GrayFire

10/09/2017

http://searchengineland.com/google-attribution-google-stepping-no-one-else-281744

Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering.

13/07/2017

On our 5th podcast, we go behind the scenes to learn how brands see 10x ROAS or a 97% decrease in costs per lead even when they add steps to their funnel.

26/06/2017

For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores.

23/06/2017

Through a new partnership with Lithium, Nanigans is deepening its commitment to arming in-house advertising teams with the most powerful solutions for driving growth with social media. Today's most...

11/05/2017

https://mobile.nytimes.com/2017/05/10/fashion/kendall-jenner-fyre-festival-pepsi-bella-hadid-influencers.html

06/05/2017

https://www.bloomberg.com/gadfly/articles/2017-05-04/mark-zuckerberg-s-power-is-hard-to-match?cmpid=socialflow-facebook-business&utm_content=business&utm_campaign=socialflow-organic&utm_source=facebook&utm_medium=social

These charts show just how far the web giant has come.

05/03/2017

People are increasingly using the technology on their mobile devices and computers to block intrusive advertisements while surfing the web.

04/03/2017

https://www.doubleclickbygoogle.com/articles/mobile-speed-adds-up/

Use our mobile web speed calculator to learn if your mobile site is up to speed — and how DoubleClick and other tools can help you make your site faster.

28/02/2017

YouTube + Snap will eclipse TV over the next decade.

https://www.wsj.com/articles/youtube-tops-1-billion-hours-of-video-a-day-on-pace-to-eclipse-tv-1488220851

YouTube viewers world-wide are now watching more than 1 billion hours of videos a day, a milestone fueled by the Google unit’s aggressive embrace of artificial intelligence to recommend videos.

24/01/2016

Launched our new client, Amna's jewelry, yesterday. Love scaling online-sales of our clients.