Journal of Marketing and Consumer Behaviour in Emerging Markets

Journal of Marketing and Consumer Behaviour in Emerging Markets It is included on the list of the list of journals scored by the Polish Ministry of Science and Higher Education (40 points for publication).

Journal of Marketing and Consumer Behaviour in Emerging Markets is an open access scientific journal, which aims to disseminate studies from a wide range of topics, including marketing, consumer behaviour, consumer research and consumption. JMCBEM welcomes publication of Special Issues, whose aim is to:
• bring together and integrate work on a specific theme;
• open up a previously under-researche

d area;
• bridge the gap between formerly rather separate research communities, which have been focusing on similar or related topics.

04/04/2023

Journal of Marketing and Consumer Behaviour in Emerging Markets no. 1/2023 is here. 🎉

Of particular note is the article . . The Consequences of Brand Boycotts for Brands in the Social Media Environment After Russia’s Invasion in Ukraine by Katarzyna Sanak-Kosmowska. It explores whether the brands which stayed in Russia after February 2022 are still subject to boycotts and social media cancellations.

You can find the full issue here ➡️ http://www.wz.uw.edu.pl/portale/journal-of-marketing-and-consumer-behaviour-in-emerging-markets/artykul/46526/jmcbem-1162023

Welcome to the official JMCBEM fanpage. Like and observe to be notified about our latest articles, issues and other jour...
04/04/2023

Welcome to the official JMCBEM fanpage. Like and observe to be notified about our latest articles, issues and other journals activities. For more information please visit our website
👉http://www.wz.uw.edu.pl/portale/journal-of-marketing-and-consumer-behaviour-in-emerging-markets.

The Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) is an open access journal (ISSN 2449-6634), included in the list of journals scored by the Polish Ministry of Science and Higher Education (40 points for publication). The license iscurrently displayed on https://creativeco...

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