Khan PPC

18/07/2025

Spending all day on ads? You might be burning cash when no one's even buying!

Dayparting = Running ads only when conversions are highest.

Most Amazon sellers run PPC campaigns 24/7, assuming more exposure means more sales.

But here’s the reality: Not every hour is profitable!

Your ads might be wasting money during low-converting hours.

This is where Dayparting PPC comes in, a data-driven approach that helps you pause ads during unprofitable hours and scale during peak times.

If you want to maximize profits and cut wasted spend, this is the strategy you need.

1: Dayparting Concept In Amazon Ads

1. Time-Based Ad Scheduling – Running ads only when customers are most likely to buy.
2. Eliminating Wasted Ad Spend – No more spending on dead hours with low conversion rates.
3. Strategic Scaling – Increase bids when competition is low but conversions are high.

2: Why Amazon Sellers Are Wasting PPC Budget

1. Ads Running 24/7 = Unnecessary Costs – Most sales happen during peak hours, not at midnight.
2. Bidding Wars During High Competition Hours – Avoid morning and evening PPC battles.
3. Late-Night Clicks, No Conversions – Many shoppers browse at night but buy during the day.

3: How to Identify Your Peak Sales Hours

1. Use Amazon Business Reports – Find hourly sales trends for your products.
2. Analyze PPC Data – Check which hours have the highest conversion rates.
3. Test & Adjust – Start with a small budget, analyze results, and refine.

4: Setting Up Dayparting PPC on Amazon

1. Use a PPC Automation Tool – Software like Pacvue, Perpetua, or Sellics can automate schedules.
2. Manually Adjust Bids – Lower bids during low-converting hours and increase when conversions rise.
3. Keep Testing – Performance changes over time, so update your strategy regularly.

Page 5: The Winning Dayparting Strategy

1. Find Low Competition Hours – Many sellers turn off ads late morning & early afternoon capitalize!
2. Increase Bids When Shoppers Buy Focus on evenings & lunch breaks when shopping spikes.
3. Protect Your Budget Use negative keywords to stop irrelevant clicks during slow hours.

6: Final Takeaway Work Smarter, Not Harder!

1. Running PPC all day is a rookie mistake Smart sellers run ads strategically.
2. Dayparting = More Sales, Less Waste Spend where it actually converts.

17/07/2025

Spending money on Amazon ads? You’re probably wasting half of it.
Here’s why

Most brands make the same 5 deadly mistakes with their PPC and they don't even realize it:

1. Poor Campaign Structure
Mixing match types, stuffing keywords, and spreading the budget thin? That’s not a strategy. That’s chaos.
Fix: 1 campaign. 1 match type. Max 5 keywords per ad group. Control is king.

2. Budget Caps
Amazon doesn’t care about your best-performing campaigns. If your budget’s capped at the account or portfolio level, it just shuts everything down.
Fix: Set budgets at the campaign level. Let winners run.

3. Listing Cannibalization
Ranking #1 organically and still running expensive sponsored ads on the same keywords? You’re paying to steal clicks from yourself.
Fix: Dial down bids on keywords you already own

4. Targeting All Variations
Running ads for all your variations in one campaign? Congrats, Amazon chooses where your money goes.

Fix: Test every variation, then double down on what converts.
5. No Negatives
Not adding negative keywords = giving your money to irrelevant clicks and low converters.
Fix: Download your search term report. Cut the waste. Every. Single. Week.

16/07/2025

Amazon PPC Got You Spinning? Here's the Bulletproof Strategy That 100% Deliver Results

If you’re feeling stuck in the weeds of Amazon advertising randomly testing keywords, unsure what’s working and wasting ad spend you’re not alone. But there’s a system that 100% works. And it’s simpler than you think.
Let’s break it down,

The Core Strategy: Single Keyword Campaigns (SKCs):

To scale your sales and control spend like a pro, you need to isolate high performing keywords into their own SKC. This lets you control bids, budgets and performance with laser precision.

Step-by-Step Flow:

Start with Exact Match SKCs:

Choose your top keywords. Create campaigns with just ONE keyword per campaign. Simple. Precise. Effective.

Run Broad, Phrase & Auto Campaigns:

These are your discovery tools. Use them to find which keywords actually convert.

Promote Winners to SKCs:

Identify winning terms from auto/broad campaigns.
Create a new SKC with exact match for that term.
Negate the term from the source campaign to prevent cannibalization.

Daily/Weekly Optimization:

SKCs should be ruthlessly optimized bid up, pause or adjust based on real-time performance.

Use Negative Targeting:

Cut out keywords that spend but don’t convert.

Why This Works?

80% of your PPC sales come from just 20% of your keywords.
This structure finds the 20% and helps you double down on them FAST.

Bonus Growth Hacks:

Product Targeting Campaigns – e.g., “Target ASINs with low ratings and high price” or "poor listings"

Low Bid Campaigns – e.g., “Set bids at $0.20 on high-volume keywords to harvest cheap clicks overnight.”

Sponsored Brand, Video, & Display Ads – “Showcase your product's unique value visually video CTRs outperform static images in most niches.”

Are you ready to stop guessing and start scaling?
Build a PPC engine that actually performs structured, predictable and profitable.

15/07/2025

Amazon PPC Budgets Made Simple: Profit-First Strategy for 2025

1. Most Sellers Get It Wrong
98% of sellers mismanage PPC budgets.
Budgeting isn't for revenue it's for profit control.

2. Stop Guessing Daily Budgets
Avoid using Amazon’s suggestions or picking random numbers.
First, determine your total product-level daily budget.

3. Set Budget for Existing Products
Formula:
Target TACoS × Target Monthly Revenue = Monthly Ad Budget
Monthly Budget ÷ 31 = Daily Budget
Example: 16% of $100K = $16K/month → ~$516/day.

4. Know Your Max Daily Budget
Formula:
Break-even TACoS × Avg. Daily Revenue
Example: 25% × $1,000 = $250 Max daily spend.

5. Budget for New Product Launches
Formula:
CPC ÷ CR × Target Daily Sales = Daily Budget
Example: $0.80 ÷ 10% × 30 sales = $240/day
Estimate CPC via Amazon keywords; estimate CR from Brand Analytics or niche experience.

6. Distribute Across Campaigns
Use a mix of:
Sponsored Products (Auto, Exact, Product)
Sponsored Brands (Video, Custom Image)
Sponsored Display (Retargeting, Targeting)
Match budget splits with goals (ranking vs. lean launch).

7. Monitor & Adjust via Budgets Tab
Key metric: Average Time In Budget

13/07/2025

Another client account sales on Prime Day

Day 1 of Prime Day: +114.2% sales growth. Limited ad spend. No margin bleed. Giving you the exact strategy we used for FREE. Only 30 hours LEFT to implement this.

Here’s what you’ll learn in this step-by-step Prime Day Strategy Guide we used for a partner brand:

→ How we drove 114.2% growth in units ordered without increasing ad spend

→ The exact sales breakdown from the day before Prime Day vs Prime Day itself
(87.3% revenue growth with only a 12.6% drop in AOV — part of the plan)

→ Why we skipped Lightning Deals and Best Deals to protect margin

→ The deal type we used instead (1/10th the cost)

→ How we structured pricing 30+ days before Prime Day to anchor discounts the smart way

→ The exact ad budget cap method we used to stay efficient and avoid overspend

→ Bonus: Our post prime day strategy and eval checklist.

This system is working across dozens of our brands.

Even in crowded categories.

And we’re giving it away for FREE.

If you're tired of spending thousands during Prime Day just to see margins disappear, this is for you.

13/07/2025

Protect Your Private Label Brand: Preventing Listing Hijacking on Amazon

Listing hijacking is a critical threat to Amazon sellers, particularly for private label brands. Unauthorized third party sellers often exploit legitimate product listings to sell counterfeit, inferior, or inauthentic products, undermining your brand reputation, eroding customer trust, and hurting sales.

To safeguard your business, proactive brand protection measures are essential:

Enroll in Amazon Brand Registry – Strengthen your intellectual property rights and gain access to advanced tools to report violations.

Use Unique Branding & Packaging – Distinctive logos, trademarks, and custom packaging make counterfeiting more difficult.

Secure Your Listings – Apply GS1-certified barcodes, watermark product images, and enforce Minimum Advertised Pricing (MAP) policies.

Monitor Listings Regularly – Use automated tools (e.g., Brand Analytics, third-party software) to detect unauthorized sellers quickly.

Report Violations Promptly – Submit infringement claims through Amazon’s Report a Violation (RAV) tool to remove hijackers.

By implementing these strategies, you can defend your private label brand, maintain control over your listings, and ensure long-term success on Amazon.

Protect your brand before hijackers damage your hard earned reputation.

12/07/2025

🔥 Prime Day Power Play: 5.5% TACoS |$77K+ Sales in 3 Days | 27% Profit Margin

📊 Performance Summary (July 8–10):

• Ad Spend: $4,308.45

• PPC Sales: $32,093.21

• ACoS: 13.42%

• Total Sales: $77,258.75

• Units Ordered: 3,016

• ROAS: 7.45

• TACoS: 5.5% ✅

• Net Profit Margin: ~27%

🧠 Key Reminder Before Prime Day:

✅ Focus on keyword ranking 1–2 weeks before the event

✅Confirm stock levels across FCs via Inventory Ledger Report

✅ Align pricing, coupons & inventory ahead of time — not on the day

✅ Prime Day rewards preparation, not panic on the day itself

📢 I’ll share our complete Prime Day strategy tomorrow:

Bidding tactics, campaign layering, and creative changes that converted 🔥

💼 If you're struggling with profitability, scaling, or launching new products — shoot me a DM today.

🧾 One of our brands made $0.5M+ net profit last year

Helping 7–8 Figure Brands Scale Smart 💰 | 80+ Brands Launched 🌍

31/05/2025

Amazon's automated campaigns use targeting groups (similar to match types in manual campaigns) to determine how your ads are matched to customer search queries. These targeting groups help control the relevance of the ads shown, optimizing for different levels of keyword and product similarity. Here’s a breakdown of each:

1. Close Match
What it does: Targets customer search terms that are very similar to your product’s title, description, and backend keywords.

Best for: High-intent shoppers searching for products nearly identical to yours.

Example: If you sell "wireless Bluetooth earbuds," Close Match may show your ad for searches like "Bluetooth wireless earbuds" or "wireless earbuds Bluetooth."

2. Loose Match
What it does: Targets broader, related search terms that may not exactly match your product but are still somewhat relevant.

Best for: Expanding reach to shoppers who might be interested but are using different phrasing.

Example: For "wireless Bluetooth earbuds," Loose Match could trigger ads for "best wireless headphones" or "sport earbuds."

3. Substitutes
What it does: Targets customers viewing or searching for competing products that could be alternatives to yours.

Best for: Stealing market share from competitors by appearing when shoppers compare options.

Example: If a customer looks at another brand’s earbuds, Amazon may show your earbuds as a substitute.

4. Complements
What it does: Targets products that are frequently bought together with yours (cross-selling opportunities).

Best for: Increasing average order value by promoting related items.

Example: If you sell a smartphone, Complements might show your ad for "phone cases" or "screen protectors."

Key Benefits of Automated Targeting Groups
Saves Time: Amazon’s algorithm handles keyword and product targeting.

Adapts to Trends: Adjusts based on real-time shopping behavior.

Expands Reach: Helps discover new high-converting search terms.

When to Use Each

Close Match: Best for direct conversions.

Loose Match: Good for discovery and testing.

Substitutes: Useful for competitive conquesting.

Complements: Ideal for upselling and bundling.

By leveraging these targeting groups, Amazon automates ad placements while allowing advertisers to refine their strategy based on performance data.

15/01/2025