28/11/2025
๐ ๐ก๐จ๐ง๐๐ฌ๐ญ๐ฅ๐ฒ ๐ญ๐ก๐จ๐ฎ๐ ๐ก๐ญ ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐ ๐ฐ๐๐ฌ ๐ฃ๐ฎ๐ฌ๐ญ ๐๐ข๐๐ฌ ๐๐ง๐ ๐๐ฅ๐ข๐๐ค๐ฌ.
I believed more traffic meant more sales.
๐ ๐ค๐๐ฉ๐ญ ๐ข๐ง๐๐ซ๐๐๐ฌ๐ข๐ง๐ ๐๐ฎ๐๐ ๐๐ญ๐ฌโฆ ๐๐ง๐ ๐ฅ๐จ๐ฌ๐ข๐ง๐ ๐ฆ๐จ๐ง๐๐ฒ.
I didnโt track ACoS.
I never checked TACoS.
I trusted agencies without questioning strategy.
3 months in, my ads were burning cash.
No visibility. No conversions.
Justโฆ wasted spend from me to me.
๐๐ก๐๐ง ๐ ๐ซ๐๐๐ฅ๐ข๐ณ๐๐ ๐ฌ๐จ๐ฆ๐๐ญ๐ก๐ข๐ง๐ ๐ฉ๐๐ข๐ง๐๐ฎ๐ฅ:
PPC wasnโt the problem. I was.
โข I had no structure.
โข I chased clicks, not keywords.
โข I scaled blindly without tracking profit.
๐๐จ ๐ ๐๐ก๐๐ง๐ ๐๐ ๐๐ฏ๐๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐ :
1๏ธโฃ I built proper campaign structures.
2๏ธโฃ I matched ads to the funnel stage.
3๏ธโฃ I tracked ACoS + TACoS together.
4๏ธโฃ I blocked irrelevant keywords weekly.
5๏ธโฃ I reinvested only 8โ12% back into ads.
6๏ธโฃ I improved listings before running ads.
7๏ธโฃ I chose tools over guesswork.
Slowlyโฆ the numbers changed.
Lower ACoS. Higher organic sales.
Data started working ๐
๐๐ ๐ฆ๐, ๐ง๐จ๐ญ ๐๐ ๐๐ข๐ง๐ฌ๐ญ ๐ฆ๐.
If youโre reading this, maybe youโre stuck too.
Maybe PPC feels expensive, confusing, unpredictable.
๐๐๐ซ๐โ๐ฌ ๐ญ๐ก๐ ๐ญ๐ซ๐ฎ๐ญ๐ก:
Smart PPC doesnโt scale your adsโฆ it scales your brand.
Profit isnโt made in clicks. Itโs made in structure.
So tell meโฆ
Whatโs the ONE PPC mistake you want to fix first?