
11/08/2025
🚀 Testing Amazon Ads’ New Audience Targeting Option — Impressive Results!
Recently, I ran two Amazon PPC campaigns with exactly the same keywords, budget, and product.
The only difference?
Campaign 1: New Audience Targeting option — “High likelihood to buy based on recent shopping activity” + 50% bid increase for buying signals.
Campaign 2: Standard placement targeting (old method) with no bid adjustment.
📊 Results from the test:
Campaign 1 delivered higher Click-Through Rate (CTR) and better conversion, leading to a lower ACOS.
Campaign 2 performed decently but couldn’t match the efficiency of the new audience targeting.
đź’ˇ Takeaway:
This new audience targeting option is a game-changer. If you haven’t tried it yet, you might be leaving sales on the table. I’m currently running further tests and my next goal is to scale this campaign to the next level.
đź“© Want me to manage your PPC campaigns?
Let’s boost your sales while keeping ACOS under control.