What's Next Entertainment

What's Next Entertainment We offer a full range of film production services for TVC, Documentaries, Corporate, and Digital.

What’s Next Entertainment started in 2016 as an independently owned, creatively led entertainment company that solves business problems with audio-visual content. What’s Next offers a full range of film production services, and works with some of the biggest brands and film directors across the globe. What’s Next brings a unique storytelling ability that elevates brand messages in today’s media saturated marketplace. Our blend of work comes from an inventive collage of team of creative Writers, accomplished Directors and experienced Production personnel. In short this whole nexus allows us to offer a “Concept to Final Film” solution to our clients.

28/08/2026

When 9 out of 10 people in Karachi trust and use Shan, you're not just filming an ad , you're capturing a story that's already being lived in every home, every street, and every muhalla.

This is a small glimpse into the people behind the camera who made it happen. The production crew and the teamwork that rarely make it to the screen.

29/07/2026

2X TVC of the 3X Campaign.
3X Shine. 3X Smooth. 3X Glossy — that’s the promise of the NEW Elvive Glycolic Gloss Range by L’Oréal Paris.
This one ran on a 3X partnership: Mahira Khan in front of the camera, L’Oréal Paris behind the brand, and What’s Next behind everything else.
Three brands. Three roles. One campaign that shines because of it. So What’s Next


Company: L'Oréal Paris
Agency: Asquare Communications
Brand: ELVIVE Glycolic Gloss Shampoo
Production Company: What's Next Entertainment
Featuring: Mahira Khan

Chief Creative Producer: Ali A. Rizvi
Executive Producer: Ayesha Alavi
Producer: Syed Wajahat Ali
Creative Producer: Shahrain Shah
Associate Producer: Syeda Aimen Azam

Director: Hammad Khan
DOP: Shezad Khan

Assistant Director: Muhammad Jamal
Gaffar: Asif Hassan
Focus: Kamaran Rabbani
Camera : VideoTech
Lights : Light Box
Ronin : Meer Sultan

Art Director: Syed Mehdi Zaidi
Set Team: Arbab &team
Wardrobe: Mavi kayani
Makeup & Hair: Tauseef & Mubashir
Audio: Muhammad Faraz

Editor: Hammad/Wasim Malik
Post team: What’s Next

11/07/2026

Some things work best in threes.
3X Shine. 3X Smooth. 3X Glossy — that’s the promise of the NEW Elvive Glycolic Gloss Range by L’Oréal Paris.
But glossy campaigns don’t happen by accident either. This one ran on a 3X partnership: Mahira Khan in front of the camera, L’Oréal Paris behind the brand, and What’s Next behind everything else.
Three brands. Three roles. One campaign that shines because of it. So What’s Next



Company: L’Oréal Paris
Agency: Asquare Communications
Brand: ELVIVE Glycolic Gloss Shampoo
Production Company: What’s Next Entertainment
Featuring: Mahira Khan

Chief Creative Producer: Ali A. Rizvi ​
Executive Producer: Ayesha Alavi
Producer: Syed Wajahat Ali
Creative Producer: Shahrain Shah
Associate Producer: Syeda Aimen Azam

Director: Hammad Khan
DOP: Shezad Khan

Assistant Director: Muhammad Jamal
Gaffar: Asif Hassan
Focus: Kamaran Rabbani
Camera : VideoTech
Lights : Light Box
Ronin : Meer Sultan

Art Director: Syed Mehdi Zaidi
Set Team: Arbab &team
Wardrobe: Mavi kayani
Makeup & Hair: Tauseef & Mubashir

Editor: Hammad/Wasim Malik
Post team: What’s Next

11/07/2026

Some things work best in threes.
3X Shine. 3X Smooth. 3X Glossy — that's the promise of the NEW Elvive Glycolic Gloss Range by L'Oréal Paris.
But glossy campaigns don't happen by accident either. This one ran on a 3X partnership: Mahira Khan in front of the camera, L'Oréal Paris behind the brand, and What's Next behind everything else.
Three brands. Three roles. One campaign that shines because of it. So What’s Next

Company: L'Oréal Paris
Agency: Asquare Communications
Brand: ELVIVE Glycolic Gloss Shampoo
Production Company: What's Next Entertainment
Featuring: Mahira Khan

Chief Creative Producer: Ali A. Rizvi
Executive Producer: Ayesha Alavi
Producer: Syed Wajahat Ali
Creative Producer: Shahrain Shah
Associate Producer: Syeda Aimen Azam

Director: Hammad Khan
DOP: Shezad Khan

Assistant Director: Muhammad Jamal
Gaffar: Asif Hassan
Focus: Kamaran Rabbani
Camera : VideoTech
Lights : Light Box
Ronin : Meer Sultan

Art Director: Syed Mehdi Zaidi
Set Team: Arbab &team
Wardrobe: Mavi kayani
Makeup & Hair: Tauseef & Mubashir

Editor: Hammad/Wasim Malik
Post team: What’s Next

19/05/2026

With Dettol Cool, the brief was simple, make people feel the freshness through the screen. The kind of cooling relief every Pakistani understands the second summer hits.

From humid streets to heat-heavy frames, every shot was designed to capture that one universal craving to feel fresh again. Because when the weather feels unforgiving, freshness becomes more than just a message. It becomes the story itself powered by the perfect jingle.

This summer, Haath hai uthana tu Dettol Cool say nahana.

So What’s Next.

Company: Reckitt Pakistan
Agency: asquare communications
Brand: Dettol Cool
Production Company: What's Next Entertainment

Chief Creative Producer: Ali A. Rizvi
Executive Producer: Ayesha Alavi
Producer: Syed Wajahat Ali
Creative Producer: Shahrain Shah
Associate Producer: Syeda Aimen Azam

Director: Ahsan Raheem
DOP: Shezad khan

Assistant Director: Moiz Zaidi
2nd AD: Ammar Ahmed Gul
Gaffar: Asif Hassan
Focus: Zeeshan
Camera : 146 Rental
Lights : Light Box
Ronin : Shahzad

Art Director: Meriyam Ali
Set Team: Umer
Wardrobe: Iqra sheikh
Talent: Media star
Makeup: Bobby and team

Editor: Wasim Malik
Animation: Haider Sheikh (Soft Matrix)
Music score & sound design: Shani Arshad

Special thanks to Mukhtar Zaidi.

22/04/2026

Kabhi idhar. Kabhi udhar.

It’s always the smallest, most unnoticed moments that carry the biggest impact.
The everyday touches, the in-betweens we rarely think about, until they become a story worth telling.

Here’s a look behind the scenes of how those fleeting moments were captured, crafted, and brought to your screens for Dettol Pakistan. So, What’s Next?

11/04/2026

A love letter to Karachi, just as it is.

From early call times to chasing real moments in real streets, this city gave us more than we could frame. Told through a poetic tribute that echoes its soul, we captured a different story, a different flavor in every corner, and brought it to you with this latest film for Shan.

Here’s to the city that never sleeps!

So What’s Next?

Company: Shan Foods Pvt
Agency: Rashna Siddiqa Abdi
Production Company: What's Next Entertainment

Chief Creative Producer: Ali A. Rizvi
Executive Producer: Ayesha Alavi
Producer: Syed Wajahat Ali
Creative Producer: Shahrain Shah
Associate Producer: Syeda Aimen Azam

Director: Kamal Khan
DOP: Mo Azmi

Assistant Director: Fariha Afzal Khan
2nd AD: Jamal Haroon
Gaffar: Nadeem Multani
Focus: Kamran Rabbani
Camera : Studio 146
Lights : Nadeem Multani

2Unit Director
Director: Anas khan
AD: Diam

Art Director: Taniya Mirza
Set Team: Umer /Arbab
Wardrobe: Mir Dilawar
Talent: Media star/ Media Cops
Makeup: Bobby

Editor: Wasim Malik
Animation: Zeeshan Ghani
Music score & sound design: Abdullah Kasoomi

12/02/2026

TCF, a beautiful journey that will stay with us forever, was brought to life by the brave brand team at ATR, asquare communications, and What’s Next. Inspired by Snakes & Ladders and guided by the line “Soch samjh kar chaal chala,” every move in this film was made with purpose.

This journey was shaped by people who trusted the process and pushed the work forward.

Thank you to TCF for backing the idea from the very first move.
To ATN (Hira & Dania) for sharpening the vision and helping it rise.
To Umair Nasir for anchoring the film in real emotion.
To MoAzmi for bringing energy and precision to every frame.
And to Zainab & Shayan for adding heart, belief, and soul to the story.
And our star, Noor Pari, whose little steps led the story, and made everyone walk along.

What came together on screen is the result of collaboration, trust, and many thoughtful moves behind the scenes.

Here’s a glimpse of that journey. So What’s Next?

12/02/2026

Rox, nothing short of a milestone.

When the brief landed, so did a mix of excitement and disbelief. The idea was bold. The expectations are even bolder. CGI at this scale? High-intensity stunts, massive sets, ambitious post-production, all at a local level? It felt like a dream that dared us to chase it. The standards were high, but the goal was clear: we will wim through floods, fly past tornadoes, and never look back.

To bring this world to life, we assembled two powerhouse post teams and, with Ahsan Rahim steering the ship, pushed every boundary we could. The action was driven by the precision and grit of stunt director Mehmood Shah , whose expertise turned ambition into controlled chaos on set, and with Ahsan Rahim at the helm, we achieved the eccentric. Matching that energy was Hania Aamir, whose commitment to every frame, every movement, and every detail elevated the film beyond expectation.

A collective effort that had to be shared with the viewers, here’s a sneak peek at what went on behind the scenes! So What’s Next?

23/01/2026

It all starts with a touch. When Dettol decided to explore hygiene with a playful edge, we stepped in to join the message.

Staying true to the brand’s legacy, we crafted a fun, engaging narrative that made everyday hygiene feel easy and relatable.

So What’s Next?

Company: Reckitt Pakistan
Brand: Dettol Soap
Production Company: What's Next Entertainment

Chief Creative Producer: Ali A. Rizvi
Executive Producer: Ayesha Alavi
Producer: Syed Wajahat Ali
Creative Producer: Shahrain Shah
Associate Producer: Syeda Aimen Azam

Director: Umair Nasir Ali
DOP: Zain Haleem

Assistant Director: Taimoor Khan
2nd AD: Ammar Ahmed Gul
Gaffar: Muhammad Imran
Focus: Saleem Rajput
Lights & Camera: Key Lights

Art Director: Mariam Ali
Set Team: Umer Ikram
Wardrobe: Iqra Sheikh
Talent: Media Star
Makeup: Bobby & team

Editor: Wasim Malik
Animation: Soft Matrix
Color Grade: So Good
Music score & sound design: Couple of good studios (kami)

Address

36-C, 13th Commercial Lane, 1st Floor, Khayaban-e-Bukhari, DHA Ph VI
Karachi

Telephone

+922137380334

Website

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