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27/05/2024

Snapchat has revamped its ad tools to improve performance and attract more advertisers, particularly SMBs, resulting in an 85% increase in SMB advertisers year-over-year.

Key updates include redesigned ad formats for better engagement, enhanced AR ad options, a streamlined app download experience, new bidding capabilities for mobile gaming ads, and a Value Optimization offering for purchase value bidding.

Snap has also partnered with several firms to enhance data integration and optimize lead generation and conversions, improving advertiser ROI. Additionally, a new Landing Page View optimization goal aims to boost session volume and reduce bounce rates.

24/05/2024

Kabosu, the Shiba Inu known for the "Doge" meme and as the face of Dogecoin, passed away at 17.

Her owner, Atsuko Sato, announced a farewell party for her on May 26. Kabosu became an internet sensation in 2010 and her image helped launch Dogecoin in 2013. Despite its origins as a joke, Dogecoin grew into a popular cryptocurrency supporting various charitable causes. Kabosu's influence extended to internet culture and even political campaigns, highlighting the power of memes.

The crypto community and fans have expressed their condolences and shared tributes to honor her legacy.

22/05/2024

On May 20, an attacker minted $200 million worth of GALA tokens, selling a small portion before Gala Games froze the wallet.

The attacker returned $22 million worth of Ether on May 21, following Gala's swift response and involvement of law enforcement. Gala used a new blocklist protocol to freeze most of the tokens. The team's co-founder indicated plans to buy back and burn the equivalent GALA tokens with the returned Ether.

A governance vote is underway to decide if the frozen tokens will be considered burned. Gala Games' swift action and external support helped stabilize the token’s value.

20/05/2024

Instagram's chief, Adam Mosseri, recently highlighted that the key to increasing your reach on Instagram is getting people to share your posts.

While traditional engagement metrics like likes and comments still matter, it's the rate of shares per reach that has the biggest impact on overall reach. This is because Instagram aims to promote content that users want to share with friends, signaling a strong connection.

Therefore, to boost your reach, focus on creating entertaining content that people are likely to share with others.

17/05/2024

Turkey has proposed a new crypto bill to align with international standards and address FATF concerns.

The draft law requires crypto service providers to be licensed by Turkey’s Capital Markets Board (CMB) and enhances CMB's oversight to protect consumers. It bans foreign crypto brokers from promoting a locally regulated market and mandates revenue collection from these providers. The bill also includes FATF's Travel Rule, ensuring accurate information sharing in crypto transactions.

This legislation aims to enhance the security and reliability of Turkey's crypto market.

16/05/2024

Instagram is testing expanded Notes options by allowing some users to add Notes to feed posts and Reels.

Originally launched in December 2022 and popular among younger users, Notes act as engagement triggers. Instagram aims to retain younger users in the face of TikTok's popularity. If successful, this feature could boost interaction on the app, though users uninterested in Notes can simply ignore them.

This test poses minimal disruption and could benefit Instagram if widely adopted.

13/05/2024

Instagram expanded Creator Marketplace access to more countries, letting brands find suitable creators for targeted campaigns.

This widens collaboration opportunities and enhances influencer marketing effectiveness, especially in formats like Reels. Creators must be 18+ and follow Instagram's content policies to be listed.

Brands access the Marketplace via Ads Manager for streamlined collaboration.

10/05/2024

Cardano's founder, Charles Hoskinson, says President Biden is trying to harm the cryptocurrency industry in the U.S.

He believes Biden's government is making it tough for crypto by limiting bank access and blocking new laws. Hoskinson also criticizes the SEC for using old rules for new things like crypto. He points out that other countries benefit from crypto, unlike the U.S. Hoskinson disagrees with the idea that the Trump administration was as bad for crypto as Biden's. He thinks Biden's government actively wants to hurt the industry.

This comes after the White House opposed changes to rules on banks holding crypto and wanted to target Bitcoin mining in the U.S.

08/05/2024

Meta is broadening its Verification for Business subscription service to more countries and introducing new tiers with increased prices and extra perks.

These packages provide verified badges, improved profile features, search optimization, featured account display, links in Reels, employee impersonation protection, customized messaging, and account reviews by Meta experts. While the costs are high, these benefits can amplify your brand's visibility and guard against impersonation attempts.

Whether the $500 monthly expenditure is justifiable hinges on your business requirements and objectives.

07/05/2024

The Starknet Foundation has initiated a $5 million grants program to aid developers in bringing their advanced blockchain projects to fruition.

Each successful applicant will receive $25,000 in USDC, aiming to support at least 200 teams in overcoming final hurdles to launch on Starknet, an Ethereum layer-2 scaling solution. This effort targets the challenges developers encounter in completing their projects and aims to lower barriers to innovation.

Starknet has observed substantial growth in developer engagement, particularly in blockchain gaming, which is pioneering on-chain gaming experiences and evaluating the network's capabilities.

03/05/2024

LinkedIn has introduced three new games, namely Queens, Crossclimb, and Pinpoint, aiming to boost user engagement through logic, trivia, and word association puzzles.

These games are available globally and can be accessed directly or through LinkedIn News. Inspired by the success of Wordle, they encourage daily participation, fostering connections with contacts and facilitating progress sharing. LinkedIn views these games as a way to strengthen network ties and enhance user interaction, separate from its parent company, Microsoft.

This initiative reflects a broader trend of platforms leveraging games to increase engagement and expand interaction options for users.

02/05/2024

WhatsApp is enhancing its Communities feature by introducing event organization capabilities and organized replies for Announcement Groups.

Users can now seamlessly plan gatherings within their communities, with event details easily accessible in group information and automatic notifications for attendees. Additionally, Announcement Groups now support replies, facilitating member engagement while maintaining the group's streamlined communication.

These features are initially available for Community groups and will gradually extend to all groups, with WhatsApp promising further updates to enhance group organization in the future.

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