Email Marketing Experts

02/05/2022

02/05/2022

A few engaging subscribers are better than a lot of unengaged subscribers.

Always remove unengaging subscribers and also always provide an unsubscribe button in your emails.

Have a list of better quality instead of better quantity.

    

01/05/2022

Today I received an email that addressed "a group of people" and it seemed really useless to me.

I think if the email addressed me with my name and added a few personalized pronouns I would have opened it...

Always write personalized emails. They create an impact.

    

29/04/2022

The traditions and lifestyles of people change every day and so shall your email marketing techniques. Improvise.

    

26/04/2022

People like receiving emails from a human and humans make grammatical mistakes.

24/04/2022

All the wisdom about the email subject line importance won't matter if you can't craft a catchy subject line.

I have a case study for you guys and I need your minds.

Keeping in mind all the rules of a catchy subject line, suggest a subject line for an imaginary case study below.

Case Study:

There is a brand somewhere in London that sells men's perfumes online.

For the past 2 months, the open rate of their marketing emails declined from 50% to 20% and now the brand hired you to find the error and you find it to be in the email subject line.

Suggest a subject line in the comment section that you would write for that brand to lift up the open rate of their new marketing campaign.

I'll start...

      

20/04/2022

Over a period of time, I've realized that services have a cost,

but solving a problem for someone has no cost.

You can charge $100 for setting up 5 email flows for someone

but you can also charge $500 for increasing someone's eCommerce store revenue by 100%

You have to choose, are you a problem solver or a service provider?

19/04/2022

What I mean by letting your emails talk to you is that let the targeted audience decide what converts the most and you can achieve this simply by using A/B testing.

If you're using Klaviyo for email marketing then you can test each and everything using A/B testing.

From time delay in emails to subject line to preview text and all the way to the color of CTA, you can decide between any two options which will convert the most.

Because, mail the right emails at the wrong time to the wrong prospect, and people will opt out of your emails (or worse, move to a competitor).

Effective e-commerce email marketing isn’t about the right strategy; it’s about the right sequencing.

17/04/2022

While doing email marketing, always talk about how the product or service will be useful for the customer

rather than talking about what it has done for the company.

16/04/2022

List segmentation is very important in email marketing.

Always sell the right product to the right audience.

This can easily be done using Klaviyo.

    

14/04/2022

13/04/2022

Your value does not decrease because of someone's inability to see your worth.

12/04/2022

The most important thing in marketing; "Fully understanding who you’re marketing to".

12/04/2022

Always write to your customers like an individual talking to an individual. Nobody likes to talk to a robot.

11/04/2022

One of the most important aspects of email marketing is that you should focus more on the targeted audience.

Rather than focusing on the product, you're selling.

Also, always give more than expected to your customers.

11/04/2022

Great marketing doesn’t feel like marketing.

11/04/2022

It is harder to get a new customer than to get a repeat sale.

10/04/2022

Just being honest.