AAMfunnel

04/04/2023

Unlock the strategy we used to generate $217,000 in revenue for our client with the help of TikTok ads🚀

Like + comment “unlock”, and I’ll DM it to you. Must be following this page.

17/02/2023

I bet everyone in the marketing world has heard about ChatGPT already and most of you have even tried using it. But not everybody knows all the ways of how to leverage this amazing tool. Read my new article to find out.

ChatGPT is an outstanding and innovative tool in the business armory. It can speed up your workflow and process by creating unique content on any given topic and allow you to produce more engaging messages for your target audience.

29/12/2022

Hey guys, just a quick announcement. We have 3 open spots for FB ads management that INCLUDES video/static imgs editing and copywriting, and 1 spot with the same offer for TikTok ads management. Hurry to book a call to see if you qualify!

This call is NOT about you making a decision or paying for anything. It’s about getting to know each other and deciding if you’re a good fit for us and we are for you.If you want to spend this time as effectively as possible, please answer the questions before you book your time. This will help ...

02/12/2022

Have you heard of the brand new Facebook’s feature that can make your media buying efforts so much more effective?🤩 I'm talking about ASC.

Advantage+ Shopping Campaign or ASC is a campaign type that starts to appear on more and more ad accounts.

To create an ASC campaign you should choose a campaign objective “Sales”. Advantage+ Shopping Campaigns are available as an alternative to manual setup.

The only audience customization function available in ASC is existing customer budget cap. It can be interpreted as a % of campaign budget that you want this campaign to spend on retargeting. (As a whole, not only customers)

☝️In ASC campaign you should use your best ads from prospecting and retargeting.

ASC campaigns benefits:

- Lower CPM/CPC (at the moment)
- Easier setup
- Better conversion rate

And here are some tips from AAMFunnel team on setting up ASC campaigns:

✅You can try to run it without Existing Customers Budget Cap, it works. Though, based on our tests results, a campaign’s performance can start to fade after a few months. Right now, the settings of our ASC campaign allow it to spend only 10-20% of ad budget on existing customers, so it’s mostly used as a cold audience campaign.

✅Just because you don’t have an audience selection, doesn’t mean it’s a broad audience. Based on CMPs and customer behaviour comparison, it looks more like a high % LAL audience but obviously with much more potential reach.

✅Don’t rely only on ASC campaign's performance. During the Black Friday week, manual campaigns were outperforming ASC during the whole week. It seems like Facebook is still updating the algorithm on these campaigns so we see sudden performance drops every now and then.

✅Scale ASC campaigns carefully. This type of campaign doesn’t scale very well at the moment, so adding $100-200 daily is the best strategy we’ve found by far.

✅If your business is in the US, and your ad account is updated to Website+Shop objective, try it with ASC. This campaign + objective combination got us CPMs 1/3 cheaper than the regular price with the same ads.

We'd be happy to learn about your experience with ASC campaigns, feel free to share in the comments below!

01/04/2022

One of the questions that bother every advertiser is "How to make ads cheaper but still effective?". We've tried to find an answer to it in our new article about CPM.

Check it out and let us know what you think!

https://www.linkedin.com/pulse/cpm-how-make-cheaper-igor-potapenko

25/03/2022

If you're thinking about starting TikTok ads for your business but don't know how to do it right, this article can definitely help you work out a shrewd TikTok marketing plan. Click to check it out and don't forget to let us know what you think about it in the comments!

https://www.linkedin.com/pulse/how-build-funnel-tiktok-based-race-marketing-model-igor-potapenko

16/03/2022

Would it be interesting for you to find out how to grow your business with the help of TikTok? Check out our new article, and you'll learn how to do it organically and using paid ads.

If you have questions about TikTok marketing or need help with your TikTok ad campaigns, feel free to reach out!

https://www.linkedin.com/pulse/how-make-sure-your-business-crushes-tiktok-igor-potapenko

05/01/2022

What you should allocate your digital marketing budget to in 2022

1. Video ads. Short-form videos, like on TikTok or Instagram Reels are definitely here to stay. But longer formats, like branding storytelling, don’t go anywhere either. So high-quality video content is what you would need in 2022 for sure.

2. Influencer marketing. It works great for various businesses now and will do next year. It’s social proof, so it will always be relevant.

3. Omnichannel strategies. The practice of using one or several platforms as an opening channel and others as closing ones showed good results for many e-commerce businesses in 2021. With sufficient budget, it’s definitely worth testing.

4. High website loading speed. This is essential in 2021 as it influences how long users stay on your website as well as it affects your ad costs. Make sure your website loads fast, smoothly, and is mobile-optimized.

What else do you think would be trending in 2022? Share what you think in the comments below!

02/12/2021

Influencer marketing is gaining momentum, and if you're thinking about trying it for your business, this article will definitely be of some use!
https://www.linkedin.com/pulse/influencer-marketing-how-your-brand-can-benefit-from-igor-potapenko

Check it out and let us know what you think!

P.S. If you want to run whitelisting on FB, we can help 😉

Smart business owners don’t put all eggs in one basket and use multiple channels to advertise their brand. There are so many miscellaneous ways to promote your products, and having tried most (or all) of them you’ll for sure find your goldmine.

12/11/2021

TikTok users are a new generation and they define a new culture. A lot of trends are born on TikTok and then they move to the other platforms. That’s why creating great content for your TikTok ads is so important. One of your key tasks is to make sure your brand looks authentic and videos are engaging.

For this, you can use our formula of authentic brand TikToks. Firstly, list your products’ benefits, your brand’s values and mission. Then, check the best performing kinds of videos on TikTok for the last 60 (up to 180) days. They don’t even have to be from your niche, just try to grasp the general concept. And then, simply combine it with your product.

For example, if you own an apparel brand and you see that the trending format now is spokesperson anchor with dynamically changing visual effects, you can use a UGC video where someone is telling about your clothes’ benefits while wearing it and add visual effects that will change every 2 seconds. It’s just an example for you to get the point, hope it makes sense.

If you want our team to help you with TikTok content for your brand, feel free to reach out!