SRG Media

04/06/2023

SEO meets AI - Is it a downfall or a breakthrough?

Do you remember typing in your first search query into Google? Even if you're from the younger generation and were already born into the digitalized world, I think we can all agree that it must have been a revolutionary experience.

I mean, being able to access information through a computer? Nuts.

Well, the same thing, but 10x more revolutionary, happened on November 30th 2022.

Some of you might have already guessed what I'm talking about. After all, it's the new buzzword of The Internet - ChatGPT.

So far, the rise of this new technology amazes everyone. Only one group of people seems to not share this omnipresent happiness - the SEO community.

That's because new technology usually offers cheaper solutions to some problems, thus eliminating certain professions. and SEOs fear it's their time to go.

However, there's nothing to worry about. ChatGPT cannot yet replace SEOs. But it can make their work a lot easier and a LOT more valuable.

Here are 10 ways to do that:

Still not using ChatGPT for SEO? Boost your effectiveness overnight with these 10 strategies. Don't fall behind - learn ChatGPT for SEO right now

19/05/2023

16 Ways to Increase Website Speed in minutes.

I've been up to my eyeballs in Website Performance Optimization and Technical-SEO lately, struggling to make my website faster (Partial success).

This seemingly simple and straightforward task came out to be a real pain in the neck. You're stuck in an endless loop of measuring, fixing, checking and repeat.

Since I spent a lot of time reading guides, gathering useful information and learning strategies, I figured out I might share some of it here!

I created a list of 16 strategies for improving website speed, so you don't have to!

I explain and provide step-by-step guides to each one of them in this article :https://srgmedia.com.pl/16-tips-for-improving-website-speed/

Can you guys think of any other tips / strategies?

Here is a list of 16 practical tips for massively improving website speed + exact steps to implement them on your website today. Learn more here.

26/04/2023

Complete UX Optimization Guidebook - Spice Up Your Customer Experience!

Hey, all you small business owners out there! I know you're tired of your customers complaining about your clunky website or confusing app.

However, I might have the perfect solution for you.

Are you ready to take your user experience to the next level and impress the pants off of your customers? Look no further!

I present to you the User Experience Optimization Guidebook! This 6 chapter guide will take you from UX zero to hero in no time. And the best part? It's completely free! That's right, no need to spend a dime on expensive consultants or software.

But why should you care about UX optimization, you ask? Well, let me tell you.

A great user experience is the difference between a customer sticking around and becoming a loyal fan, or bouncing off your site and straight into your competitor's lap. It's the secret sauce that turns a mediocre business into a rockstar brand.

So don't wait any longer. Click the link below and start optimizing your UX today! Your customers (and your bottom line) will thank you.

https://srgmedia.com.pl/user-experience-optimization-guidebook/

Want to boost your customer satisfaction, loyalty & conversions? Learn how in this Complete User Experience Optimization guidebook. Read now!

03/01/2023

Guys. It's official. Mobile devices have ultimately dominated the marketing scene.

Recent studies show the mind-blowing 50.48% of all web traffic coming only from mobile devices. So, what does it mean for you, my fellow advertiser/small business owner?

To best understand how you can profit from this situation, we first have to look closer at mobile users. Luckily, both desktop and mobile users use the same search engines and have access to the same websites. There are tons of options for increasing your mobile traffic, which we are going to talk about later in this series, but first, you have to build a mobile friendly website.

Building a mobile friendly website is crucial. Since most traffic comes from mobile devices, you want to have a suitable website, where you can welcome all those mobile users, right? But what does building a mobile friendly website really mean?

The answer to this question is simple - Responsive Design. What is responsive design and what are the benefits of using
It? Watch this short video to find out!

Do you want to find out more about keywords and learn the secrets of marketing, selling online, website building, social media management and more?

Stay tuned for more "DID YOU KNOW?" posts, or visit the SRG Media official blog that explains these topics in-depth:

https://srgmedia.com.pl/blog/

30/12/2022

Social Media Marketing 2023 | Start growing your network

The world is dominated by social media without a doubt. It's growing influence did not miss online businesses.

This article will help you turn your social media page into a platform to engage with your customers...

Got a moment? Learn more now for free!
💜 https://srgmedia.com.pl/get-noticed-through-social-media/

The world is dominated by social media without a doubt. It's growing influence did not miss online businesses. This article will help you turn your social media page into a platform to engage with your customers...

26/12/2022

Three types of content sharing channels | Content Marketing

These days we're constantly bombarded with tons of information and content in all shapes and forms. Blogs, videos, graphs, infographics and photos can be found everywhere across the internet. How you, an advertiser trying to sell your product and services to more people, are supposed to find your way in this ocean of information?

A good place to start is to understand the types of channels where you can post your content. There are three:

1. Owned channels refer to all marketing channels you own and control, like your website and your social media accounts. It’s a great starting point, as it’s the most flexible and cost-efficient one.

2. Earned channels refer to anything that’s picked up by a third party, which can be other people from your industry that decided to share your content on their owned channels. They are great at boosting content and adding credibility to it.

3. Paid channels refer to the promotion that you pay for. They allow you to target your content to specific audiences and customers. It’s also generally referred to as SEM

Each of these channels has undisputed advantages and disadvantages, and it's important to find the right one for you and your brand.

Do you want to find out more about keywords and learn the secrets of marketing, selling online, website building, social media management and more?

Stay tuned for more "DID YOU KNOW?" posts, or visit the SRG Media official blog that explains these topics in-depth:

https://srgmedia.com.pl/blog/

21/12/2022

Mobile users VS Desktop users | Who types faster?

How fast do you type? If someone asked you this question, the first thing you would think about would probably be your fingers dancing on a desktop keyboard. What's interesting, people often tend to forget that this metric also applies to phones. But how does it all even relate to marketing?

The average typing speed is an often forgotten and underappreciated factor while choosing keywords. This seemingly trivial information may decide on the effectiveness of your mobile and desktop search campaigns.

The average typing speed for Mobile and Desktop devices is:
Mobile : 38 Words-Per-Minute
Desktop : 52 Words-Per-Minute

Keep this in mind while choosing lengthy keywords for your next mobile campaign.

Do you want to find out more about keywords and learn the secrets of marketing, selling online, website building, social media management and more?

Stay tuned for more "DID YOU KNOW?" posts, or visit the SRG Media official blog that explains these topics in-depth:

https://srgmedia.com.pl/get-noticed-search-ads/

19/12/2022

What makes a good keyword? | Keyword Value

In the never-ending auction for ad space, Search Engines only choose the best keywords and the highest bids for winners. Keywords are the key to the game, and are very meticulously graded and ranked.
But which factor is the most important?

Good Keyword Quality:
- Relevant to the product or service
- Directly related to the search query
- High traffic generation, low competition

Good Bid Amount:
- Higher than the one of your competition
- Lower than the profit from one click
- Compensates for a bad keyword

Both of them are equally important. Moreover, multiplying the keyword's quality score by the bid value makes the KEYWORD VALUE which is the true winning factor.

Do you want to find out more about keywords and learn the secrets of marketing, selling online, website building, social media management and more?

Stay tuned for more "DID YOU KNOW?" posts, or visit the SRG Media official blog that explains these topics in-depth:

https://srgmedia.com.pl/get-noticed-search-ads/

14/12/2022

Should you run video ads on YouTube?

If you're still wondering whether you should start advertising with video on YouTube, look at these metrics:

300 million hours of watch time per day (That's 12 500 000 days, or 34 246 years)

330 000 hours of uploads every minute (That's 13 750 days, or 37.5 years)

122 million active daily users

Video is clearly conquering the Internet, so don't lag behind and have your part in it!

Do you want to find out more about marketing and learn the secrets of advertising, selling online, website building, social media management and more?

Stay tuned for more "DID YOU KNOW?" posts, or visit the SRG Media official blog that explains these topics in-depth:

https://srgmedia.com.pl/blog/

12/12/2022

Display Advertising Funnel Strategy

Display ads are the perfect tool for bringing a fresh wave of new customers to your business. Their popularity is both a blessing and a curse, as the quality standard and competition for ad space is really high.

There's a chance that you too are having a tough time creating your display ads strategy. If that's the case, I've got good news for you! The Funnel Strategy for Display Advertising explains exactly how to create and run a successful display campaign.

The funnel strategy consists of 4 different campaigns that create a powerful strategy:

1. Awareness. Before you turn people into subscribers or paying customers, they need to know that you’re there.

2. Shaping Opinions. This way you ensure that they remember you in the future, when they will need something that you are selling. Achieve that by highlighting the benefits of your products and services

3. Narrowing the Audience. focusing on people who are already considering your offer. Zero in on exactly what makes your product or service so great.

4. Purchase. target customers that you know have shown interest, but didn’t yet become paying subscribers. This is where retargeting is most useful.

Do you want to find out more about advertising strategies and learn the secrets of marketing, selling online, website building, social media management and more?

Stay tuned for more "DID YOU KNOW?" posts, or visit the SRG Media official blog that explains these topics in-depth:

https://srgmedia.com.pl/blog/

09/12/2022

Local marketing | Learn 3 easy steps to advertising locally

Do you want to become more visible to people in your local area? Local Marketing might be the perfect solution for you.

In this short article we'll dive into what is local marketing and how it works...

Got a moment? Learn more now for free!
💜 https://srgmedia.com.pl/local-marketing-advertise-locally/

07/12/2022

How to make good ads | The 40-40-20 rule

Have you ever wondered what are the differences between a good ad, and a great ad? Advertising, whether it's digital or analog, has and always will be a vast topic. Luckily, humans have a really cool feature - the urge to find patterns and convert them into universal rules.

One of this universal rules especially useful for creating great ads, is the 40-40-20 rule.

The 40-40-20 rule indicates what an ad's content should be focused on - 40% for Market, 40% for Offer, 20% for Copy

40% Market is all about locating and understanding your audience. Fortunately, with the advanced tracking that Facebook offers us, this part is really not that complicated. Unfortunately, the rest, meaning that: the right angle, message, hook and an irresistible offer all depend on you.

40% Offer indicated whether the offer you're making is attractive and irresistible enough for your clients to follow it. Is it relevant enough to make them interested

20% Copy and Creative, essentially the font, image, video and things you’re using in the aesthetic portion of your ad. The more competitive your market is

Do you know any other useful rules about advertising? If yes, share them with us!

Do you want to find out more about digital advertising and learn the secrets of marketing, selling online, website building, social media management and more?

Stay tuned for more "DID YOU KNOW?" posts, or visit the SRG Media official article that explains this topic in-depth:

https://srgmedia.com.pl/blog/

05/12/2022

LOCAL DIRECTORIES AND LISTINGS

Do you run a physical business and want to get up to date and take your business online?

Local Directories are a great way for businesses with no active websites to appear in search engines. Local directories are basically websites that feature listings of businesses in a certain area, industry or niche. They only include very specific information, like the email and physical addresses and the business name.

Could your business benefit from a local directory?

Do you want to find out more about local marketing and learn the secrets of marketing, selling online, website building, social media management and more?

Stay tuned for more "DID YOU KNOW?" posts, or visit the SRG Media official article that explains this topic in-depth:

https://srgmedia.com.pl/get-noticed-locally/

02/12/2022

GET NOTICED LOCALLY

Do you run a brick and mortar shop or business and want to get noticed locally?

This short article explains how you can incorporate digital marketing into your local visibility and grow your business...

Got a moment? Learn more now for free!
💜 https://srgmedia.com.pl/get-noticed-locally/

01/12/2022

HOW MUCH WOULD AN UNSUCCESSFUL DIGITAL AD COST YOU?

If you ever thought about reaching new customers by launching a digital advertising campaign, you probably also wondered what would happen if you got no results. How much money would you lose? How much would it cost you? Well, the answer may surprise you - nothing!

If no-one clicks on your ad, and you don't get any results, you don't have to pay for displaying it!

It's only possible with Pay-per-click advertisement, which is specific only to online marketing. It displays ads only to people who are or may be interested in them, and charges the advertiser only when someone clicks on it.

Do you want to find out more about pay-per-click advertising and learn the secrets of marketing, selling online, website building, social media management and more?

Stay tuned for more "DID YOU KNOW?" posts, or visit the SRG Media official article that explains this topic in-depth:

https://srgmedia.com.pl/get-noticed-search-ads/

28/11/2022

3 KEYWORD MATCH TYPES

When launching your first campaign, you may have noticed the budget dissolving like sugar in hot water. But why? You probably weren't getting any more sales, just a lot of wasted clicks. If that's the case, then Match Types are the perfect solution for your problem.

Keyword Match Types let you configure the extent to which your keyword matches with search queries that people type in. There are three types of them:

1. Broad Match is not limited in any way, and will match with every similar query

2. Phrase Match will only show ads when no less than the whole key phrase is typed in

3. Exact Match will only show ads when the exact key phrase is typed in

Do you want to find out how to set different match types and learn the secrets of marketing, selling online, website building, social media management and more?

Stay tuned for more "DID YOU KNOW?" posts, or visit the SRG Media official article that explains this topic in-depth:

https://srgmedia.com.pl/improve-you-search-campaigns/