15/08/2022
*BIDDING STRATEGIES*
1- Maximize Clicks
Maximize Clicks will set bids with the goal of earning you as many clicks as possible without going over your budget.
It works well if your goal is to boost site visits.
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2- Maximize Conversions
The maximize conversions strategy creates bids that will get you as many conversions as you can while sticking to your budget.
Choose this strategy if you want to spend your budget and increase conversion rate.
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3- Maximize Conversion Value
This strategy will automatically set your bids to maximize the value of your conversions while staying within your budget.
Choose this strategy if you want to spend within your budget but get more value from your conversions.
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4- Target CPA
The Target CPA automated bidding strategy creates bids that will maximize your conversions while staying within your target cost per action. Keep in mind that some conversions with this strategy can cost less or more than your target.
Use this strategy if you want to increase your conversions without going over your target CPA.
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5- Target Impression Share
This strategy aims to get your ad to the very top spot on the page, the top of a page, or within the Google search results at all.
This works well if your ultimate goal is to boost visibility.
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6- Target ROAS
Target return-on-ad-spend (ROAS) sets your bids so that you can maximize your conversion value while keeping your target ROAS. Automated bidding with this strategy can include conversions higher or lower than your target return.
Choose this automated bidding strategy if you want value conversions differently and want to meet your target ROAS.