Previously known as the Department of Journalism, the Department of Mass Communication, was established in 1955 with a diploma course for working journalists. The objective was to produce qualified journalists and media professionals and to cater to the growing needs of the national press and the mass communication industry. This was done in the light of recommendations of the Pakistan Press Commu
nication with the aim to expand and modernize media education in the country. The students have to opt for a medium in which they can express themselves conveniently. The teachers of the department have a professional background with experience in every sector of the media, namely, print, radio, television, advertising and public relations. Since the system in the country is multi lingual, separate classes are held in English and Urdu languages as mediums of instruction. The department has upgraded to the level of a full fledged institute, known as Dr. Feroze Ahmed Institute of Mass Communication. The department has four teaching & training labs namely the news lab, Electronics Media Lab, two Computer Labs (one each for Urdu and English) and an Advertising Lab. A complete radio broadcasting station with the FM radio license is run by the Department.