Clifton Times was launched 23 years ago as Pakistan’s first Real Estate newspaper. This newspaper was started to basically cover the Clifton and Defence areas of Karachi and was ground breaking in that it was the first newspaper of its kind to focus solely on the Real Estate sector. When it was launched it was met with a lot of scepticism as there had been no precedent and people felt that there was no such specialist need. But with the grace of God the work we started 23 years ago to aide in the development of the Real Estate Industry of Pakistan has been successful.
We have classified real estate advertisements displayed in an innovative and unique manner which has then become the standard that had been replicated by every other follower in the field. Over the years, several Real Estate Professionals benefitted by using our platform and finalized lots of deals as the advertisements on Clifton Times proved to be very cost effective.
Launch of Clifton Times Website
As technology improved, in 2019 we took another big step by taking Clifton Times online. We have been developing this project for a while in the background as we wanted to ensure that we have the right tools in place to categorize Real Estate advertisements in different ways such as by size, by area, by agency, etc. Now that we have perfected this categorization, we have launched Clifton Times online with this method of indexing that allows for quick and customizable searching.
Nationwide Reach
Clifton Times in now not only going to be available in the Clifton and Defence areas as previously with the hard copy newspaper but now is available all over Pakistan and provides a very beneficial and effective platform for Real Estate Associates to connect with clientele all over the world especially overseas Pakistanis. The online edition will also have archives of the previous editions available for reading and searching. After the launch of Clifton Times online, we decided to expand our social media footprint by taking Clifton Times onto Facebook, Twitter and LinkedIn as the first few steps but will continue to expand onto other social media channels as well. With our large footprint the Real Estate industry of Pakistan will have a wide ranging platform to connect in a way that has not been possible before.
Real Estate Associates
The success of this platform is dependent on the cooperation of all Real Estate Associates in Pakistan as we look to you to provide suggestions on how to improve and supporting us by continuing advertisement placement. We are confident that the return on your investment will exceed expectations as internet advertising is a very cost effective medium with a wide reach. We will soon also launch a newsletter on the Clifton Times website which will bring together all Real Estate Associates on one page to share news, updates and sharing advertisements on properties with other Real Estate Associates.
In the challenging times being faced by the Real Estate industry of Pakistan, we at Clifton Times will do our part to support our fellow Associates and further the image building of the industry. We are counting on your support and patronage to help us in this endeavour.
