstar.com/headlines/2025/02/21/2423077/dict-leads-creation-ai-regul-dict-leads-creation-ai-regulations-ations
[5] Vaccari, C., & Chadwick, A. (2020). Deepfakes and Disinformation: Exploring the impact of synthetic political video on deception, uncertainty, and trust in news. Social Media + Society, 6(1). https://doi.org/10.1177/2056305120903408