What's Next Entertainment

What's Next Entertainment We offer a full range of film production services for TVC, Documentaries, Corporate, Digital and ma

What’s Next Entertainment started in 2016 as an independently owned, creatively led entertainment company that solves business problems with audio-visual content. What’s Next offers a full range of film production services, and works with some of the biggest brands and film directors across the globe. What’s Next brings a unique storytelling ability that elevates brand messages in today’s media sa

turated marketplace. Our blend of work comes from an inventive collage of team of creative Writers, accomplished Directors and experienced Production personnel. In short this whole nexus allows us to offer a “Concept to Final Film” solution to our clients.

19/05/2025

Teaming up with Dettol Cool to beat the heat—because summer sweat is real, but smelling fresh is non-negotiable. From relatable summertime struggles to a beat you’ll be humming all summer long, this film has —energy, impact, and a whole lot of freshness.

Massive thanks to the amazing Dettol team for trusting us to bring this cool concept to life and helping millions stay fresh all summer long. Tu Haath hai uthana tu Dettol Cool say nahana.

So, What's Next?

Company: Reckitt Benckiser
Brand: Dettol Cool
Production Company: What's Next Entertainment

Chief Creative Producer: Ali A. Rizvi
Executive Producer: Ayesha Alavi
Producer: Syed Wajahat Ali
Creative Producer: Shahrain Shah
Associate Producer: Syeda Aimen Azam

Director: Ahsan Rahim
DOP: Zain Haleem

Assistant director: Taha Kareem
Gaffar: Imran
Focus: Waqas
Lights & Camera: Key Lights

Art Director: Taniya Mirza
Set Team: Umer
Wardrobe: Iqra sheikh
Talent: Media star
Makeup: Trio Team

Post Production: What's Next Entertainment
Editor: Wasim Malik
Post: Zeeshan Ghani
Animation: Sharp Image
Colorist: Post Brothers
Music score, sound design & Singer: Shani Arshad

19/05/2025

Here’s the latest visual banger we put together for Allied Bank — smooth, sharp, and anything but your average bank ad.

At the helm: Ali Raza, a director who doesn’t just call the shots, he designs the rhythm. From transitions that glide to storytelling that grabs, this film is a ride worth watching (and rewatching). Big ups to the entire team that brought the heat, the hustle, and just the right amount of coffee-fueled chaos to make it all click.

So, What's Next?

Company: Allied Bank
Brand: my ABL Coins
Agency: Fourayas
Production Company: What's Next Entertainment

Chief Creative Producer: Ali A. Rizvi
Executive Producer: Ayesha Alavi
Producer: Syed Wajahat Ali
Creative Producer: Shahrain Shah
Associate Producer: Syeda Aimen Azam

Director: Ali Raza
DOP: Salar Yousufzai

Assistant director: Taimoor Khan
Gaffar: Bilal
Focus: Adnan Rafiq
Lights: Cameo
Camera: Kenneyz Films

Art Director: Taniya Mirza
Set Team: Fawad (Hunar Art)
Wardrobe: Shanum hussain
Talent: Nabeel Zubairi (Main Talent)
Talent: Shaista, Fargos Talent, Media Star
Makeup: Trio Team

Editor: Wasim Malik
Color Grade, Post & Animation: Post fusion
Music score & sound design: Shani Haider
Photographer: Zahid Ghouri

23/04/2025

Our final stop: Multan — the City of Saints, Sohan Halwa, and soul-soothing flavors.

Bathed in golden sunlight and steeped in centuries of culture, Multan welcomed us with open arms and simmering pots. It’s here we met Nasreen, who reflects on how Shan made cooking not just easier, but more joyful for her, turning everyday meals into effortless expressions of love.

As the sun set over Multan’s rooftops, we wrapped our journey with full hearts, fuller plates, and a deeper understanding of what connects us all

food, family, and flavor.

The journey ends here — but the stories? They live on. So What's Next?

Company:
Brand: Shan Masala
Agency:
Production Company: What's Next Entertainment

Chief Creative Producer: .arizvi
Executive Producer: Ayesha Alavi
Producer:
Creative Producer:
Associate Producer:

Director:
DOP:
Assistant director: Qureshi
B roll team: Waleed Rana
Lights:
Camera:

Production Sound:
Art Director:
Wardrobe/Makeup :

Post Production: What's Next Entertainment
Post Supervisor & Editor: (What’s Next)
Music score & sound design: Shani Haider

23/04/2025

Next stop: Gujranwala — Pehlwaanon ka Sheher — a city where strength is worn with pride, and food is nothing short of passion.

We rummaged through its bustling streets, guided by the sizzle of grills, the aroma of spices, and the unmistakable energy of a city that lives to eat. That’s where we found Kashaf, a young home cook with bold dreams and even bolder flavors. With Shan by her side, she crafts dishes that carry the soul of her heritage.

The journey is far from over, what city, what story, So What's Next?

Company:
Brand: Shan Masala
Agency:
Production Company: What's Next Entertainment

Chief Creative Producer: .arizvi
Executive Producer: Ayesha Alavi
Producer:
Creative Producer:
Associate Producer:

Director:
DOP:
Assistant director:
B roll team: Waleed Rana
Lights:
Camera:

Production Sound:
Art Director:
Wardrobe/Makeup :

Post Production: What's Next Entertainment
Post Supervisor & Editor: (What’s Next)
Music score & sound design: Shani Haider

23/04/2025

Sabki Zubaan Par Sirf Shan!

We traveled to the heart of Punjab to capture the magic of Lahore and how Shan has been transforming everyday cooking into a staple. We moved in search of a story—a story that lives in the rhythm of Lahore’s streets, in the warmth of its kitchens. In a modest home filled with tradition, Qurat-ul-Ain welcomed us and shared how Shan became her everyday companion. A taste so rich, it speaks to every heart. This is just the beginning!

So What's Next?

Company:
Brand: Shan Masala
Agency:
Production Company: What's Next Entertainment

Chief Creative Producer: Ali A. Rizvi
Executive Producer: Ayesha Alavi
Producer: Syed Wajahat Ali
Creative Producer: Shahrain Shah
Associate Producer: Syeda Aimen Azam

Director:
DOP: Khan
Assistant director: Qureshi
B roll team: Waleed Rana
Lights: Lights
Camera: Lights

Art Director:
Wardrobe/Makeup : Sheikh

Post Production: What's Next Entertainment
Post Supervisor & Editor: Zeeshan Ghani (What’s Next)
Music score & sound design: Shani Haider

16/04/2025

Zalmi timelines. Zalmi beats. Serving Hot ‘n’ piping visuals of Cheezious!

When Cheezious x Peshawar Zalmi brief landed on our table, we knew it wasn’t just another gig. It was a challenge served extra hot, with deadlines tighter than match-day pressure. But that’s exactly how we like it.

From the very first spark to the final export, we owned it — molding the creative dough, flipping frames, and seasoning every second with high-voltage energy. Cooked to perfection under the sharp vision of Ali Sohail Jaura and powered by the electrifying sound of Talal Qureshi, this anthem had all the right ingredients. Wahab Danka baked to perfection , crispy visuals, juicy transitions, and a whole lot of flavor.

Big thanks to Team Cheezious & Synergy for their trust, patience, and the creative freedom to go all in.

Let’s feast. So What’s Next!!!

Brand: Cheezious
Agency: Synergy denstu
Production Company: What's Next Entertainment

Chief Creative Producer: Ali A. Rizvi
Executive Producer: Ayesha Alavi
Business Director: Ali Tariq
Producer: Syed Wajahat Ali
Creative Producer: Shahrain Shah
Associate Producer: Syeda Aimen Azam

Director: Ali Sohail Juhra
Music score & sound design: Talal Qureshi
DOP: Adnan Aslam

Assistant director: Ubaid Taimuri & Monis Naveed
B-roll Team: Kamran
Gaffar: Latif
Focus: Fahad
Lights: Popa Lights
Camera: Adnan/Lahore
Line Production: SK films (Ahmed)
Location: Shamsher

Art Director: Eruj Hadi
Food Stylist: Ali Moqadas
Set Team: Mohsin
Wardrobe: Haya
Talent: X Talent
Makeup: Trio team

Edit & Post Production: Post fusion
Colorist: Wahab Danka - Post Fusion
Photographer: Rashid Alvi

14/04/2025

Mein Zalmi Mein Cheezious!

Coming Soon..

10/04/2025

You can’t help but cheer “Zabardast!”- even when life throws the unexpected your way.

That’s the magic of the Zabardast Current Account, and the core of this campaign. Creating a world where the problems stay the same, but the reactions, are unbelievably upbeat was at the heart of this latest Askari Bank film, and we were all game for it. Powered by just the right amount of dramatic chaos, this one was, in every sense, Zabardast to bring to life.

So, What's Next?

Company: Askari Bank Limited
Brand: Askari Bank
Agency: Grey Pakistan
Production Company: What's Next Entertainment
Featuring : Mikaal Zulfiqar & Komal Meer

Chief Creative Producer: Ali A. Rizvi
Executive Producer: Ayesha Alavi
Producer: Wajahat Ali
Creative Producer: Shahrain Shah
Associate Producer: Syeda Aimen Azam

Director: Ahsan Raheem
DOP: Zain Haleem
Assistant diretor: Moiz Zaidi
2nd AD: Hafsa Chaudry
Digital team: Sarib Shah

Gaffar: Imran
Focus: Noman
Ronin: Meer sultan
Lights & Camera: Key Lights

Art Director: Mohammad Hammad
Set Team: Umer
Wardrobe: Meriyam Sarwar
Talent: Media star/ Fargos Talent
Makeup: Bobby & Nabila’s team

Grade, Post & Animation: Post Fusion
Editor: Wasim Malik
Music score & sound design: Ali Allah Datta
Photographer: Zahid Ghouri

26/03/2025

I wish I was born in the spEidi era!

This Eid, Eidi goes speed o speed with JazzCash SpEidi! No delays, no excuses. It was an absolute treat bringing this fast and fun concept to life! From high-energy transitions to rapid-fire cuts, we kept up with the speed o speed spirit, and seamless ex*****on. The playful music ties it all together, adding just the right touch of fun to elevate the humor.

So, What's Next?

Company: Jazz
Brand: JazzCash
Agency: Fishbowl
Brand Team: Syed Asad Rizvi, Jasia Farooq
Production Company: What's Next Entertainment

Chief Creative Producer: Ali A. Rizvi
Executive Producer: Ayesha Alavi
Producer: Syed Wajahat Ali
Creative Producer: Shahrain Shah
Associate Producer: Syeda Aimen Azam

Director: Ali Sohail Jaura
Assistant director: Monis Naveed, Ubaid Temuri

DOP: Nabeel Hassan
Gaffar: Mani
Focus: Farooq
Lights: LCG
Camera: Kenneyz

Art Director: Saqib Hayat
Set Team: Artefact
Wardrobe: Shanum Hussain
Talent: Media star
Makeup: Bobby

Post Production: What's Next Entertainment
Post Supervisor & Editor: Wasim Malik
Post & Grade: Postistan
Colorist: Jazib Junaid
Music score & sound design: Zeeshan Vicky Haider
Photographer: Abid Saleem

22/03/2025

As we count our blessings this Ramadan, we are reminded of the importance of sharing them with others.

For JazzCash latest film, we aimed to capture this spirit of generosity through a visually compelling and emotionally resonant story. Every detail, from storytelling to cinematography, was carefully crafted to bring this message to life. The film serves as a powerful reminder that donating a meal is a simple yet meaningful way to extend kindness and make a difference.

So, What's Next?

Company: Jazz
Brand: JazzCash
Agency: Fishbowl
Brand Team: Syed Asad Rizvi, Jasia Farooq
Production Company: What's Next Entertainment

Chief Creative Producer: Ali A. Rizvi
Executive Producer: Ayesha Alavi
Producer: Syed Wajahat Ali
Creative Producer: Shahrain Shah
Associate Producer: Syeda Aimen Azam

Director: Ali Sohail Jaura
Assistant director: Monis Naveed, Ubaid Temuri

DOP: Nabeel Hassan
Gaffar: Mani
Focus: Farooq
Lights: LCG
Camera: Kenneyz

Art Director: Saqib Hayat
Set Team: Artefact
Wardrobe: Shanum Hussain
Talent: Media star
Makeup: Bobby

Post Production: What's Next Entertainment
Post Supervisor & Editor: Wasim Malik
Post & Animation: Zeeshan Ghani
Colorist: Postistan (Jazib)
Music score & sound design: Vicky Haider
Photographer: Abid Saleem

18/03/2025

The perfect game-night vibes—no dialogue, just pure energy. For this ZYN commercial, we captured the fun in every move, the unspoken connection between friends, and the effortless flow of the moment. With seamless transitions, sound, and chemistry, this one is about the joy of play.

So, what’s next?

Company:
Brand:
Agency: .pk
Production Company: What's Next Entertainment

Chief Creative Producer: .arizvi
Executive Producer: Ayesha Alavi
Producer: .khan.sahab
Creative Producer:
Associate Producer:

Director:
Co-director :
Assistant director:

DOP:
Gaffar: Imran
Focus: Waqas
Lights & Camera: Keylights

Art Director:
Set Team: Umer
Wardrobe:
Talent:
Makeup:
Digital Content: Junaid

Post Production: What's Next Entertainment
Post Supervisor & Editor: Wasim Malik
Post & Animation: (Kamran and Zohaib)
Colorist:
Music score & sound design:

Head of Operations: Mubeshar Aziz
Account Director: Saad Saleem Umer
Executive Creative Director: Bilal Alvi
Creative Manager: Alina khan
Ground Design Head: Saad Wasti

15/03/2025

Every act of goodness finds its way back to us in ways we never expect. In this heartfelt Ramadan campaign for JazzCash, we brought to life a story of giving, because when you donate a meal, you don’t just fill a plate, you touch a life.

A special shoutout to Ali Sohail Jaura who beautifully translated this thought on screen. We are proud to be a part of this message, promoting the true essence of Ramadan. So, What's Next?

Company: JAZZ
Brand: JazzCash
Agency: Fish Bowl
Brand Team: Syed Asad Rizvi, Jasia Farooq
Production Company: What's Next Entertainment


Chief Creative Producer: Ali A. Rizvi
Executive Producer: Ayesha Alavi
Producer: Syed Wajahat Ali
Creative Producer: Shahrain Shah
Associate Producer: Syeda Aimen Azam

Director: Ali Sohail Jaura
Assistant director: Monis Naveed, Ubaid Temuri

DOP: Nabeel Hassan
Gaffar: Mani
Focus: Farooq
Lights: LCG
Camera: Kenneyz

Art Director: Saqib Hayat
Set Team: Artefact
Wardrobe: Shanum Hussain
Talent: Media star
Makeup: Bobby

Post Production: What's Next Entertainment
Post Supervisor & Editor: Wasim Malik
Post & Animation: Zeeshan Ghani
Colorist: Postistan (Jazib)
Music score & sound design: Vicky Haider
Photographer: Abid Saleem

Address

36-C, 13th Commercial Lane, 1st Floor, Khayaban-e-Bukhari, DHA Ph VI
Karachi

Telephone

+922137380334

Website

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