The first time it was published in June 14, 1999 in Karachi, Pakistan. Passu Student’s Association was the organization come up with the new idea of online local news through Internet like blog, yahoo, MSN and moved to Passu Times. From 1999 to 2004 Passu-Times was successful because of it’s high viewership around the world and after five years Passu Times closed their online activities because of some technical reason. Today in a modern world Social Network and Media are playing vital role. The Importance of Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting your personal brand and help spread word-of-mouth about our books. Developing a personal brand takes time, but the good news is that the tools are free and you already have the expertise in your field. Social media now allows you to share your knowledge and build a following. Once you “know” your readers you’ll have a lot more control over your career and will be able to promote not just your books but also your apps, conferences, videos, webinars, websites and more. Your personal brand will make you more valuable to your publisher and agent as well. Local News for Global Citizens , Passu-Times “The Right Way, The Right Time”
