13/02/2021
There are three top performing marketing funnelling strategies that you can take advantage of:
1. Awareness Campaigns. These campaigns target people who are most likely to engage with your brand. Facebook awareness campaigns are designed to share your brand story with this audience. To get started, include product highlights like new features. Use your awareness campaign ads to increase engagement and sales.
2. Lead Generation Campaigns. Once people know who you are, the next step is to get their information, like an email address. To do this, offer value to your audience, so they are engaged with you and receptive to further communication — think e-books, webinars, and free samples.
3. Conversion Campaigns. Use conversion campaigns to take related audience you just collected and convert them into sales.
Here’s where you close the deal with a super targeted value proposition: exactly what makes you better than the competition.
