09/04/2025
📢 𝐍𝐞𝐰 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐝!
Proud to announce the publication of our latest paper in IJMRES Vol. 15, Issue 1 (2025):
📝 "𝐄𝐱𝐚𝐦𝐢𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐎𝐧𝐥𝐢𝐧𝐞 𝐁𝐫𝐚𝐧𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐄-𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐨𝐧 𝐄-𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐚𝐧𝐝 𝐁𝐫𝐚𝐧𝐝 𝐈𝐦𝐚𝐠𝐞"
This study dives into how digital interactions and service quality shape customer loyalty and brand perception in the online world, a timely topic for marketers and businesses navigating the digital economy.
🔗 Read the full paper here: https://ijmres.pk/index.php/IJMRES/article/view/738
Examining the Impact of Online Brand Experience and E-Service Quality on E-Loyalty and Brand Image Authors Serhat ATA Faculty of Business, Düzce University, Düzce, Türkiye Mehmet ÖNEY Faculty of Business, Düzce University, Düzce, Türkiye Abdulvahap BAYDAŞ Faculty of Business, Düzce Universi...