06/05/2025
Storytelling has always been about emotions, culture, and purpose.
As AI becomes a bigger part of our creative world, I keep reminding myself—and my team—that technology should support storytelling, not replace it.
We can let AI handle the speed, the data, the heavy lifting.
But the heart of every great story still comes from human experience.
Whether we’re making a documentary, a brand film, or a youth training video, it’s our emotions, values, and culture that create real connections.
Let’s use AI as a tool, not a substitute.
The future of media is human.
