25/05/2024
𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆 2024❤️
Ad Spent: RS 727,852.73
𝐓𝐨𝐭𝐚𝐥 𝐒𝐚𝐥𝐞𝐬: 𝐑𝐬 4,226,460.95
ROAS: 5X Arrange
Site: WordPress
Duration: 2 Months (22 March to 20th May )
Niche: (Ecomrance store)
Focused Gender: Both
Market: Pakistan
𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻:
In this case study, I will explore how to grow an e-commerce store using Facebook Ads. By strategically leveraging the power of Facebook's advertising platform, My client store was able to increase website traffic and generate significant sales conversions. Let's delve into the details of their successful Facebook Ads campaigns.
𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲:
The primary objective was to enhance their online presence, attract a broader audience, and ultimately drive sales. They aimed to achieve the following goals:
✅Increase brand visibility and awareness ✅among the target audience.
✅Drive relevant traffic to their e-commerce ✅website.
✅Generate sales conversions.
✅Optimize return on ad spend (ROAS) by ✅improving campaign performance.
✅Strategy and Ex*****on:
𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻:✨
Analyzed their existing customer base and conducted market research to identify their target audience's demographics, interests, and behaviors. I segmented their audience into specific groups based on age, location, interests, and device usage to create personalized ad campaigns.
𝗔𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀:⭐
I invested in high-quality visuals and compelling ad creatives to capture the attention of its target audience. I showcased their best-selling products, highlighted unique features, and included persuasive call-to-actions (CTAs) to drive clicks and conversions.
𝐓𝐞𝐬𝐭 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬 ⭐
In this step, I design all product creatives from different angles
created by the client. I test different Images and ad copies in the TOF Phase and Find some good creatives and ad copies.
𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 ✨
In this step, I tested relevant Interest in CBO Campaign
and achieve 2 winnings interest.
𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝗱𝘀: ⭐
Implemented dynamic product ads to showcase personalized product recommendations to their website visitors. By retargeting users who had previously shown interest in specific products, they increased the chances of conversion and generated higher sales.
𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: ✨
To reduce cart abandonment and encourage users to complete their purchases, I implemented retargeting campaigns. I created specific ads targeting users who had added products to their carts but hadn't made a purchase. These ads included discounts, limited-time offers, or free shipping incentives to entice users back to the website and complete their transactions.
𝗥𝗲𝘀𝘂𝗹𝘁𝘀: ⭐
✅1. Increased Brand Awareness: My client store achieved a significant boost in brand visibility, reaching a good of users through their Facebook Ads campaign. They experienced a 50% increase in brand mentions and saw a substantial rise in social media followers and engagement.
✅2. Website Traffic: The strategic Facebook Ads campaign resulted in a 50% increase in website traffic.
✅3. Impressive Sales Conversions: The eCommerce store witnessed a 120% increase in sales conversions directly attributed to their Facebook Ads campaign. By effectively targeting the right audience and optimizing ad creatives.
✅4. Improved Return on Ad Spend (ROAS): Through continuous optimization achieved an impressive ROAS of 5x.
