08/02/2025
Here’s what most businesses get wrong
They focus on:
→ Random logo design
→ Generic color schemes
→ Template websites
But real branding is deeper:
1. Brand Strategy
Your foundation:
→ Purpose (Why you exist)
→ Vision (Where you’re going)
→ Values (What you believe)
2. Brand Voice
How you speak:
→ Personality
→ Tone
→ Language style
3. Visual Identity
How you look:
→ Logo design
→ Color psychology
→ Typography
→ Image style
4. Brand Experience
How you deliver:
→ Customer service
→ Product Quality
→ User experience
→ Marketing Message
5. Brand Consistency
How you stay memorable:
→ Same voice everywhere
→ Cohesive visuals
→ Unified message
Branding is the process of creating a unique identity for a business, product, or individual. It includes elements like a logo, colors, messaging, and the overall experience that shapes how people perceive a brand. More than just visuals, branding is about building trust, recognition, and emotional connections with an audience.
“A brand is a person’s gut feeling about a product, service, or organization.” - Marty Neumeier
