20/04/2023
🔥 TikTok Myths Debunked...
1. TikTok's audience is too young 😶
👵🏻👴🏻 36% of TikTok users in 2021 were aged 35 to 54, and 50% of Millennials and 38% of Gen X-ers visited the platform in the last three months. TikTok is now a mainstream social platform for all ages.
2. TikTok is just for lip-synching and dancing
💃🕺🏻 These types of videos certainly exist on TikTok, but it's only the tip of the iceberg. As its audience has grown more diverse, so too has its content.
3. If your brand is 'serious,' TikTok isn't for you.
💼 Take a look at Planet Money, an NPR-backed podcast that covers complex topics about the economy. Not the most entertaining topic in the world, right? Yet, it's raked up almost 750,000 followers.
4. You need a lot of followers to go viral
🚀 On TikTok, anyone can go viral. Even accounts with fewer followers can spark millions of views on a great video.
👨💻 Its viral nature is a direct result of its algorithm.
How does it work? The algorithm pinpoints users that may enjoy your content based on their previous watch history, hashtag searches, and current location. Then, it will push your video to their feed. If enough people engage with it, the algorithm will share it to even more people. Next thing you know, you have a viral hit.
5. Because TikTok videos are shorter, users are less engaged
⏰ TikTok may be known for short content, but users spend an average of 10.85 minutes per session - more than any other social media platform. 🌟 Plus, users in the U.S. open the app an average of 8 times a day.
You can check more insights over here:
👉🏻 https://lnkd.in/d_CnpcKk
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