Black Rabbit

Black Rabbit We do engaging B2B videos. Tell better stories with us. Learn how to make better video content. Tell a story. Storytelling is at the heart of everything we do. No.

By using emotions, humour, relatable experiences, and good old filmmaking techniques, we create content that not only entertains but engages, educates and inspires action. Storytelling allows us to create content that is memorable, shareable, and that forms an emotional connection. Create engaging B2B videos. Hyper-focus on the audience. Not you. Your customers. We firmly believe you must know the audience inside out to create a genuinely engaging b2b video. Check out more at our website!

01/08/2025

Every August 1st at 5 p.m., Warsaw stops.
People freeze mid-step. Cars halt. Sirens sound.
For one minute, the city falls silent to honor the heroes of the Warsaw Uprising.

No orders. No announcements.
Just a memory passed down through generations.

Back in 2012, we captured that moment.

Wojtek Jezowski, our founder, brought together a group of friends from the film and TV world. Cameras were placed across the city. At exactly 5 p.m., they recorded as Warsaw stood still.

The film, called "There is a city" launched a year later and went viral. Over 13 million views and counting. A project that started as a passion piece became a powerful way to educate the world about Poland’s history.

To this day it remains one of the most meaningful things we’ve ever done.

Let's be honest. You wouldn’t choose a CRM or a cloud platform based on who had the nicest logo. So why choose your B2B ...
24/07/2025

Let's be honest.
You wouldn’t choose a CRM or a cloud platform based on who had the nicest logo. So why choose your B2B agency based on “vibes”?

You've probably seen it way too often:
❌ “They were really responsive on email.”
❌ “They had some nice work on their site.”
❌ “They said they can do it all.”

And then...
Missed deadlines, generic content, and budget black holes.

That’s why we created a handy downloadable Excel tool that helps you evaluate agencies like a pro 😎

Here’s what it helps you score:
✅ Experience & industry expertise
✅ Specialization in the formats you need
✅ Creative quality (not just style)
✅ Communication & responsiveness
✅ Pricing transparency & value
✅ Production process & support
✅ Strategic thinking & flexibility

Each factor is weighted based on what you care about most.
It’s clear, objective, and surprisingly revealing.

🎯 So if you’re planning to work with a video agency in the next 6 months, this tool will save you time, money, and a lot of frustration.

Download the editable version here and let us know if it helped! ⬇️

21/07/2025

What’s the first thing your audience sees at a virtual event?
A welcome slide? A countdown clock? Someone stuggling with the mute button?
How about a kick-ass opening video? 😎

At Trend Micro’s global virtual event “The Future is Proactive Security,” we knew that the opening moment had to hit differently.

Because that first minute is make or break.
It sets the tone. Builds energy. Makes people want to stay and watch.

So we gave them this 👇
A cinematic opening film designed to grab attention and say: “Hey, you’re not at just another Zoom call.”

For over a decade, we’ve been trusted with Trend’s biggest events.
And when it comes to opening videos for both live and virtual events, here's what we’ve learned:

Your audience doesn’t care how long you’ve worked on the event decks.
They care about why they should watch.

That “why” usually starts with the first scene. It’s your moment to move people - from distracted to dialed in.

Want to create an opening video that makes your audience feel?
We’ve got you.

02/05/2025

B2B content isn't boring... It's broken.

👉 48% of B2B buyers say ads are boring.
👉 82% wish B2B content had the creativity of B2C.
👉 81% believe better content = better decisions.

In short:
✅ Creative, emotional content wins attention AND trust.
✅ If your content blends in... you lose.

That’s why we always dive deep into real conversations (not just personas) to create content that speaks their language, not just yours.
And builds trust. Sparks emotion. Gets remembered.

Feel like your B2B content is putting people to sleep? 😴 Let's fix that.

DM us or visit blackrabbit.pl 🚀

30/04/2025

Here's something we never expected to hear from a B2B client:
“Can you make us Star Trek?”
Of course, there could only be one answer to that 😎

This is a story how we designed an entire cybersecurity campaign with phasers, starships, and an AI called... Gemini.
Told by our one and only Head of Creative, Wojtek Jezowski 🖤

A little backstory?

It all started when Trend Micro, a global cybersecurity powerhouse, came to us with an epic RSA booth shaped like a full-blown spaceship. Because they had a product called XGen… ring any Star Trek bells? 🚀

They asked us to create a sci-fi video to match. So naturally… we built the rest of the galaxy around it. ✨

Can we give you a hard ROI on this project? No.
But when the client comes back the next year and says:
“Everyone loved it. Let’s do it again”?

That’s what we call a win. ♥️

Because B2B content doesn’t have to be boring.
You just have to believe your audience deserves more.

25/04/2025

Last week, the BR team headed to Montreal for 's global virtual event "The Future is Proactive Security". But this sure wasn’t our first rodeo! 🖤

For over a decade now, we’ve had the opportunity to work on Trend’s biggest events around the world. It has been a collaboration built on trust, shared vision, and a mutual belief in the power of story-driven video.

This time, we delivered:

🔥 A cinematic opening video that kicked off the show
🎤 Speaker intros filmed during rehearsal day
📺 Intro videos for each session to add flow and clarity
🎇 Some cool animated backdrops to liven up the presentations
👥 Recaps and short videos for social media
🎬 A wrap-up video to leave a great final impression.

One of the best compliments we got from the client?
“Everything you created prior and on site was beyond amazing and you truly took this event to the next level.”

We’ll take that ❤️

This weekend, it’s all cake — no KPIs.Happy Easter from the Black Rabbit team 🐇
20/04/2025

This weekend, it’s all cake — no KPIs.
Happy Easter from the Black Rabbit team 🐇

15/04/2025

🎬 The epic crossover you didn’t know you needed:
D&D × cybersecurity × Forescout × Black Rabbit 🧙‍♀️🛡️🐇

Most of us at Black Rabbit are lifelong RPG nerds.

So when the chance came up to bring Rik Ferguson’s D&D-meets-SecOps vision to life—we didn’t just say yes.
We rolled initiative. 😎

The result? A three-part short series turned full-blown cybersecurity RPG.
Where sea monsters are behind the phishing scams, and firewalls literally breathe fire. 🔥

Working with Rik and the Forescout team was everything we love about what we do—nerdy, creative, and just the right amount of unhinged. 🖤
TL;DR: We had an absolute blast. We think you will too.

👇 Check out Part 1 below! And check out the whole thing here: https://bit.ly/ForescoutDungeonsAndData

08/04/2025

Ever wonder where creative agencies actually get their ideas from?
Spoiler: don’t just pop into our heads while while sipping coffee.
Sometimes they show up after we hit a creative wall. Hard. 🧱

So how do we get around these creative roadblocks?

In the video below, our Head of Creative Wojtek Jezowski shares 3 of our favourite ways to break through a block and get the ideas flowing again.

Let us know which one's your favorite or do if have some other that work for you!

Ever felt in the dark about where your B2B content is being shared? 👀 That ends today!You know the feeling.You know peop...
01/04/2025

Ever felt in the dark about where your B2B content is being shared? 👀
That ends today!

You know the feeling.
You know people must be sharing your content...
But where? Who? Why? HOW?

Welcome to dark social – the magical realm where your best-performing posts go to hide.
No UTM tag. No analytics trail. Just vibes.

But you don’t have to be in the dark anymore.
Introducing the game-changing tech that solves this age-old mystery:

🔥The Dark Social Goggles™ 🔥

Just put them on—and finally see where your B2B content is actually going:
A private Slack thread called “Not This Again”...
A WhatsApp group named “Marketing LOLs”...
A Teams chat where your whitepaper is now… a meme? 😳

Built-in features:
👁️ Infrared share-tracing
🧠 Sentiment radar – was that reshare… ironic?
💀 Ghost follower detection – because 3,000 views and 0 likes still hurts

Because marketers deserve the truth. Even if it stings a little.

We all spend hours crafting content that disappears into the void.
But let’s be honest: if we had tools like this… we’d probably wish we didn’t.

PS: Happy hashtag ! But also… not the worst idea, right?

24/03/2025

Creative professionals, let's be honest: If your creative work can be automated, it probably will be.
But if it makes people feel something—you’re safe. For now.

If your work is about:
- Mass-producing content
- Generating endless banner ads
- Editing the same template over and over
Then yeah, AI will probably eat that up. And that's not really a bad thing, is it?

But if your work is about:
✅ Telling stories that make people feel something
✅ Bringing unique insights to the table
✅ Creating content that actually stands out
Then you’re still very much in demand.

AI is a tool, not a storyteller. It can generate, remix, and predict—but it doesn’t have taste, instinct, or vision. That’s still a human job.
The creatives who understand AI and use it wisely will thrive. The ones who ignore it? Well… that’s a risk.

How are you integrating AI into your creative process? Or are you resisting it?

14/03/2025

Getting visibility is harder than ever.

Every company fights for mindshare, hoping to be the first name people think of when they have a problem. But in a world where everyone has a camera in their pocket and AI can generate content in seconds, standing out is tougher than ever.

But here's the thing:
More content isn’t the answer. Better stories are.

AI can help create content faster, but it can’t replace real connection. The brands that break through aren’t the ones producing the most—they’re the ones telling stories that make people feel something.

If you want to be noticed, don’t just add to the noise. Create stories that matter.

Adres

Trakt Lubelski 336
Warsaw
03-971

Strona Internetowa

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