17/09/2025
This was the first of many AI ads we produced for Zeiss. Created this a couple of months back, at a time when AI was still finding its footing with brands and advertisers. The technology continues to evolve rapidly even today, but this was before the launch of VEO3 — a tool that has since redefined what’s possible for filmmakers. Back then, achieving dialogues with perfect lip-sync was a real struggle. Even today it isn’t flawless, but we pushed through and made it happen — because I wasn’t willing to settle until it felt right.
A project truly ahead of its time in the AI space i would say.
Proud to have Directed this one for Zeiss.
Directed by: M. Umer Gulzari
Creative Director: Attiya Shakeel
Executive Producer: Shakeel Khokhar
Client: Slingshot Productions
Agency: Emergent Media
Brand: Zeiss (Dubai)
— an agefilms. production —