CapriAGE

06/10/2025

Alhamdulillah — proud to share our latest work for Peak Freans Sooper × Pakistan Idol, an entirely AI-generated ad by agefilms., now live on TV and digital platforms.

Client: Peak Freans Sooper
Agency: Adcom Pvt. Ltd.

Creative Director: Rafay Khan
Associate Creative Manager: Daniya Sheikh
Associate Account Director: Areeba Jabeen
Business Director: Mustafa Awan

Production House: Agefilms.
Produced & Directed by: UMER GULZARI

— an agefilms. production —

Check out our complete portfolio at https://agefilms.ai/

24/09/2025

This was the second ad in the Zeiss Myocare series we produced a few months back — one that carries a message every parent and guardian should hear.

The story is simple, but powerful: A young girl Struggles to see things at a distance, asking her father: “What’s that over there? I can’t see clearly.”

A bike that should have been obvious… isn’t. Her father notices, concern fills his face.

That’s myopia. And this ad wasn’t just about awareness — it was about showing how myopia can be prevented at an early age.
For me, the challenge was more than technical. It was about bringing realism into AI: a girl and her father, their emotions, their concern, her dialogue. Perfect lip-sync, subtle expressions, genuine connection — all built entirely in AI.

This isn’t just an ad. It’s a reminder that AI can carry messages that matter. Messages that parents need to see, stories that can make a difference. Feel proud to have directed this film for Zeiss MyoCare.

Directed by: UMER GULZARI
Creative Director: Attiya Shakeel
Executive Producer: Shakeel Khokhar
Client: Slingshot Productions
Agency: Emergent Media
Brand: Zeiss (Middle East & Africa)

— an Agefilms. production —

24/09/2025

Comedy Festival Pakistan – The Laughter Anthem is Here!

This one was pure fun to make. A roller coaster of laughter, emotions, and memes that truly feel like home — not just for Pakistan but for audiences across South Asia.

For me, what makes this special is that its a chance to see how an AI-generated anthem can connect with people. I’ve always believed AI isn’t about replacing creativity, it’s about reimagining how far we can take it. And sometimes, that means letting humor, rhythm, and culture lead the way.

I had the privilege to direct this music video with my team at agefilms., building it entirely through AI. Grateful to Abrar-ul- Hassan (Morango Films) for trusting us with the AI-generated song, and to everyone who helped bring this vision to life.

Your feedback means everything — because projects like this are just the beginning of a much bigger journey.

— an agefilms. production —

17/09/2025

This was the first of many AI ads we produced for Zeiss. Created this a couple of months back, at a time when AI was still finding its footing with brands and advertisers. The technology continues to evolve rapidly even today, but this was before the launch of VEO3 — a tool that has since redefined what’s possible for filmmakers. Back then, achieving dialogues with perfect lip-sync was a real struggle. Even today it isn’t flawless, but we pushed through and made it happen — because I wasn’t willing to settle until it felt right.

A project truly ahead of its time in the AI space i would say.
Proud to have Directed this one for Zeiss.

Directed by: M. Umer Gulzari
Creative Director: Attiya Shakeel
Executive Producer: Shakeel Khokhar
Client: Slingshot Productions
Agency: Emergent Media
Brand: Zeiss (Dubai)

— an agefilms. production —

07/08/2025

Before the scripts were rewritten.
Before the feedback rounds.
Before the final road safety film for Toyota Indus Motors came to life… there was this.

The first draft that never went public. The unseen version. Raw. Honest. Unfiltered.

Built entirely in AI, straight from the very first brief.
I love the final version — it carries the weight of agency experience, client insight, and sharp writing. It’s the film that touched millions.

But this one? This one is personal.

Not because it’s “better,” but because it’s proof of what’s possible with AI. In traditional filmmaking, a shift this big would mean starting over — new sets, new actors, new crews, weeks of planning, and budgets no one could justify.

With AI, we rebuilt it from scratch without tearing everything apart. But don’t mistake that for magic. There are still humans behind it: exhausted after revisions, frustrated when directions change, but holding it all together — frame by frame, until it works.

This cut isn’t here to compete with the final film. It’s here to remind us what happens when human storytelling and AI work together — not to replace the process, but to give us the freedom to imagine and rebuild without limits.

Directed by: M. Umer Gulzari
Creative Agency: M&C Saatchi

— an agefilms. production —

23/07/2025

You’ve heard qawwalis about lost love.
Here’s one about lost light.

Bijli Ka Rona — a full-on AI-made satire where harmoniums and heartbreak collide with UPS batteries and blackout bars. It’s loud, loopy, and painfully relatable for every Pakistani running on inverter life and prayer.

We didn’t just blend genres — we let AI rewire the whole concept of musical storytelling. Qawwali meets rap. Grief meets garmi. And your bijli bill finally gets the anthem it deserves.

— an agefilms. production —

Note: No load-shedding harmed this production. Just a few inverters and a lot of current.

21/07/2025

Proud to share our Zeiss MyoCare Ad 1 – a fully AI-generated commercial with dialogues and consistent characters, created here at Agefilms.

As a director, this project was a thrilling blend of storytelling and cutting-edge technology. We set out to reimagine how vision care could be communicated—with precision, emotion, and innovation. Every frame was crafted using advanced AI tools to deliver cinematic quality and visual consistency while staying true to Zeiss’s commitment to protecting young eyes.

This ad is a glimpse into the future of commercial storytelling—and I’m grateful to lead a team that’s helping shape it.

— an agefilms. production —

21/07/2025

Excited to finally share agefilms. So Far – Vol. 1.

A glimpse into our journey through 2024 & 2025, featuring some of the most creatively fulfilling projects we’ve had the privilege to be part of, and the incredible clients and collaborators who trusted us along the way.

Every single visual in this showreel is AI-generated—something we say with pride. This is not a workaround, it's our language.

At Agefilms., we believe the future of filmmaking isn’t waiting to arrive—it’s already here.

"Future of Film. Powered by AI."

There’s still so much more to explore, experiment with, and create.

Thanks for being part of the ride so far.

21/07/2025

☀️ Haye Garmi! 🔥

You know that kind of heat where the fan’s just spinning for vibes, the air has left the chat, and everything feels like it’s been slow-cooked? Yeah… we turned that into a film.

Excited to share my latest short — a fully AI-crafted piece that captures the silent chaos of a Pakistani summer. No dramatic speeches, just sweat, stillness, and that familiar feeling of being personally attacked by the sun.

At agefilms., we had fun leaning into the heat — creating hyperreal characters in a comic satire, and moods that look like they’ve been pulled straight out of a tandoor. It's sweaty, it’s cinematic, and just a little too real.

This one doesn’t cool you down. It reminds you why you love monsoon season.

— an agefilms. production —

21/07/2025

The Forgotten Front: A War Beyond the History Books.

Set beyond the borders of the British Empire, it’s a fictional story of fearless rebels, lost soldiers, and a jungle that takes no side. A covert mission unfolds somewhere between India and Bengal — driven by love, vengeance, and defiance.

That said, I also wanted to share a thought that often comes up around AI filmmaking. Many assume it’s as simple as typing a prompt and letting AI handle the rest. In reality, it’s a blend of human creativity, technical expertise, and storytelling experience that shapes projects like this. From talking characters delivering real emotion, to editing, sound design, and building visual consistency — there’s a full team behind it. Editors, sound designers, graphic artists, and AI specialists all contribute, guided by years of experience in film, TV, and post-production. AI is a tool — but human direction, experience, and hard work are what bring it together, and I’m honored to lead such a team of experts here at Agefilms.

Would appreciate hearing your thoughts on where you see this balance heading.

— an Agefilms. production —

Call now to connect with business.

21/07/2025

What does the future of advertising look like? For us at agefilms., it’s already here.

Proud to share our fully AI-generated awareness film for Toyota Indus Motor Company Ltd, Pakistan — Aik Pal Ki Laparwahi, Zindagi Bhar Ka Pachtawa. A project that’s more than just a milestone for us; it’s a sign of what’s possible for the entire region.

I had the privilege to direct this film and lead our talented team of AI visual artists, editors, sound designers, and technical experts to bring this vision to life. As more global brands embrace AI-driven content, it’s inspiring to see Pakistan stepping forward in this space. I’d love to hear your thoughts on how AI can impact the future of advertising and storytelling.

Brand: Toyota Indus Motor, Pakistan
Directed by: M. Umer Gulzari
Creative Agency: M&C Saatchi

— an Agefilms. production —

21/07/2025

Sharing the vertical version of my very first entirely AI-generated music video and song — Desi Vibe 🎶

Bursting with color, energy, and unapologetically desi flair, this is a celebration of everything we love about South Asian weddings — the late-night mehndis, rang birangi pagdiyan, chai-time gupshup, swirling lehngas, and glowing streets full of life.

— an agefilms. production —