Soft Focus

Soft Focus • Motion design lab from Warsaw
• We create high-quality 3D and unique visual arts
Text us and let's bring your vision to life!

10/04/2025

Our 2025 Showreel!
We’re excited to share an update of our work from the past months. Stay tuned for more motion and creative projects ahead. In motion, we trust!

Each segment of the motion design for NOMO express the candle’s unique ability to be configured and arranged in countles...
05/03/2025

Each segment of the motion design for NOMO express the candle’s unique ability to be configured and arranged in countless ways. The motifs — stacking, transforming, scaling, balancing, falling, and multiplying — highlight the diverse possibilities and emphasizes the endless creativity that NOMO’s modular candle offers.

28/01/2025

We love working for creative minds who transform seemingly simple objects into their own, more intriguing versions.
This time, it was a project for NOMO shapes - modular candles.

Each segment of the motion design for NOMO highlights the candle’s unique ability to be configured and arranged in countless ways. The motifs — stacking, transforming, scaling, balancing, falling, and multiplying — showcase the diverse possibilities and emphasize the endless creativity that brand brings.

Few stills from our project for smart ChinaClient: Smart ChinaAgency: Optimist Inc.Director/Creative Director: Alex ChuC...
28/01/2025

Few stills from our project for smart China

Client: Smart China
Agency: Optimist Inc.
Director/Creative Director: Alex Chu
CG & Post-production: Katana Studio
CG partners: Juice, Rabid Rat

21/01/2025

going back to May 2024, where we had the opportunity to work for Katana Studio on the commercial for Smart China!

Client: Smart China
Agency: Optimist Inc.
Director/Creative Director: Alex Chu
CG & Post-production: Katana Studio
CG partners: Juice, Rabid Rat

another project from our ‚play’ tab. A fluffy sculpture, where we played with texture and shape.
16/01/2025

another project from our ‚play’ tab. A fluffy sculpture, where we played with texture and shape.

13/01/2025

Exploring the playful side of creativity with a funky vibrant world. It is all about curiosity and experimentation. We cherish the freedom of expression and playing with 3D.

12/01/2025

Catching Up :)

Before this summer, we dived into a playful projects exploring a funky, vibrant world full of energy and bold creativity. We crafted plenty of personalized designs.

Here’s a glimpse at one of those projects.
Stay tuned for more to come

few stills from our personal project about the power of sound ECHO CUBE-4.• stills • motiondesign • speaker • animation ...
12/01/2025

few stills from our personal project about the power of sound ECHO CUBE-4.

• stills • motiondesign • speaker • animation • houdini • 3D • softfocus

24/06/2024

Happy to announce our speaker project, where we focused on abstract explosions of different matters, wanting to reflect the power and dynamics of sound given by the product.

The desert suggest a silent space, then interrupted by sound, waves of energy that spreads across the screen. The main motif was to show general mechanisms of expansion and contraction, by easily deformable sand, neodymium, rocks and other materials.

• motiondesign • animation • houdini • creative • softfocus • 3Danimation • 3D • speaker

25/03/2024

2 out of 3 animations for MUDAN captured the aesthetics silver jewelry, which is not only an ornament but also a magical tale. With this project, we aimed to discover extraordinary handmade works of art that will make every moment special."

• softfocus • sf • 3d • motiondesign • creativestudio • houdini • motion • design • animation

RÜFÜS DU SOL - Innerbloom

21/03/2024

1 out of 3 animations for .jewels aimed to reflect the philosophy of the brand, which seeks to express beauty, elegance, and perfection. The peony, known as ‚mudan’ in Chinese, is one of the most valued flowers in their culture. It symbolizes wealth, flawless beauty, elegance, and harmony. The flower, along with the dominant color of IKB, creates space to explore the brand’s elements. Each animation addresses something different, but together they form a unique brand announcement.

• softfocus • sf • 3d • motiondesign • creativestudio • houdini • motion • design • animation

RÜFÜS DU SOL - Innerbloom

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