The name reflects on the photographer duo’s approach to “upside down world” they live in. A need for changing lenses, innovative perspectives, understanding the many shades of grey and keeping the hope alive with the occasional yet vivid specks of colour! To inverted rainbow, each brings and plays to the individual strengths. With an MS in Automotive and Motorsports Engineering, Haroon Sheikh sees
photography as more than passion and a profession. His work exudes precision, technique and an evolved understanding of world around him – a combination that makes images come alive be it of an inanimate object or a person. Amima Sayeed, a development professional working in the field of educational research and evaluation, believes in showing the unseen through her photography. She transfers her professional research experience in analyzing clients’ needs, conceptualizing ways for showcasing the ideas and converting photographic images into a channel for communication and expression. Though Inverted Rainbow can be dubbed as the proverbial “new kids on the block,” it already boasts a diverse and impressive portfolio. Some of the highlights are:
• Official Media Partner for Children's Literature Festival
• Contributor to Metro International - photofeature for UN & Metro coverage on Women Issues in Pakistan
• Contributor to The Friday Times for Photo Features
• Fashion and product shoots for Labels, Stitched Stories, N-Pro, the Pink Tree Company, Umsha and Tareez
• Photos selected for Cambridge Tourism Guide, London Eye Website Gallery and Google Earth (of Karachi, Balochistan and London), posters for Global Action Week on Early Childhood Education
• Official photographer for of South Asian Forum for Educational Development (SAFED).
• Exclusive photography for the House of Umar Sayeed (FPW 3 coverage) and CKO Events
The portfolio of photography and imaging services offered by Inverted Rainbow include:
• Photography (events/fashion/bridals)
• Media Art Design and Imaging
• Documentary filming
• Portfolios and thematic photo features
