16/07/2025
Celebrating the power of storytelling and connection!
“PR is more than a terribly misunderstood, poorly appreciated, and thus poorly remunerated practice. We believe businesses, countries, and people do, not just practitioners, but themselves a huge disservice, if they continue to fail to see PR for what it is and should be: a strategic aspect of business and governance, invaluable in building relationships, preventing crises, achieving business objectives; pushing national interest, and preventing the kind of confusion that could ruin a company or lead nations to war. I was surprised to discover that there’s not a single day dedicated to PR and Comms. No unified global agenda towards making the world understand and utilize PR better. And with July 16, we are changing that,” Ayeni, CEO and founder of BHM.