29/07/2025
**🚀 EDM GROUP Hiring: Performance Marketing Expert – Meta & TikTok Ads**
We’re looking for a **results-driven Performance Marketing Expert** to join our fast-growing digital marketing agency. If you live and breathe paid ads, have a proven track record of scaling campaigns, and know how to turn clicks into profitable conversions, this role is for you!
**📌 Responsibilities:**
* Strategize, launch, and manage **Meta (Facebook/Instagram)** and **TikTok** ad campaigns
* Conduct detailed audience research and create high-performing ad sets
* Design and execute A/B testing for creatives and ad copy
* Monitor KPIs (ROAS, CPA, CTR, Conversion Rate) and optimize campaigns daily
* Manage ad budgets efficiently to maximize ROI
* Collaborate with creative and content teams to develop scroll-stopping ad creatives
* Prepare detailed campaign reports and provide actionable insights
**âś… Requirements:**
* Proven experience running **Meta & TikTok ads** with measurable success
* Strong understanding of ad policies, bidding strategies, and pixel tracking
* Experience with e-commerce and lead-generation campaigns
* Analytical mindset with excellent problem-solving skills
* Ability to scale campaigns while maintaining profitability
* Basic knowledge of funnels, remarketing, and customer journey optimization
**✨ Nice to Have:**
* Experience with other platforms (Google Ads, Snapchat, Pinterest)
* Creative mindset for ideating viral ad concepts
**📍 Location:** On-Site Lahore NFC PHASE-1
**đź’° Compensation:** 50,000 - 100,000 PKR
**đź’° Accommodation:** Available for Non-Lhr residents only.
If you’re passionate about driving performance and have the skills to create winning campaigns, **send your portfolio and past results** to [email protected]
đź“© **Apply Now & Join Our Mission to Scale Brands Globally!**