17/07/2023
Recently a private news channel in Odisha(India) introduced its AI-powered virtual news anchor, Lisa. Lisa, a computer-generated model, is dressed in the traditional handloom saree of Odisha. The AI news anchor has been programmed to deliver news in both Odia and English on the television and digital platforms of the OTV Network, as stated by the company.
While Lisa has the capability to speak multiple languages, her primary focus currently is on presenting news in Odia and English. Lisa's arrival signifies a significant milestone in the integration of artificial intelligence technology within Odia television journalism.
Efforts are being made to enhance Lisa's proficiency in Odia in the future, according to the company's release. Lisa can be found and followed on various popular social media platforms like Instagram, Facebook, and others.
AI news anchors are computer-generated models that utilize natural language processing and deep learning to produce realistic speech and facial expressions. They possess the ability to deliver news stories with a high level of accuracy and emotional impact.
Some AI news anchors can even respond to viewer questions in real-time. Experts believe that AI news anchors have the potential to revolutionize news delivery by providing round-the-clock coverage of breaking news and personalizing news stories for individual viewers. However, concerns exist regarding the possibility of AI news anchors being used to disseminate misinformation or propaganda.