09/04/2025
๐ข ๐๐๐ฐ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐๐ฎ๐๐ฅ๐ข๐ฌ๐ก๐๐!
Proud to announce the publication of our latest paper in IJMRES Vol. 15, Issue 1 (2025):
๐ "๐๐ฑ๐๐ฆ๐ข๐ง๐ข๐ง๐ ๐ญ๐ก๐ ๐๐ฆ๐ฉ๐๐๐ญ ๐จ๐ ๐๐ง๐ฅ๐ข๐ง๐ ๐๐ซ๐๐ง๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ ๐๐ง๐ ๐-๐๐๐ซ๐ฏ๐ข๐๐ ๐๐ฎ๐๐ฅ๐ข๐ญ๐ฒ ๐จ๐ง ๐-๐๐จ๐ฒ๐๐ฅ๐ญ๐ฒ ๐๐ง๐ ๐๐ซ๐๐ง๐ ๐๐ฆ๐๐ ๐"
This study dives into how digital interactions and service quality shape customer loyalty and brand perception in the online world, a timely topic for marketers and businesses navigating the digital economy.
๐ Read the full paper here: https://ijmres.pk/index.php/IJMRES/article/view/738
Examining the Impact of Online Brand Experience and E-Service Quality on E-Loyalty and Brand Image Authors Serhat ATA Faculty of Business, Dรผzce University, Dรผzce, Tรผrkiye Mehmet รNEY Faculty of Business, Dรผzce University, Dรผzce, Tรผrkiye Abdulvahap BAYDAล Faculty of Business, Dรผzce Universi...