School of Media & Mass Communication - SMC

School of Media & Mass Communication - SMC Official Page of School of Media & Mass Communication (SMC) at Beaconhouse National University, Lahore

Welcome to the official page of the Bnu School of Media and Mass Communication.

10/10/2025

We are proud to share that “Women working in Non Traditional fields”, a project by Manal Adil, supervised by Ms. Werdah Munib, has been selected as a finalist among 500 global entries at the QS Impact Awards 2025.

The project focuses on women empowerment and celebrates women working in non-traditional fields, inspiring young women to break barriers and redefine gender roles in the professional world. Through insightful workshops on building digital portfolios and practical engagement, the initiative encourages skill development and visibility for women pursuing careers in unconventional industries.

Developed in collaboration with Descon Techincal Institute , this project is a testament to SMC BNU’s commitment to fostering meaningful change, innovation, and social impact through education and creativity.

10/10/2025

At Beaconhouse National University (BNU), sustainability is more than a goal; it’s a commitment.

Recognized by WWF as Pakistan’s first Eco-Smart Campus, BNU continues to lead by example in promoting environmentally conscious practices, responsible innovation, and community-driven impact.

In line with this vision, our Assistant Professor, Miss Werdah Munib, along with her students, has taken a remarkable initiative focused on reducing plastic waste and empowering underprivileged women. Through her project, discarded plastic materials are creatively transformed into eco-friendly tote bags, offering both a sustainable alternative and a means of livelihood for women in need.

We’re proud to share that her project has been selected as a finalist in the prestigious QS ImpACT Awards 2025 in the category of Sustainability innovative award, celebrating changemakers across the globe who are contributing towards the United Nations Sustainable Development Goals (SDGs).

At BNU, we believe that real education goes beyond classrooms; it inspires action, change, and purpose.

Learning Beyond Classrooms.Students of BS Journalism & Media Studies, School of Media and Mass Communication (SMC), BNU ...
06/10/2025

Learning Beyond Classrooms.

Students of BS Journalism & Media Studies, School of Media and Mass Communication (SMC), BNU attended their first Urdu Language class at Radio Pakistan and PTV Lahore.

Under the guidance of Dr. Huma Sadaf, students explored the evolution of Urdu journalism and broadcasting, from historic studios and classic microphones to modern FM and digital technologies.

This interactive learning experience offered students a hands on understanding of real world media operations and the roots of Urdu broadcast journalism.

03/10/2025

PTV News recently featured Eco–Narratives, a two-day event hosted by the School of Media & Mass Communication (SMC), BNU, where the highlight was the screening of “Jahan Aur Bhi Hai (Beyond the Blue)” a telefilm produced by Pakistan Television (PTV) and directed by our very own faculty member, Mr. Sarmad Cheema, with music by faculty members Usman Rana and Azeem Danish.

The package showcased the telefilm’s impact, panel discussions with experts, student interactions, and reflections from our Dean Prof. Dr. Bushra H Rahman, HOP Dr. Rabia Noor, and renowned actors.

We are proud of this collaboration with PTV in highlighting the urgent issue of climate change through storytelling.

SMC BNU proudly hosted ECO–Narratives, a two day event exploring how stories, films, and art can create awareness around...
01/10/2025

SMC BNU proudly hosted ECO–Narratives, a two day event exploring how stories, films, and art can create awareness around climate change and sustainability.

Day 1 began a thought-provoking keynote address by Ms. Afia Salam (Veteran Journalist) on “Can films save the environment?”. The session continued with a dramatic poetry reading by Mr. Nasir Mazari (Assistant Professor, SMC) accompanied by a graceful dance performance, setting the tone for an evening of art and reflection.

The highlight of the day was the screening of “Jahan Aur Bhi Hain (Beyond the Blue)”, a telefilm directed by our faculty member Mr. Sarmad Cheema (Senior Lecturer, SMC), with music composed by Mr. Usman Rana (Lecturer, SMC) and Mr. Azeem Danish.

After the film screening, a panel discussion was held, moderated by Mr. Sarmad Cheema, with distinguished panelists Ms. Afia Salam, Ms. Imrana Tiwana (Sustainable Development Specialist), Mr. Abrar ul Hassan (Founder of 60 Seconds Film Festival), and Mr. Daniyal Raheal (Actor). The engaging conversation shed light on the power of storytelling in addressing climate challenges. Shields were presented by Professor Dr. Bushra H. Rahman, Dean SMC, to honor our guests. The evening beautifully concluded with a soulful Ghazal Night by Ustad Chand Khan.

Day 2 featured two insightful workshops by Mr. Abrar ul Hassan. The first workshop focused on "Curating Film Festivals" while the second workshop was based on "AI in Filmmaking", offering students valuable tools and knowledge for the future of cinema.

Eco-Narratives brought together creativity, performance, and dialogue reminding us of the role of media and storytelling in shaping a sustainable world.

Beaconhouse National University, BNU

Dr. Zeeshan Zaighum represented SMC BNU as a panelist on "Framing Reality: The Role of Narratives in the Contemporary Er...
30/09/2025

Dr. Zeeshan Zaighum represented SMC BNU as a panelist on "Framing Reality: The Role of Narratives in the Contemporary Era", organized by the Institute of Strategic Studies Research and Analysis (ISSRA), National Defence University, Islamabad, under the International Programme for Development and Stability (IPDS-2025).

The program brought together participants from diplomatic missions, international organizations, security advisors, NGOs, and members of Pakistan’s civil society, fostering meaningful dialogue on narratives and their impact in today’s world.

Beaconhouse National University, BNU

Eco-Narratives: An Evening of Film & Dialogue Join us on September 29, 2025 at BNU for Eco-Narratives, an evening dedica...
27/09/2025

Eco-Narratives: An Evening of Film & Dialogue

Join us on September 29, 2025 at BNU for Eco-Narratives, an evening dedicated to exploring how films can inspire conversations about our responsibility towards the environment. From a thought provoking keynote talk to the screening of Beyond the Blue: Jahan Aur Bhi Hain, followed by a panel discussion and a soulful ghazal evening, this event promises insights, creativity, and meaningful dialogue.

Venue: SLASS Auditorium
Time: 2:00 PM onwards

26/09/2025

We handed the mic to our freshers… and they didn’t hold back.
From first impressions to their dreams for the future, they shared it all. Catch their candid moments and see what the Class of 2029 has to say as they begin their journey at SMC.

Beaconhouse National University, BNU

Our Orientation Day at SMC BNU was filled with energy and excitement as students met their faculty, explored our studios...
22/09/2025

Our Orientation Day at SMC BNU was filled with energy and excitement as students met their faculty, explored our studios and labs, and got a glimpse of the opportunities that await them.

Here are some highlights from a day that marked the start of their inspiring journey ahead.

Beaconhouse National University, BNU

21/09/2025

Our Orientation Ceremony at SMC BNU marked the beginning of an exciting academic journey for our new students. The day featured warm welcome from our Dean, HoPs, and faculty; engaging alumni interactions; informative Q & A session; and a guided tour of our state-of-the-art studios and labs.

Here’s a glimpse into a day that set the stage for a semester filled with learning, creativity, and boundless opportunities.

20/09/2025

As we welcome our new students during orientation week, we also take this opportunity to warmly greet all those returning to campus after the summer break to continue their academic journey with us.

Dr. Rabia Noor, Head of Journalism and Mass Communication Program at SMC, BNU, shares a warm message for students returning back on Monday. We wish you the best for an exciting semester ahead.

Beaconhouse National University, BNU
Dr Rabia Noor

Dr. Rabia Noor, Assistant Professor & Head of the Program of Journalism & Mass Communication at SMC BNU, has made us inc...
19/09/2025

Dr. Rabia Noor, Assistant Professor & Head of the Program of Journalism & Mass Communication at SMC BNU, has made us incredibly proud by winning the prestigious Media Studies Travel Grant 2025.

This honor recognizes her research on the role of pioneering women news anchors in shaping gender discourse during the formative years of Pakistan Television ( PTV ). With this grant, Dr. Rabia will represent BNU at the esteemed FIAT/IFTA World Conference in Rome, Italy, presenting her work on a global stage and bringing valuable insights back to our academic community. Her achievement highlights the academic excellence and impactful research culture we strive to promote at SMC, BNU.

Beaconhouse National University, BNU
Dr Rabia Noor

Address

Beaconhouse National University, Tarogil Campus, 13 Km Off Thokar Niazbeg/Raiwind Road
Lahore
54400

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

04238100156

Website

https://admission.bnu.edu.pk/

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