09/07/2021
The course provides a detailed understanding of planning a website, online marketing, search engine optimization (SEO), Google My Business, Google Ads campaigns, tracking the results using Google Analytics, content marketing, social media marketing and advertising, and integrating digital marketing with traditional marketing.
Course Topics with Learning Outcome
Digital Marketing 101 | an overview about all the platforms covered by the umbrella term i.e. ‘Digital Marketing’
SEO – Search Engine Optimization | Understanding 21 practical SEO strategies to bring your website on top of Google search results with practical examples
YouTube SEO | Improving your YouTube videos’ visibility online
Google Ads – Search & Display Advertising Campaigns | A step-by-step practical approach for launching, monitoring and optimizing your Google Ads campaigns.
Google My Business | Connecting your business with local customers by optimizing Google My Business/Google Maps listings
Content Marketing | an Inbound Marketing Concepts and its Implementation
Social Media Marketing | Developing a social media marketing strategy using Blogs, Facebook, Twitter, LinkedIn, Instagram and many other tips and tools.
Social Media Advertising | How to effectively create Facebook, Instagram and LinkedIn Paid Advertising campaigns
Google Analytics | Tracking your success and improving your campaigns’ performance by tracking the results .