The Krakow Brand

11/12/2025

Once a year, Kraków’s tourism and destination experts come together

✅ to reflect on the strength and direction of the Kraków Brand — in Poland and abroad,
✅ to review the year’s most important data and insights,
✅ to better understand what the future may bring and how to prepare for it,
✅ to keep pushing for continuous, long-term improvements in quality of life.

An important tradition that keeps the city grounded in real impact.

23/07/2024

Kraków! Jaki jest, każdy widzi...po swojemu! 😉

The Krakow Brand
Kraków Heritage
Kraków Convention Bureau
Zamek Królewski na Wawelu

15/03/2023

There are many ways to look at cities.
This is one of them.

Kraków Kraków Heritage
Kraków Experience Kraków5020
ICE Kraków Congress Centre
Zamek Królewski na Wawelu
ASPIRE Poland

Developed by: Łukasz Cioch, LCMedia.pl

12/03/2023

Today marks 80 years since the liquidation of the Krakow Ghetto by the N**i perpetrators.

28/02/2023

That's what happens when a thinks (and acts) in the spirit of true .

22/02/2023

Did you know that this year marks 30 years since steven spielberg and his crew spent several weeks in Kraków shooting some of the most memorable scenes of Schindler's List - one of the most important films in the history of cinema? Principal photography started in Kraków on 1 March 1993.

video: the Krakus Mound, near the Liban Quarry (original Schindler's List film set in 1993)

This year marks 30 years since Steven Spielberg and his crew spent several weeks in Kraków shooting some of the most memorable scenes of Schindler's List - o...

22/02/2023

After too many cold, cloudy, gloomy winter days in a row, reminding yourself of the fact that the is going to get a lot warmer, a lot sunnier and a lot more colorful in the next few weeks feels like a must! So here's a spontaneous little collection of random "Krakow in Spring" clips from May 2022.

Kraków PL Kraków Convention Bureau Poland Convention Bureau POT Polska Organizacja Turystyczna Kraków5020 Zamek Królewski na Wawelu Play Kraków Kraków Experience

How about a spontaneous little collection of random "Krakow in Spring" clips. After too many cold, cloudy, gloomy winter days in a row, one feels reminding o...

14/02/2023

The Wawel Royal Castle: Winter, Spring, Summer, Autumn
Zamek Królewski na Wawelu: Cztery pory roku

Kraków Convention Bureau Karnet.Kraków Culture
KBF Kraków5020 LoveKraków.pl

04/02/2023

Kraków’s Wawel Royal Castle…minutes before

03/02/2023

Here’s to ! Let’s hope (and make sure!) they are ahead, not behind!

29/01/2023

Just like every major historical city out there, Kraków has developed a for many different things over decades and centuries, both domestically and abroad. These can be broadly divided into the following categories:

🟢 hard (aka statistics)
🟢 ambitions and (aka vs. wishful thinking)
🟢 illusions (aka self-delusions)

Kraków is often described as the city of , great , beautiful , diverse and interesting cultural sites, and, more recently, even services, with literally hundreds of brands represented and many international companies employing 1000+ employees in Kraków alone.

Looking back, it's also the city of . Wanna put this one to a test? 😉See how many churches you can find in this single alone? 😀

Kraków Heritage LoveKraków.pl Kraków Convention Bureau Muzeum Krakowa Karnet.Kraków Culture