18/08/2025
Scope: Brand Identity | Social Media
Jade Online Pakistan is a modern fashion and lifestyle brand bringing timeless design and accessible luxury to today’s digital consumer. With a focus on curated collections and refined aesthetics, Jade offers everything from everyday essentials to statement pieces all with an eye for quality and detail.
Built for a generation that values both style and substance, Jade blends tradition with a contemporary edge, offering a seamless shopping experience through its online platform.
WeChaos partnered with Jade to shape a brand identity that reflects its vision — modern, graceful, and rooted in cultural elegance. From designing the logo and visual system to defining the tone of voice and creating a cohesive social media presence, our goal was to build a brand that feels as confident and curated as the products it offers.pk
