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15/03/2025

Which skills are included in Digital Marketing?
There are many skills of DM, first one is
(i) Social Media Marketing: With this skill, you can do marketing through different social platforms, for example, Facebook, Instagram, Pinterest, WhatsApp Twitter etc

(ii) Search Engine Marketing:
It is also called PPC Google ads, through this type brands run different ads for example display ads, search ads, shopping ads and video ads.
Search ads: when you search for any product at Google, appears on the search engine results pages, typically marked as "sponsored" or "ad".
Display ads: These ads appear on websites or apps in the form of text, images and videos.
Video ads: In this, promotional content is played before, after or during streaming content.
Shopping Ads: shopping ads show users a photo of products plus the title and store name or more.

(iii) Search Engine Optimization: there are three types of SEO. On-page SEO, off-page SEO and technical SEO.
On-page SEO: you can optimize the content of the website and improve the page's ranking in relevant search results.
Off-Page Seo: Any action that you perform outside your website to improve ranking. For example, you take backlinks(hyperlinks that direct users from one website to another) from other websites. Any famous website paste/mention your website link at the end of their blog. Through this, people will click on the link, which increases your website's ranking.
Technical SEO: In this type, you must ensure the website performance like the website speed, Mobile friendly, indexing etc

(iv) Email Marketing: businesses send emails to customers to promote their products, share updates etc.
Tools: Mailchimp and klaviyo

(v) Influencer Marketing:
When you have more followers on Instagram, brands will contact you to promote their products. They will pay you for recommending their products to your audience.

(vi) Affiliate Marketing: when you promote someone's else products through your unique referral link. People will buy and you will get a commission.

(vii) Content Marketing: promote products through text, videos, images etc

(viii) Performance Marketing: Sub-strategy of Digital Marketing. Performance Marketers only analyze the results of ads. They only give reports on the results.

What are the objectives of Digital Marketing?
The main objectives of DM are to increase brand awareness, reach, impressions, engagement, conversions and leads.
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Zunaira zafar

14/03/2025

Q1: What is Marketing?
Marketing refers to any activity undertaken to promote or sell a business, product, or service. It involves strategies and techniques aimed at attracting and engaging potential customers.

Q2: What are the Types of Marketing?
Marketing is broadly categorized into two types:

1. Offline Marketing (Traditional Marketing):
This involves promotional activities conducted through non-internet channels such as television, radio, newspapers, billboards, flyers, and direct mail.

2. Digital Marketing:
This refers to marketing efforts carried out using online platforms, including social media, search engine optimization (SEO), websites, email marketing, and paid advertisements on platforms like YouTube and Google Ads.

Q3: Why is Digital Marketing Better Than Traditional Marketing?

Digital marketing offers several advantages over traditional marketing, including:

1. Measurability:
Digital marketing allows brands to track and analyze ad performance in real time. Metrics such as reach, engagement, and conversions can be measured accurately. In contrast, traditional marketing lacks precise tracking—brands cannot determine how many people viewed a TV commercial, read a newspaper ad, or noticed a billboard.

2. Optimization:
Online ads can be adjusted and optimized as needed. If an ad is not performing well, brands can modify demographics, location, budget, and other factors instantly. Traditional marketing, however, does not offer this flexibility—once an ad is printed or aired, it cannot be changed.

3. Customization:
Digital marketing enables brands to tailor their ads based on specific criteria such as time, audience demographics, and geographic location. In traditional marketing, customization options are very limited.

4. Targeting:
With digital marketing, brands can precisely target their audience based on interests, behavior, and demographics. For example, a company selling women’s products can directly target female audiences. Traditional marketing, on the other hand, reaches a broader audience without precise targeting capability.
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