29/07/2025
People don’t buy things, they buy stories.
This is the golden rule in marketing, no one buys a Rolex to check the time, and no one drives a Porsche just to get from point A to B. What they’re really buying is the feeling it gives them.... status, identity, pride. Great marketing taps into emotion, not logic. It speaks to the heart before the mind ever catches up. If your message doesn’t stir something real, it won’t stick no matter how good your offer is.
So, what emotion does your brand really sell?