Asghar Khan

26/07/2025

19/07/2025

🚫 One size doesn’t fit all!

Recently, I built a full Meta Ads strategy for a hair care brand.

We did everything:
✔️ Researched the audience

✔️ Crafted strong UGC and offer positioning

✔️ Structured the funnel across TOF, M*F, BOF

✔️ Focused on clarity, testing, and scaling

The result?

A 5.8x ROAS on a modest budget in less than 2 weeks. 💥

Needless to say, the client was thrilled. I was too.

So naturally, I thought:

“Let’s apply this same framework to a similar beauty brand and scale again.”

But this time?

It didn’t work. 😐

Same strategy.
Same setup.
Different outcome.

That’s when I was reminded again of something every performance marketer eventually learns (sometimes the hard way):

🔹 Each brand has a different audience psychology
What excites one customer won’t even register for another.

🔹 Your creative isn’t universal
Even if it’s “working,” it still has to speak the right language for the right person.

🔹 Your offer matters more than your ad
No ad can fix a weak or unclear offer.

🔹 Frameworks guide, but testing wins
Never fall in love with a single strategy; fall in love with iterating.

That’s what makes marketing both an art and a science. 🎯

And honestly? I wouldn’t have it any other way.

If you’re a beauty or skincare brand trying to figure out what your audience actually responds to, I’d love to help.

Let’s build your strategy. DM me to get started. 💬

15/07/2025

How I helped a skincare brand generate 5.8x ROAS in 12 days with a Rs. 15K ad budget!

The Challenge
A local skincare brand wanted to sell their hair serum online.
→Limited pixel data.
→Rs.15,000 total spend.
→12 days to make it work.

The Strategy:
We broke it into 2 phases:
Phase 1 – Testing (Days 1–6):
→ Ran 3 creatives (UGC video, static before/after, benefit-led reel)
→ Manual interest targeting (hair care, personal care)

Phase 2 – Scaling (Days 7–12):
→ Picked the top performer
→ Doubled down with consistent budget & creative

The Results:
🛍️ 101 purchases
💰 Rs. 148 cost per purchase
📈 5.85x ROAS
👀 35K+ reach
🎯 1.73% CTR

Why It Worked
✅ Clear strategy
✅ Offer matched the pain point
✅ UGC
✅ Strong offer (30% off + free delivery)

If you're a skincare or beauty brand and want to grow your sales, even with a tight budget, I'm here to help.

Let’s build your next winning campaign. 💬

13/07/2025

The Skincare Brand Funnel No One Talks About, But Should.

Running Meta or Google Ads for a beauty brand?

Here’s what most people miss:
🔸 It’s not about launching ads.
🔸 It’s about guiding the buyer through a journey.

Let me break it down 👇

TOF (Top of Funnel)
👀 Goal: Stop the scroll
🎥 Creative: UGC, reels, pain-point hooks
🧠 Messaging: “This is your problem, here’s a new solution”

M*F (Middle of Funnel)
🤔 Goal: Build trust + curiosity
📸 Creative: Testimonials, reviews, education
📩 Messaging: “Why we work, what’s inside, proof from others”

BOF (Bottom of Funnel)
🛒 Goal: Trigger the purchase
🔥 Creative: Offers, urgency, before–after
📲 Messaging: “You’ve seen it work, now’s your time to buy”

Most brands throw all their ads into one bucket, But real results come from strategic layering.

If you’re tired of guessing and ready to scale, let's talk. 💬

06/07/2025

Why Most Skincare Brands Waste Money on Ads (and How to Stop It) 💸

I see this all the time:
Skincare and beauty brands pouring thousands into Meta or Google Ads…
📉 but not seeing results.
📦 no consistent sales.
😓 and no idea what’s going wrong.

Here’s why it happens (and how to fix it): 👇

1. Boosting Posts Instead of Building Strategy:
“Boost” is not a strategy. It’s a quick hit that lacks direction.
Instead: Run structured campaigns based on funnel stages and buyer intent.

2. Using Aesthetic Creatives That Don’t Convert:
Pretty isn’t persuasive. UGC, reviews, and problem-solution videos outperform studio shots every time.

3. Ignoring the Offer:
No amount of targeting will save a weak offer.Your audience needs a reason to act, Urgency, clarity, value.

4. Skipping the Testing Phase:
You can’t scale what you didn’t test.
Creative testing is non-negotiable for sustainable performance.

If you’re running ads and not seeing results, it’s not your product. It’s probably your approach.

I help skincare brands create ad systems that convert, not just attract likes.

Let’s talk if you’re ready to stop wasting money and start scaling. 💬

02/07/2025

24/06/2025

Struggling to get results from your skincare brand ads?

Here are 3 ad ideas that are crushing it in 2025 for beauty and skincare businesses:

1️⃣ Before/After Transformation Photos
2️⃣ UGC Review Video with Real Testimonials
3️⃣ 3-Step Skincare Routine Demo (Simple + Effective)

These formats are not just pretty — they build trust, boost engagement, and drive more sales through high-converting Meta & Instagram Ads.

If you're a skincare or beauty brand looking to grow with ads,
📩 DM me now for a Free Custom Ad Strategy (Limited spots)

Let’s turn your skincare products into top-selling campaigns 🚀

25/04/2025

How Red Bull use 'Trash Bins' to go viral in London (Literally)🗑️😄

In 1994, Red Bull was launching in London — a market already full of big competitors.

But instead of spending millions on advertising, they used a very simple psychological trick to get attention.

First, they figured out where their ideal customers hung out the most — places like colleges, bars, railway stations, etc.

Then… they filled the trash bins of those places with empty Red Bull cans.

That’s it.

Now imagine: you're walking into your college or a bar… and everywhere you look, the trash bins are filled with Red Bull cans.

What would you think?

"Everyone’s drinking it… am I missing out?"

That’s FOMO in action — The Fear of Missing Out.

This smart little trick made people believe Red Bull was already popular… so they started drinking it too.

Result? A fake illusion turned into real demand.

Red Bull didn’t just sell a drink — they sold social proof.

They made people feel like they were missing out on something everyone else was already enjoying.

Lesson:
Sometimes the smartest marketing doesn’t come from a big budget — it comes from understanding psychology and using a simple idea in the right place.

Which brand do you think used a clever strategy like this? Let me know in the comments!

24/04/2025

Red Bull Guerilla Marketing Strategy

16/03/2025

A must read book for marketers 📚

I recently read an amazing book by Seth Godin who is a Marketing Guru - Best Selling Author & an expert in storytelling & brand building.

The book name was 'This is Marketing'

This book teaches me how to do marketing that truly matters by
↳ Focusing on the right Audience
↳ Building Trust
↳ Creating an impact

What's your favorite marketing book? let me know in the comments 📚

13/03/2025

🚨 Stop making these common mistakes on Facebook Ads!

Facebook Ads are very powerful but sometimes they just don't give results & waste the whole budget!

I have figured out 4 common mistakes that could waste your budget (and how to fix them!):

1. Ignoring Ad Fatigue – When people see the same ad too many times, they stop paying attention. Solution? Refresh your ad every few weeks with new images or headlines!

2. Over-Optimizing Targeting – A super-narrow audience limits your reach, while a too-broad audience wastes money. Test different audience sizes and use Lookalike Audiences for better results.

3. Testing Too Many Things at Once – If you change everything (image, text, CTA) in one go, you won’t know what worked. Test one thing at a time for clear results.

4. Making Changes Too Quickly – Facebook needs 3-5 days to optimize your ad. If you keep changing things, your ad will never perform well. Be patient!

💡 The Fix? Run ads strategically, track performance, and optimize smartly!

Which mistake have you made before? Let me know in the comments! 👇

06/03/2025

🚀 Struggling with Meta Ads Targeting? Here's the Secret! 🎯

Watch till the end, apply this trick, and boost your ad results! 📈🔥

💬 Have you used this tool before? Let me know in the comments!