02/11/2021
𝐁𝐑𝐀𝐍𝐃 𝐈𝐃𝐄𝐍𝐓𝐈𝐓𝐘: 𝐋𝐎𝐆𝐎
𝐖𝐡𝐚𝐭 𝐢𝐬 𝐛𝐫𝐚𝐧𝐝 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲?
Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block. And your brand identity design? It’s what shapes your company.
𝐖𝐡𝐲 𝐝𝐨 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐚 𝐧𝐢𝐜𝐞 & 𝐚𝐝𝐨𝐫𝐧𝐢𝐧𝐠 𝐥𝐨𝐠𝐨?
1. It Grabs Attention
Attention spans are short these days – especially consumers’. As things stand, companies have about 2 seconds to convince potential customers that their products are worth any consideration.
2. It Makes a Strong First Impression
You have one chance to get this right. your logo communicates ownership. It can tell the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.
3. It's the Foundation of Your Brand Identity
Say it with me: Consumers crave consistency. With Nike apparel, you know you’re in safe hands; Nike is a brand you trust. Trust is built on a well-designed logo, and brand loyalty is quick to follow.Once they like you, your customers are going to seek you out again and again – and your logo is the thing they’ll look for first.
4. It's Memorable
Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.
5. It Separates You From Competition
A good logo reflects who you are, but it should also distinguish you from everybody else. There can be 50 other pizza shops in your city, but yours is the only one that’s committed to sustainability, and your logo of an man with Italian moustache holding a pizza, is what drives the message home.
6. It Fosters Brand Loyalty
Brand loyalty is huge and something every business needs to foster. A recognizable and familiar logo goes a long way toward building brand loyalty.
7. Your Audience Expects it
Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and center of all your marketing materials such as business cards, flyers, advertisements, etc.
Your brand identity is what sets you apart from the endless sea of competitors and shows your customers who you are and what they can expect from working with you. And if you want your brand to be perceived in a positive light, it’s crucial that you nail your brand identity and create designs that accurately portray who you are to your customers. And now that you know how to nail that identity, it’s time to start designing.
