Asher Manzoor

22/09/2024

Digital marketing is all about

20% what you say and rest 80% how you say full stop!

20% Content: What you communicate.
80% Delivery: How you present that message.

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12/05/2024

"Everything has a cost, so choose wisely!"

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05/05/2024

Title: 16 YouTube Statistics Marketers Should Know in 2024

1- Monthly Active Users: YouTube boasts 2.49 billion monthly active users, making it the second most used social platform globally.

2 - Paying Subscribers: The platform has reached 100 million paying subscribers, indicating a growing willingness to invest in premium services.

3 - Daily Time Spent: Users spend an average of 48.7 minutes on YouTube each day, highlighting increased engagement with video content.

4 - TV Viewing Habits: Viewers watch a staggering 1 billion hours of YouTube videos per day on their TVs

5 - Mobile App Usage: The average user spends over 28 hours on the YouTube mobile app weekly, underscoring the platform's popularity among mobile users.

6 - YouTube Audience and Demographics:
Gender Distribution: Approximately 54.4% of YouTube users are male, while 45.6% are female, with a predominant male skew.

7 - Age Group: The largest age demographic on YouTube falls between 25 and 34 years, followed closely by users aged 35 to 44, and young adults aged 18 to 24.

8 - Top Countries by Audience: India leads with 462 million active users, followed by the United States and Brazil, showcasing YouTube's global reach.

9 -Traffic Contribution: The United States drives the most YouTube traffic, comprising 21.93% of the platform's total, surpassing other countries significantly.

10 - Ad Revenue: YouTube's ad revenue exceeded $30 billion in 2023,

11 - Relevance of Ads: Consumers find YouTube ads more relevant than linear TV advertising, with 59% agreeing that they offer a tailored viewing experience.

12 - Vertical Video Effectiveness: Vertical videos yield 10% to 20% more conversions per dollar on YouTube Shorts, highlighting the impact of mobile-optimized content.

13 - Skippable vs. Non-skippable Ads: Skippable ads outperform non-skippable ones, with 29% of marketers considering pre-roll skippable ads the most effective format.

14 - Rise of YouTube Shorts: YouTube Shorts emerges as a top video advertising platform, with 43% of ad buyers reporting that major clients are investing in this format.

15. Increased Video Usage: 66% of marketers plan to increase their use of YouTube videos in marketing strategies, emphasizing its growing importance.

16 - B2C Content Effectiveness: YouTube ranks as the second most effective platform for B2C content marketing, with 86% of marketers considering it effective.

17 - Top Channels: T-Series holds the lead with 261 million subscribers, followed by MrBeast and CoCoMelon among the top-ranking channels.

Note:
These YouTube statistics provide valuable insights for marketers aiming to optimize their presence on the platform and connect with their target audience effectively.

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02/05/2024

Here are 11 websites to find remote jobs that pay in USD:

1. Careerflow.ai

- Build your Resume
- LinkedIn Profile Makeover
- Job Tracker
- AI mock interviews
- Cover Letter

Link: https://lnkd.in/gpdMVndT

2. Wellfound

- Unique jobs
- Top Companies
- Over 130,000 jobs

Link: https://wellfound.com/jobs

3. RemoteOK

- Over 600,000 jobs
- Work from anywhere
- The no. 1 remote job board

Link: https://remoteok.com

4. Remotive

- Over 30,000 jobs
- Vetted tech companies
- Full remote job opportunities

Link: https://remotive.com

5. Remote.co

- Hand curated
- Grow remotely
- 146 remote companies

Link: https://lnkd.in/eYgwD4bB

6. FlexJobs - Vetted Remote & Flexible Jobs

- 50+ categories
- Over 42,000 jobs
- 5,509 companies

Link: https://www.flexjobs.com

7. JustRemote

- Jobs that fit your life
- Fully and partially remote
- Top remote working companies

Link: https://lnkd.in/d5ZqAXm

8. PowerToFly

- 2987 Remote jobs
- Jobs tailored to your skillset
- Land a job at a company committed to diversity & inclusion

Link: https://powertofly.com/

9. AI Jobs

- Top AI job board
- Full-time remote jobs
- Top 1% of AI companies

Link: https://theaijobboard.com

10. Toptal

- Top Companies
- Exclusive network
- Community of experts

Link: https://www.toptal.com

11. Working Nomads

- 100% remote jobs
- Work from anywhere
- For digital working nomads

Link: https://lnkd.in/efQwAr7V

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Remote jobs for digital working nomads. Start your telecommuting career and work remotely from home or places around the world.

01/05/2024

Title: Check out these top social media automation tools to streamline your marketing efforts in 2024!

📅 Schedule posts effortlessly
📊 Analyze performance data with ease
💬 Provide quick responses with chatbots
📱 Manage conversations across platforms seamlessly

- Sprout Social: Automate publishing, manage conversations, and get deep insights with Sprout's comprehensive features.

Pricing: Starts after a free 30-day trial or demo.
- Sendible: Schedule posts, collaborate with teams, and analyze performance with Sendible's robust platform.
Pricing: Starts after a free 14-day trial or demo.

- Agorapulse: Perfect for beginners, Agorapulse offers social inbox management, scheduling, and listening tools.
Pricing: Starts after a free 30-day trial or demo.

- ContentStudio: Simplify publishing with AI-generated content and streamline analytics for better performance tracking.
Pricing: Starts after a free 14-day trial or demo.

- Brand24: Monitor brand sentiment, track conversations, and export data easily with Brand24's automation capabilities.
Pricing: Starts after a free 14-day trial.

- Oktopost: Scale B2B social media with AI-powered publishing, employee advocacy, and social listening features.
Pricing: Starts after a demo.

- Loomly: Manage organic and promoted content effortlessly, with live optimization tips to enhance your strategy.
Pricing: Starts after a free 15-day trial.

Automate your social media success and save time for strategic planning and growth! 💡

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30/04/2024

Title: A Quick Look at Top AI Image Generators for Marketers

AI image generators are gaining popularity for their ability to produce unique visuals. Let's explore some leading options:

Adobe Firefly:
Offers safe, commercial-use images.
User-friendly web version with various customization options.
Plans start at $5.74 per month.

- Midjourney:
Discord-based tool, slightly complex interface.
High-quality image results, priced at $8 per month.

- DALL-E 3 (OpenAI):
Part of ChatGPT Plus plan.
Easy-to-use web interface, artistic image outputs.
Plans start at $20 per month.

- JumpStory:
"Everyday AI" model with legal images.
Quick results, plans start at $23 per month.

- Canva:
Free AI image generator on Canva's platform.
Good quality images, limited to 50 credits on the free plan.

- Meta AI:
Integrated into Meta-owned platforms.
Free, but images come with a watermark.
Suitable for casual use, not the best for realism.

- DreamStudio (Stable Diffusion):
Customizable output options.
25 free credits, $10 for 1,000 credits thereafter.

Note:-
It's important to note the legal aspects of using AI-generated images. While some platforms ensure copyright-free content, users should be cautious and review terms of service for each tool.

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17/03/2024

Facebook Ads Strategy:

Campaign Objective: A/B Testing Ads

Budget Allocation:

Daily Budget: Rs. 350
Duration: 2 days
Results:

Orders: 4
Financial Summary:

Ads Spend: Rs. 2131.09
Tax: Rs. 874.72
Total Expenses: Rs. 3005
Revenue:

Per Item Price: Rs. 1200
Total Revenue from 4 Orders: Rs. 4800
Costs:

Per Item Cost: Rs. 550 * 4 = Rs. 2200 (Item cost) + Rs. 100 (Additional cost) = Rs. 2300
Courier Charges: Rs. 800.8
Other Charges (packing, printing, etc.): Rs. 80
Calculation:

Total Revenue = Rs. 4800

Total Costs:

Item Cost: Rs. 2300
Courier Charges: Rs. 800.8
Other Charges: Rs. 80
Total Expenses (including ads spend and tax): Rs. 3005
Net Profit = Total Revenue - Total Costs - Total Expenses
= Rs. 4800 - (Rs. 2300 + Rs. 800.8 + Rs. 80 + Rs. 3005)
= Rs. 4800 - Rs. 6185.8
= -Rs. 1385.8

Return on Investment (ROI):

ROI = (Net Profit / Total Expenses) * 100%
= (-Rs. 1385.8 / Rs. 3005) * 100%
≈ -46.10%

So, the Return on Investment (ROI) for this Facebook ads campaign is approximately -46.10%, indicating a loss.

Note:-

The reason for the loss is that I paused the A/B testing after determining the winning creative. Then, I increased the budget. However, after two days, I didn't receive any sales. This uncertainty can happen because results may not come in daily. It's a reality that turning on ads for an additional three days might lead to more sales, but it's not guaranteed so I choose to stop the ads.
You can see the winner ad set in the given screenshot ( This is called A/b Testing)

16/03/2024

Here is my Facebook Ads Strategy:

Niche: Gadgets - White Label for my E-commerce store for 1 item only.

Campaign: Sells
Creative: Only 1
Age: 28 - 50
Gender: Female
Behaviors: Engaged Shopper
Demographics: Housewife
Interests: Online shopping (retail) , Home improvement (home & garden), Kitchen (home and garden)

Budget Allocation:
- Daily Budget: Rs. 450
- Duration: 2 days

Results:
- Orders: 3

Financial Summary:
- Ads Spend: Rs. 743
- Tax: Rs. 155
- Total Expenses: Rs. 898

Revenue:
- Per Item Price: Rs. 1200
- Total Revenue from 3 Orders = 3 * Rs. 1200 = Rs. 3600 /-

Costs:
- Per Item Cost: Rs. 550*3 = 1650/-
- Courier Charges: Rs. 165.6*3 = 496.8/-
- Other Charges (packing, printing, etc.): Rs. 60/-

Total Costs:
-Item Cost: 3 * Rs. 550 = Rs. 1650
-Courier Charges: 3 * Rs. 165.6 = Rs. 496.8
-Other Charges: Rs. 60
-Total Expenses (including ads spend and tax): Rs. 898

Net Profit = Total Item Cost - Courier Charges + Printing Cost + Total Ads Expenses

= Rs. 3600 - (Rs. 1650 + Rs. 496.8 + Rs. 60 + Rs. 898)
= Rs. 3600 - Rs. 3104.8
= Rs. 495.2

Return on Investment (ROI):

ROI = (Net Profit / Total Expenses) * 100%
= (Rs. 495.2 / Rs. 898) * 100%
= 55.09%

So, the Return on Investment (ROI) for this Facebook ads campaign is approximately =Rs 495.2

Note / Output:-
For optimal results, it is recommended to run advertisements for a minimum of 5 days with a minimum budget of 900 rupees.
I stopped the ads because, with Facebook ads, sometimes you get orders in the first 2 days, then no orders for a few days, and then more orders after that. I just experimented, so I stopped this ads

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Thanks.