Zunaira zafar

Zunaira zafar Expand your business is our business.

15/03/2025

Which skills are included in Digital Marketing?
There are many skills of DM, first one is
(i) Social Media Marketing: With this skill, you can do marketing through different social platforms, for example, Facebook, Instagram, Pinterest, WhatsApp Twitter etc

(ii) Search Engine Marketing:
It is also called PPC Google ads, through this type brands run different ads for example display ads, search ads, shopping ads and video ads.
Search ads: when you search for any product at Google, appears on the search engine results pages, typically marked as "sponsored" or "ad".
Display ads: These ads appear on websites or apps in the form of text, images and videos.
Video ads: In this, promotional content is played before, after or during streaming content.
Shopping Ads: shopping ads show users a photo of products plus the title and store name or more.

(iii) Search Engine Optimization: there are three types of SEO. On-page SEO, off-page SEO and technical SEO.
On-page SEO: you can optimize the content of the website and improve the page's ranking in relevant search results.
Off-Page Seo: Any action that you perform outside your website to improve ranking. For example, you take backlinks(hyperlinks that direct users from one website to another) from other websites. Any famous website paste/mention your website link at the end of their blog. Through this, people will click on the link, which increases your website's ranking.
Technical SEO: In this type, you must ensure the website performance like the website speed, Mobile friendly, indexing etc

(iv) Email Marketing: businesses send emails to customers to promote their products, share updates etc.
Tools: Mailchimp and klaviyo

(v) Influencer Marketing:
When you have more followers on Instagram, brands will contact you to promote their products. They will pay you for recommending their products to your audience.

(vi) Affiliate Marketing: when you promote someone's else products through your unique referral link. People will buy and you will get a commission.

(vii) Content Marketing: promote products through text, videos, images etc

(viii) Performance Marketing: Sub-strategy of Digital Marketing. Performance Marketers only analyze the results of ads. They only give reports on the results.

What are the objectives of Digital Marketing?
The main objectives of DM are to increase brand awareness, reach, impressions, engagement, conversions and leads.
Check Please. Give your reviews
Zunaira zafar

14/03/2025

Q1: What is Marketing?
Marketing refers to any activity undertaken to promote or sell a business, product, or service. It involves strategies and techniques aimed at attracting and engaging potential customers.

Q2: What are the Types of Marketing?
Marketing is broadly categorized into two types:

1. Offline Marketing (Traditional Marketing):
This involves promotional activities conducted through non-internet channels such as television, radio, newspapers, billboards, flyers, and direct mail.

2. Digital Marketing:
This refers to marketing efforts carried out using online platforms, including social media, search engine optimization (SEO), websites, email marketing, and paid advertisements on platforms like YouTube and Google Ads.

Q3: Why is Digital Marketing Better Than Traditional Marketing?

Digital marketing offers several advantages over traditional marketing, including:

1. Measurability:
Digital marketing allows brands to track and analyze ad performance in real time. Metrics such as reach, engagement, and conversions can be measured accurately. In contrast, traditional marketing lacks precise tracking—brands cannot determine how many people viewed a TV commercial, read a newspaper ad, or noticed a billboard.

2. Optimization:
Online ads can be adjusted and optimized as needed. If an ad is not performing well, brands can modify demographics, location, budget, and other factors instantly. Traditional marketing, however, does not offer this flexibility—once an ad is printed or aired, it cannot be changed.

3. Customization:
Digital marketing enables brands to tailor their ads based on specific criteria such as time, audience demographics, and geographic location. In traditional marketing, customization options are very limited.

4. Targeting:
With digital marketing, brands can precisely target their audience based on interests, behavior, and demographics. For example, a company selling women’s products can directly target female audiences. Traditional marketing, on the other hand, reaches a broader audience without precise targeting capability.
Zunaira zafar

25/06/2024

Are your postings not receiving the interaction you were hoping for? Discover the top four tactics for increasing your social media presence and captivating your audience.
Understand your audience:
Conduct extensive research to determine your target audience's demographics, interests, and online behavior.
Use analytics tools to see which types of material are most popular with your following.
Engage your audience by reacting to comments, asking questions, and soliciting feedback.

Create high-quality content:
Focus on creating visually appealing and well-written content that provides value to your readers.
Keep your feed dynamic by include a variety of content types such as photographs, videos, infographics, and live streaming.
Invest in solid design and utilize apps like Canva or Adobe Spark to generate professional-looking content.

Consistency is Key:
Develop a consistent posting schedule to keep your audience engaged and expecting new content from you.
Use social media management tools like Hootsuite or Buffer to plan and automate your posts.
Ensure your brand voice and aesthetics are consistent across all your social media platforms.

Collaborate and engage with influencers:
Collaboration with industry influencers can help you increase your reach and credibility.
Participate in collaborations such as guest blogs, shoutouts, and co-hosting live events.
Build partnerships with influencers who share your brand's values and have a genuine connection with their audience.

Implementing these methods will help you increase your social media presence and establish a more engaged and devoted audience. Start now and see your engagement improve!

Zunaira zafar

02/04/2024

Step-by-Step Guide: Scheduling Posts with Buffer

Step 1: Log into Your Buffer Account.
Visit the Buffer website and log in with your username and password. If you don't already have an account, you can sign up for free.

Step 2: Connect your social media accounts.
Once logged in, go to the dashboard and click the "Connect Account" button.
Follow the steps to link your social networking accounts, such as Facebook, Twitter, LinkedIn, Instagram, or Pinterest, to Buffer.

Step 3: Write Your Post.
Click the "Create Post" button in the top left corner of the dashboard.
Create your post by inputting text, uploading images or videos, and using pertinent hashtags or mentions.

Step 4: Select Your Publishing Date and Time.
Options for scheduling your post can be found underneath the compose box. Click the calendar button to choose when you want your post to go live.
Select the time for your post from the dropdown menus for hours and minutes.

Step 5: Select Your Social Media Profiles
Next to the scheduling options, you'll see a list of your connected social media profiles. Click on the profiles where you want to publish your post.

Step 6: Schedule your post.
After you've written your article, chosen the posting date and time, and added your social media profiles, click the "Schedule" button.
Buffer will indicate that your post was scheduled properly. You can see and manage your scheduled posts in the "Queue" tab.

Step 7: Review and edit scheduled posts.
To view or update your scheduled posts, go to the "Queue" page on the dashboard.
Here is a list of all of your planned posts. Click on any post to edit, reschedule, or delete it as needed.

Step 8: Monitor Post-Performance
After your posts are published, you may track their performance with Buffer's analytics tools. Track metrics like engagement, reach, and clicks to determine the success of your content.

Following these steps will allow you to efficiently schedule and manage your social media posts with Buffer, resulting in a consistent and coordinated content strategy across numerous platforms.

Zunaira zafar

28/03/2024

☑ Step-by-Step Guide for Scheduling Posts with Hootsuite

Step 1: Log into Your Hootsuite Account.

Visit the Hootsuite website and log in with your username and password. If you don't already have an account, you can sign up for a free trial.

Step 2: Connect Your Social Media Accounts.
Once logged in, go to the dashboard and select "Add a Social Network" or "Add Stream" to link your social network accounts. Follow the prompts to allow Hootsuite to access your accounts.

Step 3: Write your post.
Click the "Compose" button in the top left corner of the dashboard.
Create your post by inputting text, uploading images or videos, and using pertinent hashtags or mentions.

Step 4: Choose Your Publishing Date and Time.
Options for scheduling your post can be found underneath the compose box. Click the calendar button to choose when you want your post to go live.
Select the time for your post from the dropdown menus for hours and minutes.

Step 5: Select your social media profiles.
Under the scheduling choices, you'll see a list of your social media profiles. Check the boxes next to the profiles to which you wish to publish your post.

Step 6: Schedule your post.
After you've written your article, chosen the posting date and time, and added your social media profiles, click the "Schedule" button.
Hootsuite will indicate that your post was scheduled successfully. You may check and manage your scheduled posts under the "Publisher" tab.

Step 7: Review and edit scheduled posts.
To view or update your scheduled posts, go to the "Publisher" page on the dashboard.
Here is a list of all of your planned posts. Click on any post to edit, reschedule, or delete it as needed.

Step 8: Monitor Post-Performance
After your posts are published, you can track their performance with Hootsuite's analytics tools. Track metrics like engagement, reach, and clicks to determine the success of your content.

Following these steps will allow you to successfully schedule and manage your social media posts with Hootsuite, saving time and guaranteeing consistency in your content strategy across numerous platforms.
Zunaira zafar
follow me for more tips and tricks😊

27/03/2024

"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful"🩵

Albert Schweitzer

25/03/2024

Adapt your evergreen content to fit the specific requirements and audience preferences of each social media platform. For example:
1.Craft visually appealing graphics for Instagram.
2.Create short, engaging videos for TikTok or Reels.
3.Write concise and impactful captions for Twitter.
4.Use storytelling and longer-form content for LinkedIn.
5.Utilize hashtags effectively on platforms like Twitter and Instagram to increase visibility

21/03/2024

Are you struggling to manage your social media platforms? 🤔 If yes, then look no further. I am giving services of social media management at a very reasonable price!

Services offered:
1. Elegant catchy posts designs
2. Managing Accounts
3. Content calendar
4. Post Scheduling
5. Monthly Report

Dm for further details and our strategy.
Zunaira zafar

20/03/2024

Balancing Authenticity and Professionalism in Social Media Management

• Understand Your Audience: Tailor content to resonate with audience's preferences and align with brand's values.
• Be Transparent: Show the human side of your brand to foster authenticity.
• Engage Authentically: Respond promptly to comments and show genuine interest in audience opinions.
• Maintain Consistency: Ensure messaging, visuals, and tone remain consistent across all platforms to build a strong brand presence.
• Provide Value: Offer valuable content that educates, entertains, or inspires your audience.
• Remember, authenticity doesn't mean sacrificing professionalism; it's about striking the right balance to create meaningful connections.
💬
Zunaira zafar

18/03/2024

📊 Decoding Metrics: Understanding Key Performance Indicators in Meta Ads 🚀

Hi, social media marketers! Let's go into the world of metrics and decipher the KPIs that really matter in Meta Ads. Understanding these key performance indicators is critical for refining ad campaigns and improving results. Here's the quick rundown:

CTR (Click-Through Rate): Calculate how many users click on your ad compared to how many times it appears. A high CTR implies that your ad is effective with your target demographic.

CPC (Cost each Click): This indicator indicates how much you're spending each click on your ad. Monitoring CPC allows you to efficiently manage your budget and maximize ROI.
Conversion Rate: Determine the percentage of users who perform a desired action after clicking on your ad, such as making a purchase or completing a form. A high conversion rate shows that your advertisement is generating important results.

ROAS (Return on Ad Spend): Calculate the revenue generated by your ad campaigns vs the amount spent on advertising. ROAS allows you to measure the profitability of your efforts.

Ad Relevance Score: Facebook's ad relevance score determines how well your ad connects with your target audience. Aim for a high relevance score to ensure that your ads are reaching the intended audience. 💡 Zunaira zafar

As a digital marketer, our responsibilities included: 1. Keeping up a steady online presence.2. Crafting engaging brand ...
15/03/2024

As a digital marketer, our responsibilities included:
1. Keeping up a steady online presence.
2. Crafting engaging brand narratives.
3. Developing a strong social media strategy
4. Promote lively online content
This is what we should consider; 1.Consistently shared information to keep up a steady internet presence.
2.Engaged the audience in conversation to foster a feeling of community
3.Monitored KPIs (key performance indicators) to measure effectives.
4.Crafted captivating narratives to augment
brand awareness.
5.Constructed a sturdy social media strategy
to guarantee sustained prosperity

What has been your experience managing
social media. Please share your strategies and experiences that have changed the game!
Zunaira zafar

14/03/2024

How to target Good Audience in Facebook Ads?

فیس بک یقیناً کسی تعارف کا محتاج نہیں ہے اور بلا شبہ یہ آپ کے کاروبار کو فروغ دینے کے لیے سب سے طاقتور پلیٹ فارمز میں سے ایک ہے۔

فیس بک پر اشتہار دینے سے پہلے چند باتیں ہیں جو آپ کو ذہن میں رکھنی چاہئیں۔

• اشتہار کی کاپی جسے Ad Copy کہا جاتا ہے: یہ پہلی چیز ہے جسے صارف تصویر دیکھنے کے بعد پڑھے گا۔ کاپی مختصر، صاف، متجسس اور دلچسپ ہونا چاہیے۔ یقینی بنائیں کہ آپ اِسے 4 سے 5 لائنوں میں ایڈجسٹ کریں۔

• ہیڈ لائن: ہیڈ لائن کو ایسی رکھنی ہے جسے پڑھنے کے بعد دیکھنے والے کا پچاس فیصد دل بن جاۓ آپ کے CTA بٹن کو دبانے کا۔

• تصویر مطلب Ad Creative: ہائی ریزولیوشن والی تصویر کا استعمال کریں اور تصویر میں چاہے آپ نے جو بھی دیا ہے بس ایک بات کو ذہن میں رکھیں کہ اس تصویر میں زیادہ لکھائی نہ ہوئی ہو، مطلب یہ کہ آپ نے اپنے Ad Creative میں صرف ایک شارٹ ہیڈلائن کے علاوہ کوئی ٹیکسٹ نہیں لکھنا۔

• کال تو ایکشن: یعنی کہ آپ کا CTA ہمیشہ آپ کے ایڈ کے متعلق ہونا ضروری ہے، مثال کے طور پر، اگر آپ کوئی پراپرٹی بک کروانا چاہتے ہیں یا پھر کوئی اپوائنٹمنٹ، تو اس کے لئے آپ CTA میں Book Now کے آپشن کا انتخاب کریں گے، یا اگر آپ ویب سائٹ پر ٹریفک اکٹھا کرنا چاہتے ہیں تو Learn More کے آپشن کا انتخاب کریں۔ اگر ایڈ کا مقصد ڈیٹا بیس جمع کرنا ہے اور کسٹمرز کے ساتھ ایک لونگ ٹرم ریلیشن بنانا ہے تو اس کے لئے ایک مناسب فارم کا استعمال کرتے ہوئے لیڈ جنریشن کی طرف بڑھیں جس میں آپ اپنی مرضی کے آپشن کا استعمال کر کے اپنے کسٹمرز کی معلومات لے سکیں۔

> ٹارگٹنگ:

• پہلے آتے ہیں Age کی طرف: میں نے کئی لوگوں کو دیکھا ہے جو کہ Ad Set بناتے وقت زیادہ تر 18 سے 65 والے لوگوں کو سلیکٹ کر لیتے ہیں ہے، یہ ایک بڑی غلطی ہے۔ زیادہ تر 23 سال اور اس سے زیادہ عمر کے لوگ ہی خریداری کرتے ہیں۔ اگر آپ کا مقصد Brand Awareness ہے تو 20-65 سال کی عمر کا گروپ منتخب کریں اور اگر آپ کا مقصد Conversions ہے تو 23-55 سال کی عمر کے لوگوں کا انتخاب کریں (یہ سلیکشن خاص طور پر پاکستان کے لئے ہے)

• اب Demographics: کیا آپ نے لوگوں کو اُن کی آمدنی سے ٹارگٹ کرنے کی کوشش کی ہے؟ فیس بک آپ کو 30 مختلف Income Options کے ذریعے صارفین کو ٹارگٹ کرنے کا آپشن دیتا ہے۔ یہ والی ٹارگٹنگ اس بات کو یقینی بناتی ہے کہ جو لوگ آپ کا اشتہار دیکھ رہے ہیں وہی اسے خریدنے کی سکت رکھتے ہوں۔ اپنی آڈئینس کو ان کے روزگار اور صنعت کو مدنظر رکھتے ہوئے ٹارگٹ کریں، یہاں تک کہ تعلیم بھی ایک اہم کردار ادا کرتی ہے۔ میں ایک مثال سے اس کی وضاحت کرتا ہوں:

ایک منٹ کے لئے سوچیں کا پاکستان میں گوگل نے اپنا ایک ہوم تھیٹر لانچ کیا ہے۔ ہم جانتے ہیں کہ مالدار اور ٹیکنالوجی کے آلات کا استعمال کرنے والے لوگ واقعی گوگل ہوم تھیٹر میں دلچسپی لیں گے۔ تو میں کیا کروں گا؟

میں درج ذیل آڈئینس کو ٹارگٹ کروں گا:

تعلیم کے لہٰذ سے یہ لوگ: BSC, BSIT, BSSE, MS (CS), MIT, DAE

اِنکم کے حساب سے یہ لوگ: جو لوگ ماہانہ 6 سے 7 لکھ یا پھر اس سے زیادہ کماتے ہوں۔

عہدے کے حساب سے: سافٹ ویئر انجینئر، مینیجرز، پروڈکٹ مینیجرز، سی ای او، سی ایم او، سی او او، فاؤنڈر، اے وی پی اور وی پی کے عہدے پر کام کر رہے لوگ۔

سب سے اہم بات،
کسی مہنگی پروڈکٹ کو بیچنے کے لئے ان لوگوں کو بھی ٹارگٹ کریں جو مہنگے موبائل فون یا آلات استعمال کر رہے ہیں، جیسے کہ iPhone Users، یا OnePlus Users، یا پھر MacBook استعمال کرنے والے اور ایسے بہت سے لوگ۔

6. امپریشن کیپ سیٹ کریں: Conversions کی کیمپین میں دیکھنے والوں کو 3 بار سے زیادہ اشتہار دکھانا مثبت نہیں۔

اگر Ad Creative میں ڈیزائن کا استعمال کرنا ہے تو کوشش کریں کا 3 سے 4 آعلیٰ کوالٹی کی اور پروفیشنل گرافکس استعمال کریں اور اگر بجٹ آپ کے پاس زیادہ ہے تو A/B Testing پر چاروں کو چلائیں۔

امید ہے ان چند چھوٹی ٹپس نے آپ کو ایک آئیڈیا دے دیا ہوگا،

اب چپ بیٹھنے کے بجاۓ اپنی راۓ ضرور دینا، اور راۓ دے کر پتلی گلی سے نکل جانا یہ نا ہو کہ چاۓ پکوڑوں کے لئے بیٹھ جاؤ کیونکہ وہ نہیں ملنے😁

شکریہ
مُحسِن عَلی اَرشَد

01/03/2024

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