09/10/2023
𝗛𝗼𝘄 𝗪𝗲 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗱 𝟮 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗮𝗹𝗲𝘀: 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗣𝗣𝗖 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀
Marketplace: UK
TACOS: 20%
Number of products: 12
Introduction:
Hey there! We want to share our success story of hitting 2 million in Amazon Private Label (PL) sales this year using straightforward Amazon PPC (Pay-Per-Click) strategies.
Whether you're a fellow seller or a potential client, we'll break down our approach in easy-to-understand terms.
Keyword Research:
We started by finding the right keywords that shoppers were searching for on Amazon. This helped us show up when people looked for products like ours.
Product Listings:
Our product listings got a makeover. We made sure they had great pictures, detailed descriptions, and competitive prices. A strong listing boosts sales.
Campaign Types:
We ran two types of PPC campaigns: Sponsored Products (targeting keywords) and Sponsored Brands (promoting our brand). Both have their roles.
Budget Control:
We set daily and monthly budgets that we could afford. As sales grew, we increased our budget gradually.
Manual vs. Automatic:
We used automatic campaigns to let Amazon pick keywords and manual campaigns to choose specific ones. A mix gave us a broader reach.
Smart Bidding:
We watched our bids closely. At first, we bid competitively for visibility, but we adjusted as we learned which keywords brought in sales.
Negative Keywords:
We checked our reports for irrelevant keywords that wasted money and added them as "negatives" to stop showing up for those searches.
Testing:
We tried different ad content, headlines, and images to see what worked best. We kept what worked and ditched what didn't.
Continuous Improvement:
We kept an eye on performance and tweaked things regularly. Amazon is always changing, so we adapted too.
Scaling Up:
When our campaigns were profitable, we expanded to new products and markets using what we learned.
Conclusion:
Getting 2 million in Amazon PL sales with PPC is doable.
Start with good keyword research, manage your budgets wisely, and be ready to adjust.
Best of luck with your Amazon journey!
P.S: These stats doesn't include Q4 sales.