08/04/2025
We Are Boycotting PSL 2025 – Here's Why
This season, we have chosen to stand for something greater than cricket.
While the love for cricket runs deep in our hearts, our values run even deeper. PSL 2025 has partnered with multiple international brands that are either directly or indirectly complicit in supporting Israel’s oppressive regime and its continued atrocities against innocent Palestinians.
As long as brands like Pepsi, KFC, Cadbury, and others – which are widely recognized for their support of or affiliation with Israel – remain part of the PSL ecosystem, we cannot, in good conscience, celebrate or promote this tournament.
Our boycott is a peaceful stand for justice. It’s a call for awareness. It’s a reminder that entertainment must never come at the cost of human rights and dignity.
We urge the Pakistan Cricket Board (PCB) and PSL franchise owners to review their sponsorships and make ethical choices. Until then, we refuse to engage with, support, or promote PSL 2025.
This is not just about cricket. This is about conscience.