01/05/2024
The simple 3-step framework for irresistible content.
Writing isn’t just about the words you use.
It’s how you use them that counts.
Let me show you a simple way to write that grabs attention. I call it “AEC.”
➡️ Attention: Spark curiosity with irresistible headlines/hooks
- Make a bold statement
- Ask a thought-provoking question
- Share a surprising fact or statistics
E.g.
“Only 1 in 10 adults get enough fruits or veggies. Are you one of them?”
➡️ Education: Deliver value-packed, trustworthy, easy-to-understand info
- Back it up with credible data and sources
- Visualize key points through videos, images, etc.
- Use analogies & stories to simply complex topics
E.g. “According to the WHO, regular physical activity can reduce the risk of hypertension.
➡️ Conversion: Don't just inform, motivate action!
- End with a clear, concise CTA
- Make it relevant and irresistible
- Guide readers on their very next step
E.g. “Join our fitness challenge and transform your life in 30 days.”
Whether you write a blog or a social media post, ensure your content inspires, educates, and motivates your readers.
Happy writing!
