Journal of Marketing and Consumer Behaviour in Emerging Markets

10/07/2025

📺🍫 What’s really being served on Serbian TV? A closer look at food advertising in 2023
A new study analyzes how television commercials in Serbia are shaping eating habits — and the findings are eye-opening.

📢 This research highlights the urgent need for stronger food marketing regulations and public health awareness.

📖 Full article here: https://press.wz.uw.edu.pl/jmcbem/vol2025/iss1/3/

27/05/2025

📺🍫 What’s really being served on Serbian TV? A closer look at food advertising in 2023

A new study analyzes how television commercials in Serbia are shaping eating habits — and the findings are eye-opening.

📢 This research highlights the urgent need for stronger food marketing regulations and public health awareness.

📖 Full article here: https://press.wz.uw.edu.pl/jmcbem/vol2025/iss1/3/

25/04/2025

📢 What drives Gen Z to give?

A new study from Sylwia Badowska and Liwia Delińska reveals key insights into Generation Z’s charitable behaviours and what nonprofits need to know to engage them better. The article shows that such strategies must be tailored to gender and economic background to turn one-off givers into long-term supporters.

Find out more in the full article:
https://press.wz.uw.edu.pl/jmcbem/vol2025/iss1/1/

04/08/2023

We are happy to share that JMCBEM has received a score of 70 on the Minister of Education and Science's list of scientific journals and peer-reviewed materials from international conferences. We invite all authors to submit their proposals for publication.

https://www.gov.pl/web/edukacja-i-nauka/komunikat-ministra-edukacji-i-nauki-z-dnia-17-lipca-2023-r-w-sprawie-wykazu-czasopism-naukowych-i-recenzowanych-materialow-z-konferencji-miedzynarodowych

04/04/2023

Journal of Marketing and Consumer Behaviour in Emerging Markets no. 1/2023 is here. 🎉

Of particular note is the article . . The Consequences of Brand Boycotts for Brands in the Social Media Environment After Russia’s Invasion in Ukraine by Katarzyna Sanak-Kosmowska. It explores whether the brands which stayed in Russia after February 2022 are still subject to boycotts and social media cancellations.

You can find the full issue here ➡️ http://www.wz.uw.edu.pl/portale/journal-of-marketing-and-consumer-behaviour-in-emerging-markets/artykul/46526/jmcbem-1162023

04/04/2023

Welcome to the official JMCBEM fanpage. Like and observe to be notified about our latest articles, issues and other journals activities. For more information please visit our website
👉http://www.wz.uw.edu.pl/portale/journal-of-marketing-and-consumer-behaviour-in-emerging-markets.

The Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) is an open access journal (ISSN 2449-6634), included in the list of journals scored by the Polish Ministry of Science and Higher Education (40 points for publication). The license iscurrently displayed on https://creativeco...