Hack Media, Office B3, Post Office Building, Miran Muhammad Shah Road, MACHS, Karachi (2025)

28/11/2024

Do you know about these last minute BFCM social media hacks?

The biggest shopping weekend of the year is finally here, and we know you're juggling a hundred things.

But don’t overlook your secret weapon: social media.

Whether you’re running a small store or scaling fast, a few strategic moves can make a big difference.

Here are 3 ways to get those last-minute wins:

1. Run Flash Sales with a Countdown Timer

People love urgency. Create a post (or better yet, a story) about a Flash Sale that’s live for just a few hours. Use countdown stickers on Instagram or time-limited deals on Facebook.

Tip: Pair this with bold, eye-catching visuals to stand out in crowded feeds.

2. Go Big with Stories & Reels

Stories and Reels are perfect for showing off your deals and creating excitement. Share sneak peeks of discounts, behind-the-scenes clips of your team prepping orders, or quick demos of your products.

Engage your audience by adding polls or Q&A stickers to make it interactive.

3. Tap into FOMO with User-Generated Content

Ask your loyal customers to share pictures or videos of your products and repost them. This builds trust and shows new buyers what they’re missing out on.

Pro tip: Incentivize your audience to share by offering a small discount or entry into a giveaway.

Reply to comments, answer DMs, and show up in your community’s feeds. With the right social strategy, your BFCM weekend could be your biggest yet!

What’s your go-to move for BFCM on social? Let us know below 👇

12/11/2024

Facebook vs. Google Ads:

Which one’s your best bet?

Facebook Ads: Make Them Want It

Facebook is where people scroll.

They’re not looking, but they’re ready to be hooked.

Your ad? Right there, capturing attention.

Perfect for:

→ Products that look great
→ Brands building buzz

Google Ads: Be There When They’re Looking

On Google, people are already searching.

They need something. You show up. They click.

Perfect for:

→ High-demand products
→ People actively looking for what you sell

So Why Not Use Both?

Facebook sparks interest.

Google captures intent.

When you combine them, you get new customers and quick conversions.

But if you’re starting small, choose the one that fits your goal right now.

Need advice? We help brands like yours scale faster.

Comment "scale" if you want Hack Media to help you find the perfect mix.

11/11/2024

Want your eCommerce brand to be unforgettable?

In the crowded world of ecommerce, standing out takes more than a great product.

It’s about the strategy behind the scenes—from competitor research to community building.

Swipe through to discover the 6 essentials every successful ecommerce brand needs!

08/11/2024

Running an ecommerce business in Q4?

It’s like your coffee needs a coffee.

For all the brands powering through, Hack Media’s got your back.

Ready to make those ads work harder than your caffeine? Let’s talk.

07/11/2024

Want to Turn One-Time Shoppers into Lifelong Customers?

You just need this one thing:

Subscriptions.

Here’s the truth:

Subscriptions are a game changer for growing your ecommerce revenue.

Because with a smart subscription model, you can

‘n Increase sales

‘n Build predictable income

‘n Deepen customer loyalty

Let’s break down how subscriptions make it happen:

1. Predictable Revenue

Forget the stress of inconsistent sales.

With subscriptions, you’ve got a steady stream of revenue you can count on each month.

This makes it way easier to plan and scale with confidence.

2. Higher Customer Lifetime Value (LTV)

Subscribers stick around longer, meaning each customer is worth more over time.

With every renewal, LTV grows because they’re investing more in your brand and products.

3. Better Customer Loyalty

Subscriptions = stronger bond with your brand.

Subscribers are saying YES over and over again.

You can reward this loyalty with exclusive offers, early access, or perks that make them feel like VIPs.

4. Easier Upselling & Cross-Selling

Subscriptions give you regular touchpoints to suggest new products.

Each time they renew, you’ve got a chance to recommend complementary items or upgrades.

They’re more likely to say yes since they’re already committed.

5. Insightful Customer Data

With subscriptions, you get goldmine data on what customers like, how long they stay, and when they’re at risk of leaving.

Use these insights to fine-tune your offerings, reduce churn, and improve targeting.

Excited about the potential but not sure where to start?

DM us to book a call and let’s figure out your next steps.

06/11/2024

Ever wonder how top brands keep their ads converting? 🤔

It’s not luck… It’s creative testing!

You can also use creative testing like a pro to find out what resonates with your audience, increase conversions, and make each ad dollar count. 💰

Don’t forget to follow Hack Media for more insider tips!

05/11/2024

How Retargeting Converts “Not Yet” into “I’m In”

You know the feeling:

A potential customer checks out your site, clicks around, maybe even adds something to their cart... then leaves.

Frustrating, right?

That’s where retargeting steps in and turns “maybe later” into a sale.

Here’s how to convert those warm leads without being pushy.

1. Remind, Don’t Nag

Your potential customer wants to buy—they just need a nudge. Retargeting ads keep your product in front of them without feeling invasive. Think gentle reminders, not flashing neon signs.

2. Create Urgency without the Hype

Warm leads are already interested; they don’t need to be “sold.” They need a reason to act now. Time-limited discounts, low-stock alerts, or exclusive offers do the trick—subtle but effective.

3. Show Them What They Want

Personalization is key. Retargeting lets you display exactly what they’ve shown interest in. This feels natural, like a friend reminding them of something they’d love. Your ad should make them feel seen.

4. Be Everywhere They Are

From Facebook to Google to email, retargeting isn’t about bombarding. It's about strategically being where your customer is. Subtle reminders across platforms can make the difference.

Retargeting gives your warm leads that last little push.

If you’re ready to convert “thinking about it” into “I’m in”—Hack Media can show you how.

Book a call today!

04/11/2024

So, Black Friday’s around the corner…

Ready to wing it?

Hell no.

Ready to test it?

Hell yeah.

Here are 5 things to test before the big day hits:

1. Promo Timing:

Morning, afternoon, late night – when do your customers really shop?

Run a few promos at different times to see when clicks spike. 📈

2. Discount Depth

10%, 20%, 30%... Does a bigger discount = bigger sales?

Test out different levels to find that sweet spot – without giving away the whole store.

3. Headline Hook

“Big Sale” isn’t enough.

Try headlines that shout urgency vs. ones that promise exclusivity. See what makes them stop and scroll. 👀

4. CTA Buttons

“Shop Now” vs. “Get Yours” vs. “Limited Stock” – what drives action?

Run a few variations and stick with the one that makes them *tap that button.* 💥

5. Free Shipping Threshold

Are they buying more when you offer free shipping at $50, $75, or $100?

Testing different thresholds can boost those cart values – and keep them clicking through to checkout.

BFCM isn’t just about the deals. It’s about knowing what works before it matters.

Need help setting up these tests? Hack Media’s got you covered.

Book a call today – let’s make this your best BFCM yet.

01/11/2024

Here’s a friendly reminder for ecommerce founders:

If your online store isn’t seeing the traffic numbers you want, don’t just wait for a miracle.

Because here are three tactics that can drive traffic to your online store:

1. Facebook Ads

Facebook Ads aren’t dead… they just require strategy.

➡ Use Lookalike Audiences to find people similar to your current customers.

Trust me. Meta’s data knows things.

➡ Don’t be shy with retargeting ads.

Show up for your site visitors again and again.

➡ Test multiple ad formats, but keep the goal consistent:

Getting people to your store.

2. Google Ads

Ever heard, "Be where your customers are"?

Well, they’re on Google… searching for products like yours.

This is what your brand needs from you:

➡Use Google Shopping ads to display your product image, price, and store name.
➡Track your campaigns to the smallest details (CTR, CPC, ROAS).

3. Email Marketing: The OG of Conversions

Email might seem old school, but here’s the thing:

It works 💌 if you do the following:

➡ Having an abandoned cart sequence that’s more “We saw you left this” than “BUY NOW!!!”
➡ Send product recommendations based on what they’ve browsed or bought.

They’ve already let you into their inbox… don’t waste it!

So, ready to see some actual traffic rolling into your store?

Hack Media can help you get started!

Comment “traffic” if you want a personalized strategy for your brand.

30/10/2024

Where you show up matters.

Just as much as what you say.

Ad placement is your secret weapon to reach the right audience at the right time, on the right device.

And hey, Facebook offers a few key spots:

1. Feed:

People come here to catch up with friends… or memes.

A well-placed, eye-catching ad? It can really stand out.

2. Right Column Ads:

Pair these with News Feed ads.

Why?

These can get up to three times more engagement by reinforcing your brand presence.

3. Stories:

Want to capture your audience on the fly?

Stories might be your move.

Short, vertical, visually striking content that only lasts 24 hours.

Hint: tap into that FOMO

And one last tip…

If you’re still unsure, play around with Automatic Placements.

Or, when you’re ready for manual placements…

Jump on a call with Hack Media.

Let’s make your brand unmissable.

29/10/2024

Every once in a while, we get a client request that makes us go, 'Wait... what?'

But hey, not complaining! 🤭

Got a funny request of your own? Share it in the comments!

28/10/2024

Struggling to make sense of your ecommerce traffic?

It can feel like trying to navigate a maze… but it doesn’t have to.

Here are three key metrics you can start with:

1. Returning Visitors

These are the people who come back to your site for more!

High returning visitors are a big hint that your customers are either
a) really into your brand
b) are finding what they need
c) OR BOTH

But if you’re missing this crowd, you should:

➡ Set up targeted email campaigns for past customers.
➡ Offer loyalty perks and exclusive deals.

2. Pages per Visit

Pages per visit tells you how many different pages a visitor checks out in one session.

Higher pages usually mean they’re interested, exploring, and maybe even one step closer to converting.

But how can you make the most out of it?

➡ Start by adding internal links to guide visitors to related products or categories.
➡ Make your product pages irresistible with rich descriptions and eye-catching visuals.

3. Bounce Rate

Bounce rate is the percentage of visitors who leave after only checking out one page.

If it’s high, it could mean they’re not finding what they’re looking for right away… or something’s making them leave.

But you can implement some quick fixes to lower bounce rate:

➡ Speed up your site
➡ Make sure landing pages match what they’re searching for or expecting from an ad.

Keep it simple, keep it smart, and watch your traffic start working for you.

Follow Hack Media for more ecommerce tips.

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