Soft Focus

Soft Focus • Motion design lab from Warsaw
• We create high-quality 3D and unique visual arts
Text us and let's bring your vision to life!

19/08/2025

A fluffy, unfolding form, expanding in the infinity of darkness. Abstract.

18/08/2025

New project exploring ice and glitter slowly covering the objects in nostalgic vibes.

07/08/2025

Painting motif reimagined through multimedia - combining texture, abstraction, and controlled chaos.

05/08/2025

Another texture exploration, this time capturing the fragility and lightness of powder, characteristic for beauty products.

29/07/2025

A quick edit with some R&D shots from project for Puma, announcing their partnership with . We had the pleasure of working for , creating the 3D elements for this campaign, featuring a mysterious puma roaming around ORLEN Arena.

Creative concept: 
Production: Dominika Karoń, Paula Szymczyk, Mikołaj Kasperczak / 
DOP: Filip Bonder / .co 
Color grading: Szymon Ronowicz
Postproducer: Paulina Ledzion / .digital
CG Supervisor: Mateusz Bisiak / .digital
3D Artist: Adam Kosiewicz / .digital
Online Artist & Compositor: Karolina Mateusiak
PUMA team: Natalia Pelczar, Wirginia Witkowska, Kasia Weslawowicz / 
ORLEN Wisła Płock: Dominika Warda

A slightly delayed but very big thank you for the KTR nomination to Soft Focus for our project NOMO Shapes - Modularity ...
25/07/2025

A slightly delayed but very big thank you for the KTR nomination to Soft Focus for our project NOMO Shapes - Modularity in Motion in the DIGITAL & MOTION category. We're proud to be recognized by one of Poland’s top creative industry awards!

23/07/2025

Soft, bead-like clusters flow in an abstract form. Material exploration for our Play tab.

10/04/2025

Our 2025 Showreel!
We’re excited to share an update of our work from the past months. Stay tuned for more motion and creative projects ahead. In motion, we trust!

Each segment of the motion design for NOMO express the candle’s unique ability to be configured and arranged in countles...
05/03/2025

Each segment of the motion design for NOMO express the candle’s unique ability to be configured and arranged in countless ways. The motifs — stacking, transforming, scaling, balancing, falling, and multiplying — highlight the diverse possibilities and emphasizes the endless creativity that NOMO’s modular candle offers.

28/01/2025

We love working for creative minds who transform seemingly simple objects into their own, more intriguing versions.
This time, it was a project for NOMO shapes - modular candles.

Each segment of the motion design for NOMO highlights the candle’s unique ability to be configured and arranged in countless ways. The motifs — stacking, transforming, scaling, balancing, falling, and multiplying — showcase the diverse possibilities and emphasize the endless creativity that brand brings.

Few stills from our project for smart ChinaClient: Smart ChinaAgency: Optimist Inc.Director/Creative Director: Alex ChuC...
28/01/2025

Few stills from our project for smart China

Client: Smart China
Agency: Optimist Inc.
Director/Creative Director: Alex Chu
CG & Post-production: Katana Studio
CG partners: Juice, Rabid Rat

21/01/2025

going back to May 2024, where we had the opportunity to work for Katana Studio on the commercial for Smart China!

Client: Smart China
Agency: Optimist Inc.
Director/Creative Director: Alex Chu
CG & Post-production: Katana Studio
CG partners: Juice, Rabid Rat

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