27/09/2025
The biggest mistake in advertising?
Thinking your product is the want.
It isnโt.
Thatโs why so many ads flop.
Problem:
Your customer doesnโt want your product.
They want what it does for them.
Agitate:
They are chasing:
- Clear skin
- More confidence
- A moment of peace
- The perfect gift
But hereโs what happens:
Most ads shout features.
Customers scroll past.
Because features donโt speak to their desire, their struggle, their identity, or their timing.
Solution:
Every winning ad connects four dots:
1. A desire โ โI want clear skin.โ
2. A problem โ โIโve tried everything.โ
3. An identity โ โExhausted moms.โ
4. A moment โ *โPerfect gift for Valentineโs.โ
Your product is not the want.
Itโs the bridge to the want.
Thatโs how you move from ignored adsโฆ
to ads that actually convert.
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