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Adster Thrive, Lahore (2025)

07/12/2023

𝑻𝒉𝒆 𝑬𝒔𝒔𝒆𝒏𝒕𝒊𝒂𝒍 𝑮𝒖𝒊𝒅𝒆 𝒕𝒐 𝑪𝒓𝒂𝒇𝒕𝒊𝒏𝒈 𝒂 𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒇𝒐𝒓 𝒀𝒐𝒖𝒓 𝑪𝒍𝒊𝒆𝒏𝒕

1. 𝑪𝒓𝒆𝒂𝒕𝒆 𝑩𝒖𝒚𝒆𝒓 𝑷𝒆𝒓𝒔𝒐𝒏𝒂: 📋
▪︎Begin by clearly defining your ideal customer persona.
▪︎Understand their demographics, interests, pain points, and motivations.
▪︎Tailor your content to resonate with this specific audience.

2. 𝑺𝒆𝒕 𝑪𝒍𝒆𝒂𝒓 𝑮𝒐𝒂𝒍𝒔:🙌🎯
▪︎Are you looking to increase brand awareness, generate leads, or drive sales?

▪︎Be clear such as Number of leads to be generated=
Specific timeframe =
No. of posts in a week=
Image post, carousel and reels=

3. 𝑻𝒚𝒑𝒆 𝒐𝒇 𝑪𝒐𝒏𝒕𝒆𝒏𝒕: 📌📢
▪︎What types of content will you create?
This could include blog posts, articles, e-books, whitepapers, infographics, videos, and podcasts.
▪︎Choose relevant to your target audience and that will help you to achieve your goals.
e.g.
Social media content for real estate should designed according to property highlights, virtual tours of house, client testimonials, etc.
▪︎Create 20-30 posts for social media channels

4. 𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝑪𝒂𝒍𝒆𝒏𝒅𝒂𝒓:🗓
Schedule the created content with finalized time frame.

5. 𝑫𝒊𝒔𝒕𝒓𝒊𝒃𝒖𝒕𝒊𝒐𝒏 𝒄𝒉𝒂𝒏𝒏𝒆𝒍𝒔:📲🖥
▪︎Where will you distribute your content? This could include your website, social media, email marketing, and paid advertising.
▪︎Choose distribution channels that are where your target audience is most active.

_Mehwish Rafiq

02/11/2023

🚀 𝑬𝒙𝒑𝒍𝒐𝒓𝒆 𝒀𝒐𝒖𝒓 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑮𝒂𝒎𝒆: 𝑨 𝑻𝒓𝒊𝒂𝒅 𝒐𝒇 𝑳𝒆𝒂𝒅 𝑪𝒂𝒕𝒆𝒈𝒐𝒓𝒊𝒆𝒔 🚀

Knowing the various types of leads is crucial for successful lead generation in business. It's not just theoretical knowledge; it's a practical powerhouse that can supercharge your marketing efforts. 👇

By understanding the categories of leads - their temperature, source, and funnel stage - you gain a powerful toolkit to tailor your strategies. It helps you:

🎯 𝑰𝒅𝒆𝒏𝒕𝒊𝒇𝒚 𝒀𝒐𝒖𝒓 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆: You can pinpoint the right audience and craft messages that resonate with them, increasing the chances of conversion.

🔥 𝑷𝒓𝒊𝒐𝒓𝒊𝒕𝒊𝒛𝒆 𝒀𝒐𝒖𝒓 𝑬𝒇𝒇𝒐𝒓𝒕𝒔: Hot, warm, or cold? Knowing the temperature of your leads allows you to allocate resources wisely, focusing on the ones most likely to convert.

📢 𝑪𝒉𝒐𝒐𝒔𝒆 𝒀𝒐𝒖𝒓 𝑪𝒉𝒂𝒏𝒏𝒆𝒍𝒔: Based on the source of your leads, you can fine-tune your marketing channels and tactics. For instance, inbound leads may thrive on content marketing, while outbound leads require a more direct approach.

🌪️ 𝑪𝒓𝒂𝒇𝒕 𝑪𝒖𝒔𝒕𝒐𝒎𝒊𝒛𝒆𝒅 𝑪𝒐𝒏𝒕𝒆𝒏𝒕: At each stage of the funnel, you can create content that addresses your leads' specific needs and concerns, guiding them towards a conversion.

🚀 𝑶𝒑𝒕𝒊𝒎𝒊𝒛𝒆 𝑪𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏 𝑹𝒂𝒕𝒆𝒔: With a clear understanding of your leads, you can streamline your lead nurturing process, ensuring higher conversion rates and a healthier bottom line.

What's your favorite tip for lead generation? Share your thoughts below! 💬🌟

02/09/2023

𝐅𝐛 𝐀𝐝𝐬 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐓𝐡𝐚𝐭 𝐌𝐚𝐤𝐞 𝐘𝐨𝐮 𝐋𝐨𝐬𝐞 𝐌𝐨𝐧𝐞𝐲:

1️⃣ 𝑻𝒖𝒓𝒏𝒊𝒏𝒈 𝑶𝒇𝒇 𝒕𝒉𝒆 𝑨𝒅 𝑻𝒐𝒐 𝑺𝒐𝒐𝒏:
Imagine planting a seed and uprooting it the next day because it hasn't sprouted yet. Sounds ridiculous, right? The same applies to your ads. Give them enough time to get successful results! ✊

2️⃣ 𝑪𝒉𝒐𝒐𝒔𝒊𝒏𝒈 𝒕𝒉𝒆 𝑾𝒓𝒐𝒏𝒈 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏 𝑶𝒃𝒋𝒆𝒄𝒕𝒊𝒗𝒆:
If you're not aligning your campaign objective with your actual business goals, you're practically throwing money down the drain. Make sure your objective matches your desired outcome, whether it's driving website traffic, generating leads, or boosting sales.🎯

3️⃣ 𝑲𝒆𝒆𝒑 𝑪𝒉𝒂𝒏𝒈𝒊𝒏𝒈 𝒕𝒉𝒆 𝑨𝒅 𝑺𝒆𝒕𝒖𝒑:
Patience is key, my friends. Ads need time to gain traction, and Facebook's algorithms need data to optimize. Stick to a strategy, analyze the results, and then make informed adjustments. 📈

4️⃣ 𝑵𝒐𝒕 𝑫𝒐𝒊𝒏𝒈 𝑻𝒆𝒔𝒕𝒊𝒏𝒈:
You can't just create an ad and pray it'll work wonders. A/B testing is your best friend. Experiment with different ad creatives, audiences, and copy to find out what really resonates with your audience. It's the only way to optimize and improve your ROI. ✅

Have you made any of these mistakes in the past? Share your experiences and tips in the comments below. Let's help each other grow and prosper in the ever-evolving world of digital advertising!

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