29/02/2024
What Is Digital Marketing?
You hear the phrase often these days, but what is digital marketing?
Simply put, it’s a method for promoting your business online using digital channels. It might be SEO, social media, email marketing, setting up a landing page or website, using mobile apps, or creating online ads to reach customers. This umbrella term also includes marketing using digital devices such as TV or radio.
Effective digital marketing gets your brand in front of an online audience and enhances visibility to increase engagement, click-throughs, and conversions.
Examples of online digital marketing include:
Search engine optimization (SEO): optimizing a website to improve its visibility and ranking on search engines like Google.
Pay-per-click advertising (PPC): paying for advertisements to appear on search engine results pages or social media platforms.
Social media marketing: creating and sharing content on social media platforms like Facebook, Twitter, and Instagram to increase brand awareness and engagement.
Content marketing: creating and sharing valuable content, such as blog posts, e-books, or videos, thus attracting and retaining a specific audience.
Leveraging traditional offline media for advertising: using radio and TV marketing, billboard advertising, print, and in-person events.
Analysts predict global digital advertising spending will reach $835 billion by 2026, with clicks and display ads among the most dominant forms.
Then there’s offline digital marketing like:
Out-of-home advertising: This involves using billboards, transit ads, or other types of visual media to promote your brand or product. This can be a great way to reach a broad audience and create a strong visual impression.
TV marketing: where you promote your products through adverts, infomercials, or even demonstrations.
Radio marketing: Trailers and commercials promoting your product to listeners.
Another report by Expert Market Research shows the US digital marketing sector reached $363 billion in 2023.
You can do digital marketing online and offline, and using a combination is vital to any well-rounded strategy. These techniques and strategies help companies to effectively reach their desired audience, actively engage with them, and successfully convert them into loyal customers.
