20/07/2026
Asking for a massive commitment from a cold audience is the fastest way to waste ad spend.
Most solar campaigns make the mistake of pushing a £10k survey immediately. The reality is that building trust must come first.
Here is a simple two step funnel to improve lead quality:
-> Step 1: Run an educational video about solar benefits in a specific city. Give free value and answer basic questions.
-> Step 2: Retarget with a lead form. Only show this to viewers who watched 50% or more of the video.
Watching that much content proves high interest, making conversions much more likely. Stop pitching to cold traffic.
Warm up the audience first to get cheaper leads and a higher closing rate.
-> Swipe through the carousel for the full breakdown.
-> Send a direct message today to start building an ad strategy that actually gets results.