We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day. GroupM is WPP's consolidated media investment management operation, serving as the parent company to agencies including Mindshare, MEC and Maxus in Pakistan. In Pakistan, $130 mn buying power and every 4th spot Pakistan is a GroupM Spot.
Purpose: To maximize the performance of WPP's media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. Advantage: The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. We have market leading experience and resources; unique market knowledge and intelligence; Leaders in content and entertainment marketing. Integrated 360 Services under one Roof – Tv, Radio, Print, Digital, OOH, and Content. GroupM Interaction is responsible for developing tools and processes central to our digital operations, which enable our agencies to function more effectively and efficiently. It leverages the assets of GroupM to empower each of the Interactive agencies in the group by harmonizing GroupM resources to make us smarter and more competitive providing cutting edge integrated approach to the clients. GroupM ESP is the one stop content solution providing Branded content, Production, Content Integration and Development/AFPs, Public Relations, Corporate Social Responsibility, Events and Promotions, Intrusions and Project Management Expertise. Key Facts:
We are the leading global media investment management operation. Worldwide Billings – is US $90.8bn and 31% Market Share (RECMA, July 2012)
Total worldwide market share: 32.7% (nearest competitor is Publicis with 23.1%)
Industry leading levels of investment in research and development.
- 400 offices in 81 countries
- 21,650 staff as of August 2012
- Part of WPP Group which is a fortune 500 company
